Textile And Garment Export Enterprises How To Overcome Adversity

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The weave of the net introduces the pessimistic mood of textile and clothing export and the development of enterprises in adversity.

Guangzhou journalists visited the three session of the 116th Canton Fair, and found that the export market of the textile and garment industry is pessimistic, which is troubled by the persistent downturn in the international economic situation and rising production costs.

Faced with the grim situation, textile and garment enterprises are seeking breakthroughs to speed up pformation and upgrading.

Textile and clothing exports shrouded pessimism

The Canton Fair has always been regarded as the vane of China's foreign trade. As the three stage of the Canton Fair, the volume of textile and clothing reflects the export of the next half of the year.

According to the data of China Textile Import and export chamber, as of November 1st, the first two days of the third phase of the 116 Canton Fair, the total turnover of textiles and garments was 850 million US dollars, down 2.4% compared to the 115 Canton Fair.

Among them, the most profitable cotton knitted garments and other knitted garments were 135 million US dollars and 72 million US dollars respectively.

The traditional European and American market is still the main export market of Chinese textile and garment enterprises, but the turnover is generally lower than that of the last Canton Fair, while the volume of Japanese market turnover has become a bright spot.

As of November 1st, the European market accounted for 36.4% of the total turnover, which was basically the same as the 115 period. The turnover in the Americas accounted for 28.2% of the total turnover, 10.6% lower than that in the 115 session, of which the United States is still the world's largest textile and garment buyer country, with a turnover of 118 million US dollars, a decrease of 9.4% over the 115 session, a sharp rise in the turnover in Japan, a 55% increase in the turnover than in the 115 session, and an increase in the volume of turnover in Africa compared with the growth rate of the 55% period, which accounted for the same period from the increase in the last year to the end of the 115 period.

Judging from the overall situation, China's textile and garment export markets, such as Europe and the United States, still have a slow recovery.

At the same time, stimulated by the Fed's exit policy, the flow of foreign capital was serious, the currency depreciated sharply, and the emerging market economy remained weak.

A number of exhibitors interviewed by reporters also showed pessimism in this year's foreign trade situation.

"This year, the pressure of our enterprises is relatively large, especially in the United States, because the demand is relatively weak. Because of the large inventory last year, the United States is mainly trying to digest inventory."

Wang Changzhao, deputy manager of international business of Lu Tai textile Limited by Share Ltd, said.

Wang Changzhao believes that the overall economic situation is bad, coupled with the four quarter is the off-season, exports will be the worst quarter, and the first quarter of next year will continue to be worse until the two quarter will be a sign of warming.

The head of Jiangsu sainty apparel Co., Ltd. said that this year's foreign trade situation is not good, the overall growth is slow, originally expected revenue growth this year will reach 10%, but the volume of European market volume has dropped sharply. At present it seems that it can only achieve 4.5%-5% growth. I believe that the European market will not be much better next year.

The head of Zhejiang Eagle Group Co., Ltd. also said that the export situation of the company was not strong this year, and the income of the company was flat, mainly due to the reduction of orders in the European and American markets, especially in the first half of the year, and the volume of the European market decreased by 10%-20%.

Textile statistics show that in 2014 1-9, China's textile and apparel exports totaled $138 billion 800 million, an increase of 6.5% over the same period last year, and the growth rate dropped 5.8 percentage points over the same period last year.

Enterprises strongly reflect the rising cost.

As a traditional labor-intensive industry, China's textile and garment industry is extremely sensitive to rising costs.

In recent years, with the rising cost of labor, the production cost has been rising rapidly, and the price advantage is gradually being replaced by Southeast Asian countries.

Reporters interviewed learned that enterprises had the most intense reaction to the high cost dilemma.

"At present, the most important problem facing the company is the high cost, especially the labor cost."

Han Xiaoying, deputy manager of international business of Lu Tai textile Limited by Share Ltd, said two.

Reporters interviewed Jiangsu sainty, Shanghai textile and Zhejiang Condor group also said that the rising cost is the biggest problem facing enterprise development.

In addition, some enterprises said that trade barriers and RMB exchange rate fluctuations caused certain problems to export.

Wang Changzhao pointed out that the European Union, the United States and other regions and countries have issued a series of regulations and standards for textile and clothing, which is bound to raise higher requirements for export products and become a major barrier to trade in textile and clothing exports.

Han Xiaoying believes that the impact of exchange rate fluctuations is also direct, as long as the appreciation of the renminbi, for enterprises is net loss.

Mining new advantages in adversity

Faced with many irreversible predicaments, some enterprises told reporters that "in fact, difficulties are also opportunities, which can make us change." "to do well is the key, and we must dig our own advantages in the international market".

Reporters at the Canton Fair found that many textile and garment enterprises vigorously develop their own brand strategy and explore design innovation, technological innovation, marketing innovation and service innovation, and the road of pformation and upgrading has gradually entered the right track.

In the booth of Hangzhou light industry craft textiles import and Export Co., the brand logo is very conspicuous.

The person in charge said that as early as 1996, the company registered the "Andstar" brand, and registered trademarks in major international markets such as Europe, the United States and Japan.

Wang Changzhao, introduced by Lu Tai textile, is striving to create innovative design ideas. In the United States and Europe, the design center has been set up to invite European designers to join the team, and design meetings will be held in New York, Europe, Milan and Shanghai in spring, summer, autumn and winter.

Wang Changzhao also said that now our guests choose our design, which is no longer the price.

"Every Canton Fair, we will bring products with innovative technology and style. This autumn and winter, the main two types of woolen garments are" fried "and" tie dyed ".

Guangzhou textiles

Li Xuehong, deputy manager of RongTai Wool Textile Co., Ltd.

The Hengli cloud service platform currently developed by Jiangsu Hengli Group has realized the quotation, purchase orders, payment of goods, tracking orders, and more than 1 customers.

It is understood that in 2013 Hengli Group's marketing expenses saved 300 million yuan over the same period, and the marketing staff's working efficiency increased by more than 200%.

According to the reporter, many enterprises, such as Shanghai Xie Da International Trade Co., Ltd. and Lu Tai textile, are actively breaking the old service mode and strengthening the supply chain integration.

The upstream and downstream enterprises are working closely together to provide targeted and value-added services to the customers.