Children'S Wear Is Becoming Mature With CHIC As The Platform To Fly To The Future.

From the initial small-scale workshop production mode to the group oriented production mode of the brand LED market gradually, the Chinese children's clothing industry is becoming a hot spot in the garment industry in the increasingly mature development process.

On CHIC2012, children's wear will become another focus of China's clothing industry.

"Let's care for children together, care about their growth and pay attention to their future" is the central idea of children's life hall, because children are our future.

Theme: flying over the future

In 2012, the organizers set the theme of CHIC children's wear exhibition as "FLY WITH ME!" (flying over the future!).

The head of the organizers explained the significance of flying over the future: when people stroll in the fantastic children's clothing hall, they will intuitively feel the vigorous growth of many children's brands nowadays.

"Let's care for children together, care about their growth and pay attention to their future" is the central idea of children's life hall, because children are our future.

As one of the eight CHIC pavilions, during the CHIC2012 period,

The museum will organize colorful activities, and continue to create the concept of "children's life hall", including the 2013 spring and summer children's wear trends and the trend exchange meeting during the exhibition, children's art exhibition, dream carousel, overseas children's wear collection and other theme activities.

Meanwhile, the children's life hall will work together with Constantine fashion planning group in Italy to explore the trend of children's wear.

To provide information related to fashion trends for enterprises, enhance communication between enterprises and internationally renowned fashion planning agencies, and help children's clothing enterprises catch popular elements and enhance brand competitiveness.

About "three point water"

Story

Taking "water" as the cultural connotation, the "three points" symbolizes the "happiness, health and growth" of children. During the CHIC2012 period, the children's clothes of Zhejiang's three point water children will once again ascend to the stage of CHIC with their unique brand concept.

Since joining CHIC for the first time since 2009, the three point water has never stopped working with CHIC.

CHIC is a magic weapon to expand the brand awareness of children's clothing at three o'clock.

Speaking of the preparations for next year's exhibitors, Wang Dong, director of marketing for children's wear at three o'clock, spoke with great interest: "what CHIC touches me most is that the exhibition is full of branding and colorful clothes.

I feel the pressure of competition urgently. We must consider how to guide the demand of consumers, how to make the voice of consumers interact with our clothing brands to resonate. "

Next year

During the period, three point water has applied for about 120 square meters of booths to highlight the brand story of children's clothing at three o'clock, create a creative children's Experience Hall, and create a brand image through direct sensory impact.

When it comes to the development trend of children's clothing in the coming years, Wang Dong told the "textile and clothing weekly" that at present, the domestic children's clothing market is in an unsaturated state, and there are still many places to be perfected in terms of customer demand, but the enterprises and brands that make children's clothing. This also provides room for the development of children's wear.

With the younger generation as parents, the "after 80" will gradually become the mainstream group of children's clothing consumption.

The Post-80's have a high degree of acceptance of fashion and have their own judgement and requirements for fashion. Naturally, they will have the same needs for children's clothes.

Therefore, a new round of escalation of children's clothing consumption will be fully started.

Consumption will gradually become the mainstream of children's clothing consumption. A well known brand will become the first choice for young parents to buy their children.

At the same time, e-commerce has brought new business opportunities for the development of children's clothing.

The online shopping market will be further expanded and developed.