Shapingba Wangfujing Department Store Upgrading To Build Theme Museum For Children

With consumers increasingly paying attention to shopping environment and shopping experience, the "shopping mall" transformation in department stores is becoming more frequent. Recently, the head of Wangfujing store Shapingba shop told reporters that the department store is upgrading and upgrading. Brand upgrading In addition, it will gradually increase the proportion of fashion catering, leisure and other experience formats, create shopping mall department stores, realize the transformation of traditional department stores to shopping centers, and expect to meet with the public at the end of the year.

Shapingba Wangfujing department store upgraded its format and built a children's theme Experience Hall at UG level.

"To adapt to market and consumption Our position is to create fashion and boutique shopping centers. Wang Shuhui, general manager of Shapingba branch of Chongqing Wangfujing Department Store Co., Ltd., told reporters that as early as the end of last year, the company began its biggest adjustment since its opening in 2006, seeking transformation from traditional retail stores to younger and branding.

On the UG floor, after closing the supermarket, it created the largest child world "Gabby monster forest" in the Shapingba business circle, which integrates children's clothing, toys, entertainment and food.

On the six floor, we will create the whole dining room, introduce green tea, Huang Jihuang, three Yue Tang Beijing roast duck, Peng Quan poly Tantric Sichuan cuisine and other fashionable food shops, and at the same time, we will also open more leisure areas on all floors, such as introducing the functional experience of feeling time bar, bullfight steak, ETUDE nail and water bar to meet the diverse needs of the public. "At present, some restaurants and leisure areas are still being renovated and are expected to be completed by the end of the year, when the whole catering and leisure area will reach over 20% of the total business area." Wang Shuhui said.

In addition, about 2000 square meters of the first floor of the shopping mall are also being renovated. It will focus on the introduction of international cosmetics and international boutique brands. It is expected that the international brand cosmetics such as Lancome and Biotherm will be introduced at the end of the year. "Our shopping mall is now partially renovated on the first floor, but it will not affect the operation of other floors." Wang Shuhui said.

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