The Development Of Shoe Industry In Heshan, Guangdong

In order to better promote the development of shoemaking industry in Heshan, recently, Chen Minjun, vice chairman of the CPPCC Heshan and member of the Party group Lv Jianwei, led the CPPCC authorities to investigate the development of Heshan footwear industry.

Vice President Chen Minjun and his party have a detailed understanding of the development status of shoemaking enterprises in Heshan, and talk with the representatives of footwear industry associations and footwear enterprises. In the symposium, Chen Min Jun and the head of the footwear industry association discussed the development ideas of enterprises, as well as product R & D, production and sales. Listened carefully. representative of enterprises Opinions and suggestions on how to develop and strengthen the footwear industry in Heshan.

In the survey, Chen Min Jun It is hoped that under the premise of ensuring the quality of products, the majority of shoemaking enterprises should continuously increase their R & D efforts and actively introduce new technologies and equipment to meet the needs of the market. Shoemaking industry Make positive contributions to sustained, rapid and healthy development, and always retain the title of Heshan China Men's shoes production and demonstration base.

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Lu Tai A has always been the main product of clothing semi-finished products, its main products are yarn, high-grade dyed fabric, high-grade dyed grey cloth and shirts. Lu Tai has 20 million shirts each year, and has established long-term business relationship with OXFORD, POLO, PVH, British M&S, BURBERRY, and Itou Tada, Marubeni and other world famous companies.

Previously, Lu Tai has been working hard in traditional industries, but under the impetus of the Internet boom, the company has joined the army of e-commerce. In May of this year, Lu Tai A announced that it would jointly fund the establishment of a joint venture "Lu Tai you fiber" with Beijing Bi Shibo electronic commerce Consulting Co., Ltd. (hereinafter referred to as Beijing and Bi Shibo), and Rutai accounted for 90%.

At present, Lu Tai you has made good progress in platform construction, market research, version determination, personnel training and so on. "Lu Tai you" WeChat client was formally launched on September 1st, and began to accept customer orders. Lu Tai you has launched the "Junyi" advanced customization brand, using online booking and offline volume to provide customers with experience shop volume or volume division service. Meanwhile, professional tailors can give professional advice in every customization link. In September this year, Lu Tai you fiber WeChat client received an average of 60~70 pieces per day.

Reporters at Lu Tai A securities representative office confirmed that the company WeChat client "Lu Tai you fiber" is not yet fully completed, the company is at the end of the year PC terminal platform on-line. At present, online experience stores or volume division service are distributed in major cities, and cities that can not come to or provide experience shops will also provide self measuring methods to facilitate the smooth progress of customized services. At present, the main business of the company is offline. "Lu Tai you" is only an attempt of the company to touch the net in the short term. It will take at least 2 years to achieve profit. But in the long run, the project can optimize the product sales channel structure, gradually reduce its dependence on overseas markets, realize the transformation from large scale rigid production to small batch flexible production system, and adapt to the changes of current consumption patterns.

However, some people in the industry are not optimistic about Lu Tai's custom business. "Online clothing customization has already been experimenting with businesses, and AOKANG launched shoe-making shoes a few years ago." An analyst said, "Lu Tai has been taking the high-end line, but the popularity is not high. In the high-end custom market, I personally feel that it is not appropriate to start with shirts. Most people buy Shirts, it is very difficult to have patience to customize, wait a few months before they get the goods. Shirts are a consumable for men, and they are updated at a high frequency. Unlike Western-style clothes, each person may have one or two sets of expensive ones.

According to Wang Liyang, an electric business insider, clothing and household appliances are different. The clothing market mainly depends on the style. If the style is right, where to buy is not the key. The traditional clothing enterprises can not relieve the pressure under the line by pushing the network customization, but only in another way to participate in the competition of the electricity supplier.