Humen From Clothing Distribution Center To Fashion Capital

Here world Clothing and shoes The Xiaobian of the network introduces you from the clothing distribution center to the fashion capital (map).

The fashion brand of Humen clothing brand can be interpreted through T stage and press conference.

A highway crosses the deep and deep. The most striking thing in the middle is a clothing advertisement: "new clothes, new future", "kapok Road: big beauty is not declared", "time is company". After more than 30 years of rapid development, Humen has become a famous "Chinese clothing and clothing city" featuring women's wear, children's wear and casual wear. It has won many national honors such as "China's women's clothing town", "China's children's wear town", "the first batch of textile industry cluster pilot projects in the country", the first batch of "national textile model industry cluster", the first batch of "China's clothing industry demonstration cluster", "the national Torch Plan clothing design and manufacturing industrial base", "China's 100 best industrial cluster" and so on.

For Lin Jianquan, a designer in Hongkong, this is only a sign of his choice of 25 years ago in two famous districts in Jiangsu, Zhejiang and Humen. In his eyes, from the clothing distribution center 25 years ago to today's fashion capital of southern style clothing, Humen deserves every designer who has worked hard for Humen clothing.

Plan for listing

In the morning, Song Ying Industrial Co., Ltd. is very quiet. There are children playing in the park, entering the workshop, unable to feel the roar of the machine and the noise of the staff. Visitors will feel that this factory is not a factory, but more like an office building.

Lin Jianquan is reading a document. Because pine Hawk is planning a new three board listing, his job is much more than usual. As a production director of pine hawk, he has to manage, and sometimes guest designer, to go to some high-end customers' home and tailor.

For some customers, Lin's fame and value equivalent to 10000 yuan clothes, which entered the mainland 25 years ago, eventually chose the Hongkong designer in Humen, whose design concept is worth looking forward to. Even some students, who have been brought by Lin Jian Quan, have received millions of annual salaries and are very famous in the clothing industry.

Pine Hawk is now one of the few garment manufacturers specializing in men's clothing in Humen. Since its establishment in 1987, it has gone through 27 years. It has become the second largest taxpayer after YISHION.

Arduous pioneering work

In 1989, Lin Jianquan of Hongkong set foot in the mainland to work in Dongguan's garment factory.

"Do you still remember the" Shanghai "that was popular in the late 90 of last century? The clothes that Zhou Runfa and other stars wore were made by the fancy garment factory. In the year of Hongkong, private custom has appeared for stars, and the garment factory of Guan Qi has done a great job.

At that time, Humen had become a distributing center for low-grade clothing. Many Hongkong people bought clothes from Hongkong, and then brought them to Humen for sale. Later, some smart businessmen found that the profits of such products were relatively thin and time-consuming, so it was better to go to Hongkong to buy clothes to come back and imitate themselves, so a large number of garment factories began to appear.

The name of Song Ying's predecessor credit garment factory quietly appeared in the clothing industry of Humen. Chairman Wang Guobin joined the army in 1982 and served as a soldier for 5 years at the training base of Sha Hai South Sea Fleet in Humen. When demobilization was spent 400 yuan with demobilization fee plus 300 yuan borrowed for three old cars, it began a difficult career. At first, he did the low-grade clothing wholesale. In Humen, thousands of low-grade clothing wholesale bosses were not outstanding, nor did they think that one day they would become the best in the cruel elimination, becoming the first clothing enterprise in Humen to plan for listing.

Towards high-end

In the tide of clothing in Humen, the two men met. Wang Guo Bin appreciates the suit of the Guan Qi garment factory and appreciates Lin Jianquan, who works in the Guan Qi garment factory.

However, Lin Jianquan, who left from Guan Qi garment factory, did not choose to go to the pine hawk. He was always in the Jiangsu and Zhejiang provinces and Humen.

He believes that the clothing enterprises in Jiangsu and Zhejiang are walking on two different ends in Humen. The costumes in Jiangsu and Zhejiang provinces like to take the costumes to the European fair to compete for the arts, attract fame and attract foreign investment, while the clothing factories in Guangdong are mainly foundry workers, with few brands.

As a consultant, Lin Jianquan mainly gives reasonable suggestions on the layout and design of clothing and the whole production process.

In the process of opening the factory, Wang Guobin saw that he was inferior to some small factories in making low-grade clothing wholesale. He wanted to shift from low-grade to medium and high grade garments. At that time, he registered two brands, one called Australia and Intel, making low-grade clothes; one was called pine eagle, and made high-end clothes. Lin Jianquan then proposed to Wang Guo Bin to be his own. brand Fine process, win by quality.

Wang Guobin listened to this proposal. This proposal reduced the number of pine Hawks from more than 600 to more than 300, and more than 300 employees could not endure the exact requirements of the craft and could not endure the repeated rework.

Star effect

Although the number of workers has decreased, the quality of clothing has gone up, which is different from that of clothing that is 30 yuan in the market. However, the Humen hawk, which plays a dominant role in the world, plays a role in the pine hawk. But in the whole country, its reputation is very poor.

After many years of reform and opening up, around the 2000, two famous clothing industries began to emerge. The Jiangsu and Zhejiang provinces are more famous for their clothing in Wenzhou, while Humen is the dominant place in the south.

Wang began to think about how to create the fame of pine hawk in the whole country. In 2003, Lin Jian Quan ended his consultancy career in Jiangsu and Zhejiang provinces and Humen. Finally, he chose Humen pine eagle as his base and served as production director.

In 2003, Humen began to gather stars. Korean movie stars Zhang Na, Liu Tao, Elva Hsiao, Karen Mok, Li Xiaolu, Lu Yi, Quan Ren, Quan Ren and so on, a large number of International Film and television superstars, spoke for Humen fashion brand. A businessman in Hongkong described Humen in the past and walked on the road. At that time, people all over the country were chasing stars. What brands of clothes were not important was important. The important thing is that the stars that they like also wear this brand.

After the huge effect of the stars, Wang finally invited Jacky Cheung to be the spokesman for pine hawk. "The shirt that Jacky Cheung used to wear was designed by us." On Lin Jianquan's mobile phone desktop, "singer" Jacky Cheung and his group photo.

Lin Jianquan explained: "choosing Jacky Cheung as the spokesman of brand image is because of its excellent image of a good man, not only successful in career, family happiness, decadent, vulgar, sincere, kind-hearted, No gossip, leaving a good image for the public and the media since its debut. And "pine Hawk" is also a "business success, family happiness" for its own brand positioning.

Jacky Cheung's beautiful image has brought huge benefits to pine hawks. The investment of pine hawks is attracting investment, entering shopping malls, recruiting franchisees and agents. One is Jacky Cheung's endorsement, and the effect is immediate. With the celebrity endorsement, the pine Hawk has spread the business network to the whole country, and Beijing, Jiangsu, Shenyang and other places have come to join hundreds of businesses.

Loose Eagle Men's clothing, began to occupy a place in the country.

Fashion capital

Now the clothing and apparel industry in Humen has an annual gross industrial output value of about 30 billion yuan, with annual sales exceeding 60 billion yuan. It has been approved by the State Administration of quality supervision and quarantine, and has been preparing to build the "national clothing (leisure wear) famous brand demonstration zone". The clothing market cluster has been recognized as the "Guangdong leisure clothing international sourcing center" by the Guangdong provincial economic and Information Commission.

Whether it is China International Fashion week or New York fashion week, you can always see the fashion brand of Humen. They interpret the beauty of fashion city through T, press conference and so on. It can be said that, as the "international sourcing center of Guangdong casual wear" and the fashion source, Humen is already the fashion base of the South and even the whole country.

Lin Jianquan was very glad that his choice was made. Now the pine Hawk has to make over 200 million yuan of clothing a year. There are more than 200 self operated stores. From the original imitation to the present design concept, it has been in line with Europe.

Lin Jianquan believes that during the past 25 years in mainland China, the development of Humen's clothing industry has gone from ignorance to autonomy, from imitation to its own design team and philosophy, from 20 years behind clothing countries to their counterparts in Humen.

The nineteenth China (Humen) International Fashion Fair

Time and place activity content

In November 6th, the second China (Humen) International Garment Trade Fair started, website http://humen.1688.com, activity time November 7th -10 day.

22:30

November 7th the Yellow River fashion city first floor main entrance plaza nineteenth China (Humen) international garment trade fair and 2014 Humen Fashion Week Opening Ceremony

9:30

The fifth Humen International Garment Machinery Fair was held in from November 7th to 10th.

November 7-10, Humen international shopping center one or two story "wind up to the human body inspection" theme activities

November 7th the Yellow River fashion city 8th floor fashion show YISHION group "new generation of art" fashion conference

10:3011:15

November 7th the Yellow River fashion city 8th floor fashion show "alcohol, Le PORTO" E. XUN fashion press conference

13:30-14:15

November 7th Macy Wilton 8th floor multifunctional hall of Asia "visual profit" clothing brand visual marketing real shark Sharon sharing

14:0017:30

November 7th Longquan international hotel four floor multi language hall service rendezvous press conference

15:00

November 7th the Yellow River fashion city 8th floor fashion hall "new women, oriental elegance" Singapore Singapore Fashion Show

15:3016:15

November 7th Fu Min children's clothing Center 22 floor multi-function studio 2014 China Tourism apparel design competition finals

19:30

November 8th Fumin business center 23 floor Clothing Training Center, Humen clothing cross-border business school enterprise cooperation signing instrument