When Does The Independent Brand Designer Start?

"Online supermarket is really convenient. Now my family wants to buy household goods, including wood, rice, oil and salt, which are bought online and bought on the same day for second days. They are exactly the same as those bought in supermarkets, and they don't have to mention them by themselves." From time to time, people began to praise more and more convenient and fast delivery outlets. They began to gradually eliminate their worries about online shopping safety risks, and became more and more accepted online shopping. Nowadays, some independent designer brands are quietly appearing on these Internet, selling small and beautiful products and gaining public recognition. Local designers have welcomed the opportunity to promote the brand through the Internet, but few have seen independent designers in the domestic textile industry. brand 。

I must mention that there are many successful examples of foreign textile designer brands, such as Danish home textile brand Hay. The Hay brand is a homespun brand founded by several like-minded Danish designers in Denmark in 2002. At present, the Hay brand has sold 4 stores across the network, and has been sold all over the country through the Internet. The founder of Lnga BUMPS, the founder of GOOSE BUMPS in Melbourne, Australia, is not only a designer, but also a mother of eight children. children Bed brand GOOSE BUMPS, bold color combinations and print patterns have attracted wide attention. But in China, the brand created by designers is relatively rare, not known to the public.

In the electricity supplier industry, Home textiles Clothing is usually the most profitable category, but entrepreneurs usually take luxury as the entry point, or in the case of Internet brands like Van customers, and more comprehensive merchandise providers are selling off season products. In the vertical trend category, there are few e-commerce platforms involved, the main reason is that the market is too small.

This year, these comprehensive electricity suppliers also focus on home textiles and clothing category on top of designer brand and design studio. A few days ago, Tmall and Beijing international design week will have more than 100 famous designer brands from home and abroad in the "design cat" shop in Tmall. However, unlike YOHO, which supports local brands, Tmall focuses on introducing overseas designer brands to form a database dedicated to design consumption.

At present, independent fashion designers have already tasted sweet taste on the road of electricity suppliers. From the perspective of market acceptance or business environment, designer brands have ushered in a good opportunity for development. I believe that a large number of home textile designers will soon embark on this fertile soil, just as fashion trends of fashion design will blow to home textile design over a period of time.

Nowadays, 80% of designer brands are bought by young people of 22~28 years old. With the growth of the 90s generation, personality and self assertion will expand rapidly. It is expected that the independent brand designer will gain a broader development path.