Where Does A Department Store Start Its Online Store Pformation?

At the end of August this year, the domestic giant shopping centers

Joint Baidu and Tencent announced plans to invest 5 billion yuan to set up Wanda e-commerce company, becoming the world's largest O2O electricity supplier company.

According to the survey released by China top 100 chain operations Association in 2014, 36 of the 50 major department stores have launched the network.

Most of them are self built platforms.

However, a series of pformation actions have little effect, and the traffic and sales of their self built platforms can not compete with the pure e-commerce platform.

It will take some time to develop.

Is there really no hope for department stores?

In Ping An Securities analyst Geng Banghao, it seems that "the status of traditional trade channels is getting more and more embarrassed. It is an indisputable fact. Therefore, we should discard the idea of simple rental sites to earn differential rent in the past, and at the same time, with the advantage of consumer experience venues, we should deeply participate in the links of commodity information docking, stock docking, member sharing, and logistics distribution system docking, forming a complete industrial chain, which will become a required course for traditional commerce and trade in the future."

In this way, Messi store has made an attempt.

As the oldest department store in New York, Messi's first store opened in 1858. In May 2013, it announced that its first quarter profit increased by 20% to 217 million dollars over the same period.

Messi's strategy is to pform the storefront into distribution center, and vigorously develop online sales.

This not only expands the category of online stores, but also avoids inventory accumulation.

For example, a coat that nobody wants in Boston can be delivered to customers in New York.

A few days ago, the traditional retailers' Online Retail Research Report (2014), which was jointly completed by the China Chain Store Association and Oracle, also gave their suggestions on the pformation. "The pformation of online retailing in department stores is not simply moving the offline brands to the online industry, but the pformation of the whole business mode. Apart from IT technology, the core is retail technology, that is, the ability to manage products and services, which is really a lack of department stores."

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"We have conservatively estimated that the scale of e-commerce economies will grow from 8 trillion and 200 billion yuan to 47 trillion and 800 billion yuan from 2012 to 2020.

Next year, the sales of Ali online retail platform will surpass WAL-MART's global sales and become the largest retail brand in the world.

Liang Chunxiao said.

Liang Chunxiao looked forward to nine waves of information economy: exponential growth of information technology, "cloud network end" as new infrastructure, platform economy led new business ecosystem, accelerated release of big data potential, continuous emergence of mass innovation, large-scale collaboration to mainstream, rise of Internet economic cooperation, cross boundary penetration of Internet, and intensified competition for information space dominance.

China is in the turning point of a hundred years of accelerated evolution from industrial economy to information economy. Many changes are fundamental and long-term.

The seminar was sponsored by Zhejiang merchants Research Center, Zhejiang Gongshang University Business Administration Institute and the editorial board of management world. Zhang Yuli, director of Nankai University business school, Shen Minghao, director of the Guangdong Guangdong Research Center, Guangdong University of Foreign Studies, and Hao Yunhong, director of the school of Business Administration of Zhejiang Gongshang University, also made keynote speeches.

Representatives from Zhejiang Province, overseas Zhejiang merchants and new Zhejiang merchants discussed the entrepreneurship and innovation of Zhejiang merchants.

"We have conservatively estimated that the scale of e-commerce economies will grow from 8 trillion and 200 billion yuan to 47 trillion and 800 billion yuan from 2012 to 2020.

Next year, the sales of Ali online retail platform will surpass WAL-MART's global sales and become the largest retail brand in the world.

Liang Chunxiao said.

Liang Chunxiao looked forward to nine waves of information economy: exponential growth of information technology, "cloud network end" as new infrastructure, platform economy led new business ecosystem, accelerated release of big data potential, continuous emergence of mass innovation, large-scale collaboration to mainstream, rise of Internet economic cooperation, cross boundary penetration of Internet, and intensified competition for information space dominance.

China is in the turning point of a hundred years of accelerated evolution from industrial economy to information economy. Many changes are fundamental and long-term.

The seminar was sponsored by Zhejiang merchants Research Center, Zhejiang Gongshang University Business Administration Institute and the editorial board of management world. Zhang Yuli, director of Nankai University business school, Shen Minghao, director of the Guangdong Guangdong Research Center, Guangdong University of Foreign Studies, and Hao Yunhong, director of the school of Business Administration of Zhejiang Gongshang University, also made keynote speeches.

Representatives from Zhejiang Province, overseas Zhejiang merchants and new Zhejiang merchants discussed the entrepreneurship and innovation of Zhejiang merchants.

Cloud computing is around us.

Liang Chunxiao's view is that in the past, China's industrial economy had always followed the lead of others. But now the world is moving from the agricultural economy and industrial economy to the information economy age.

Because of this, we can not think about the original rules.