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    Mei Yi Jia Test Water Mobile Payment Function

    2014/11/21 15:47:00 14

    Mei Yi JiaMobile Payment FunctionMarketing

    A few days ago, Guangdong Jiarong nearly 100 stores launched the mobile payment function across the board, becoming the first supermarket chain to provide mobile payment in Dongguan. Before that, Dongguan chain convenience store Mei Yi Jia has also launched mobile payment. Dongguan JunShang department store will also launch WeChat mobile payment capabilities in the near future.

    Insiders pointed out to reporters: "although mobile payment has not been popularized in Dongguan, with more businesses joining in, it is not long before mobile payment is launched in Dongguan through customer's word of mouth."

    Mobile payment completely different from traditional checkout mode

    In the traditional concept, shopping is usually paid by cash or bank card. The mobile phone does not become the protagonist when payment is made. With the rapid development of mobile payment, it is not a strange thing to see someone leaving the phone with the phone on the payment channel.

    As for the way of payment by mobile phone, Miss Chen used to be quite proficient in shopping.

    She told reporters: "since Mei Yi Jia launched this payment method at the end of last year, she often did not have to pay her wallet when she went to the convenience store to shop.

    It is not enough to settle accounts with Alipay wallet for 10 seconds, and it saves the trouble of placing smaller denominations.

    But Miss Chen regrets the fact that only a handful of shopping convenience stores in Dongguan support mobile payment. Mobile payment has been popular in the north, but in Dongguan is limited to this convenience store.

    However, in this year's "double eleven", Dongguan's local retail giant Jiarong officially joined the camp of mobile payment, becoming the first large supermarket to provide mobile payment in Dongguan.

    Reporters in the Jiarong shop experience a Alipay wallet to pay.

    The three simple process is easy to finish shopping: the cashier scan the goods, the consumer confirms the payment with the mobile terminal, and the cashier once again sweeps the code, and then completes the paction. The whole process takes a very short time, and the experience is quite good.

    A large business Superman told reporters: "for retailers, especially large supermarkets, the cost of change and the pressure of cash collection are two major ills.

    Cash payment and bank card payment are the mainstream payment methods in Dongguan's supermarket industry. Payment time is usually more than 30 seconds, and a few unexpected payments will take several minutes or dozens of minutes.

    The addition of mobile payment can greatly relieve the pressure in this area and provide better services for customers.

      

    mobile payment

    The road to promotion is not smooth sailing.

      

    Mei Yi Jia

    As early as the end of last year, Alipay wallet and bar code were introduced and supported by chain stores across the country. Mobile payment also entered the life of consumers in Dongguan with the beautiful store.

    However, when we applaud the convenience of mobile payment, it seems that the actual use does not meet expectations.

    According to Mei Yi Jia, the responsible person said: "when the United States decided to join the mobile payment operation one month later, the number of successful pactions was only around ten thousand, and the average monthly volume of a single shop was about 2.

    However, after nearly a year of promotion and operation, this payment method is accepted by more consumers.

    Alipay pays a lot of money every day, unlike when it was just pushed out.

    Jiarong relevant person in charge said: "mobile payment can greatly save the cost of the supermarket and consumers in the cash collection link, is a change in the way of payment, and is also the trend of future life.

    Although mobile payment can not bring tangible benefits to Jiarong, leading customers to adapt to mobile payment can make mobile payment bring convenience to supermarkets and consumers from vanity to reality.

      

    Dongguan businessmen to speed up the market to seize the market

    mobile payment

    Dongguan Jun Shang Department official told reporters: "Dongguan store is expected to launch WeChat to pay this function immediately."

    Tianhong micro shop has been on the line recently. Dongguan consumers can buy a single line under the Internet to try on the store. In addition to this "touch net" action, Jun Shang department stores have launched WeChat mobile payment function in many stores. "Dongguan will also launch WeChat mobile payment soon, when Dongguan consumers pay for the stores only need to scan WeChat with mobile phones to pay for them."

    Reporters visited the Dongguan market on the spot and found that in Dongguan, besides the retail industry, many restaurants in Dongguan's catering industry are also actively discussing the issue of mobile payment.

    Although Dongguan businessmen have been grinding the knife in the field of mobile payment, but from the current situation, the proportion of consumers who use mobile payment under the current line is not high, and the popularity of mobile payment still needs to cross many "candies".

    The industry believes that: with the revision and issuance of safety standards, more and more businesses will join the ranks of Dongguan. The convenience of mobile payment will also be accepted by consumers.


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