New Strategies For Decoration And Layout Of Shops

　　 I. entrance and exit (easy + long)

　　 Layout of entrance and exit The main point is "Yi + long", that is, easy access, not easy to go out, it can stay longer. The entrance should be spacious and convenient, and the exit is remote and narrow. We should consider the factors such as the business area, passenger volume, geographical location, the characteristics of commodity management and safety management. Larger shopping malls should set up more entrances and exits to facilitate customers' access and smooth flow. Try not to design steps at the entrance, so it's more difficult to enter when it's raining.

　　 Two, channel (cited + free)

"Guide" means guidance, which is conducive to guiding consumers and making them easy to go to every store. "Smooth" means smooth, the passageway should be wide enough, and the narrowest place should make the two people coming face to face easier to stagger.

　　 Three. Shelf combination

Shelf combination is the design of cargo location, which refers to the business area occupied by various parts of the store. There are three types of cargo location: linear, oblique and curved.

The 1. is straight line. The straight line cargo location is the shelf and the channel are arranged in a rectangular section. It is mainly applicable to super stores and large department stores. The advantage is that the customer is easy to find the location of goods and is easy to use standardized shelves. The disadvantage is that it is easy to create a cold atmosphere, which makes customers feel hurried.

2., oblique line. The slant type cargo location is the diamond rack and the rack. Its advantage is that it can enable customers to see more products, the atmosphere is more active, activities are not restricted; the disadvantage is not as good as the straight line access to make full use of the area.

3.. The location of goods and customer passages in curved freight spaces are irregular curves. It is a common form of open shelf sales, mainly for large scale applications. Department store Clothing stores, etc. The advantage is that it can create an active shop atmosphere, convenient for customers to browse and browse, and increase the chance to purchase at will. The disadvantage is that it wastes the site area and finds the location is not convenient enough.

　　 Four. Advertising bits

The point of sale advertisement, also known as pop, refers to advertisements that are set up around the place of purchase, the store, the entrance, the inside and the place where goods are available. It has a strong visual communication effect, can stimulate consumers' desire to buy, and is characterized by low cost, immediacy and effectiveness, and is a major promotional tool for retail stores.

　　 Five. Cashier design (Czech + Shu)

"Fast" is quick, even if the customer pays the bill to buy. "Comfortable", let the consumer feel comfortable.

A large number of surveys show that the design of the arc shaped cash register makes consumers feel more comfortable.

　　 Six. Backcourt design (hop / link)

Backcourt and front court The measure of area The ratio is generally 2:8. In addition, we should pay attention to the connection between the backcourt and the front court. It is a single line connection or a double line connection. The single line can avoid food and some products smells, and the double line connection is more convenient and quick.