Sino French Garment Industry Deepens Exchanges And Cooperation And Advances Hand In Hand.

Recently, Hermes has announced the opening of a flagship store called "up and down" in Shanghai for sale and display of Chinese handicrafts. At the same time, the Chinese clothing brand ICICLE has chosen to set up R & D design center in Paris, and hire LV and CHANEL's version designers and designers to design and launch new products for the domestic market.

Deep cooperation with the French clothing industry, which has always been proud of leading the industry, is an effective way to enhance the competitiveness of China's garment industry, and it is also an ideal choice to resolve excess capacity and enhance the added value of products.

Get rid of the "manufacturing factory" format.

"In Paris fashion week, designers and works from China are getting more and more attention from buyers and fashion buyers in the world. This is unthinkable before." At the Ruyi 2014 China France fashion summit recently held in France, Didier Glenn Barker, honorary president of the French High Fashion Association, said.

Statistics further confirm this view. In the first half of this year, the total profit of 15049 garment enterprises above Designated Size reached 58 billion 687 million yuan, up 14.29% over the same period last year.

At the Royal Ruyi wunbo men's wear conference held in Paris recently, beautiful fabrics and exquisite tailoring release the energy of Oriental Aesthetics and culture to the world again.

Nowadays, in the major fashion week, exhibition and daily life, the weight of Chinese clothing brand and original Chinese design has begun to aggravate. The Chinese clothing industry is moving from a single commodity supply to a rich and colorful style design, from "processing export" to "digging in the market", from low value-added imitation to innovation leading.

Experts believe that China's garment industry is getting rid of the "manufacturing factory" appearance, and is beginning to show stronger and stronger design capabilities and R & D capabilities. A large number of Chinese garment enterprises began to spanform and upgrade with new technology and new ideas, and began to advance towards the two sides of the "Smiling Curve".

Seeking cooperation beyond the market

Since the launching of the strategic dialogue in 2001, China and France are in the process of implementing the "strategic dialogue". Textile and clothing Contacts in the industrial field are becoming increasingly close. The China Fashion Association and the French High Fashion Association signed a cooperation agreement in 2005 to promote exchanges and cooperation between the two garment industries with the help of trade associations, so that more and more Chinese cutting-edge clothing designers and brands will go to the world.

"Future China and France" Clothing industry We need to integrate ideas and seek "cooperation beyond the market". Chen Guoqiang, vice president of China Apparel Association, said that fashion is not a spanmission from top to bottom. If Chinese enterprises are just following the trend in product design, they will always be on the road to catch up. Only by having advanced ideas is the foundation of catching up with fashion.

The concept is a top-level design for clothing brand, and the new concept can open wider market. At the Sino French fashion summit, Zhang Rongming, the chairman of Adam group and Dan Yufang, director of brand design of Yin man, attended the meeting. Chinese clothing entrepreneurs believed that enterprises should expand their perspective to life and make fashion with a new concept.

"Future Chinese and French clothing should complement each other in brand, design, experience and so on, and jointly expand the global market." Chen Guoqiang said.

The industry believes that one of the goals of the Sino French fashion industry in the future is to export more Chinese ideas and Chinese brands to the world. In this regard, Sun Ruizhe, vice president of China Textile Industry Federation, expressed the vision of the industry in a sentence: "lead the fashionable life with Chinese elements."

　　 Pluralistic cooperation Giving birth to bigger market

Under the condition of globalization, the agglomeration and integration of production factors will expand at a broader level. Now, many Chinese textile and garment enterprises are exploring various economic and trade forms, including actively building "China creation" capability, setting up factories overseas to understand the local market consumption demand, and to acquire overseas existing sales channels. Experts attending the meeting believed that in the future, the Sino French clothing industry should explore more diversified forms of economic and trade cooperation and trade promotion methods, rationally plan the development path and achieve a win-win situation.

Experts put forward that China and France should further deepen their industrial cooperation, such as promoting the concept collision and resource docking between the two creative industries, accelerating the digitalization, intellectualization and information process of the textile and garment industry, and perfecting the excellent independent designers' incubation system.

"Through the exchange of advantageous resources, we hope to nurture the complementary aesthetic and consumption outlook of the East and the West." Sun Ruizhe said.