"Double Eleven" Wireless Terminal Makes Rapid Globalization, And Mobile Becomes A New Highlight.

The annual "double eleven" shopping carnival is coming to an end.

As in previous years, this year's November 11th is another day that Alibaba's China retail platform has been constantly refreshed: 75 seconds trading volume is broken 100 million yuan, 2 minutes break 1 billion yuan, 28 minutes more than 10 billion yuan, 13.5 hours trading volume surpass last year's total paction volume 36 billion 200 million yuan, 11 days all day, the exchange rate reached 57 billion 112 million yuan, set a new record.

Alibaba has become a well-known Internet Co both at home and abroad as the aura of "the largest IPO in the world" has been listed on the NYSE in September.

As the first "double eleven" after the listing of Alibaba, "international norm" is naturally an indispensable element this year.

"Buying the whole world and buying the world" is the slogan of Alibaba in this year's "double eleven".

In recent years, the demand of domestic consumers to buy overseas goods is more and more vigorous. Meanwhile, the demand of domestic enterprises to sea is also growing.

To cope with these trends, this year's cross-border e-commerce platform, including Tmall international, Taobao overseas, speed express, and so on, also participated in the "double eleven", making the domestic Carnival began in 2009 to become a global consumer participation.

"This year is a starting point for us," said Zhang Yong, chief operating officer of Alibaba group. Through the efforts of several years, we hope to turn the "double eleven" into a festival of global consumers.

The Securities Times reporter learned from Alibaba's "double eleven" data broadcast live that as the main platform of "double eleven", Tmall platform adopted the overseas brand direct mining mode for the first time this year, and aggregated the buyer's demand with the strength of Tmall platform to reach the overseas brand business side, thus shortening the traditional supply chain.

A complete Tmall global brand direct mining process is that after Tmall selects and selects global seasonal goods, it will make an inquiry with overseas brand merchants or importers, then introduce commodities to platform businesses, and businesses will purchase and enter warehouses to complete the global brand acquisition.

Through this model, domestic consumers can buy global goods including the United States, Japan, South Korea and so on.

Overseas consumers from more than 220 countries can also buy goods from China through Taobao overseas, fast selling and other cross-border e-commerce platforms.

Lu Zhaoxi, chief executive of Alibaba group, has appeared in this year's "double eleven" activity site for the "double eleven" campaign.

In an interview with the media, Lu Zhaoxi said that he would not predict the "double eleven" final trading data this year, but had another goal. He hoped to introduce more international brands and international import products to meet the needs of more consumers.

Bonded stock mode has become another "sharpest weapon" for this year's "double eleven" to enhance consumer experience.

The so-called bonded stocking mode refers to the overseas merchants who may advance the "non explosive" commodities that are likely to become "explosions" into the bonded areas of China's domestic enterprises. After ordering the goods, the goods can be shipped directly from the domestic bonded areas, thus saving the logistics time.

According to Tmall, at 2:05 a.m. yesterday, two 11 single imported Holland milk powder was signed by a buyer in Hangzhou.

It is understood that this year there will be more than 120 couriers including rookie logistics and other Ali cooperation logistics enterprises to join the "double eleven" delivery service.

"Double eleven" is no longer the "double eleven" of Alibaba, but the "double eleven" of the whole society and the whole world.

Wang Yulei, President of Tmall, said.

The wave is changing and subverting the current economy and life. In this wave, the mobile terminal is undoubtedly the most important part.

Reporters at the Alibaba's "double eleven" data broadcast live show that there is a conspicuous pie chart in the middle of the giant electronic display, which is responsible for real-time statistics of the proportion of wireless terminal pactions to the total paction volume, and there are specific data beside the pie chart.

It is understood that Alibaba is holding the "double eleven" since the first time the paction volume of the wireless terminal is singled out in real time.

In "

In the first few minutes after the official start, the proportion of wireless terminals has always been over 50%, or even 70%.

This means that during the period after the "double eleven" officially opened, a considerable number of "chop hands" no longer sit in front of the desktop computers, but choose to take the mobile phone or iPad and other wireless devices to shop online in a more comfortable position.

"Double eleven" opened for 38 minutes and 28 seconds, and the volume of pactions went to 10 billion yuan, of which wireless pactions accounted for 45.5%.

Wang Yulei, President of Tmall, admitted.

The change is beyond his expectations.

"The total amount of wireless terminal pactions last year's" double eleven "is almost 15%, 45% this year.

I expect that the whole day can be maintained and fluctuated from 45% to 50%.

Wang Yulei said.

Lu Zhaoxi, chief executive of Alibaba group, said at the scene that more and more people will choose to use their mobile phones to surf the Internet in the future. Many people may not have experienced the process of using computers at all.

Data from Alibaba group show that since the start of the "double eleven" activity this year, the flow of consumers accessing the "double eleven" venue at the mobile terminal has almost reached two times the PC end, while in previous years it accounted for only about 20%.

"The outside world may not feel it. When we look at this data, we can see that the" double eleven "has come in the mobile era.

Alibaba group wireless business division responsible person said.

Alibaba's earnings report before the "double eleven" also confirms the rapid growth of mobile e-commerce.

Alibaba's three quarterly report shows that the paction volume from mobile terminals reached 199 billion 54 million yuan, accounting for 35.8% of the total paction volume.

At present, in addition to Tmall mobile phone and Taobao mobile phone, other mobile clients of Alibaba group such as micro-blog, UC browser, Youku and Gao de map have joined the battle zone this year, "double eleven".