Inventory Of The Most Practical Consumer Psychology

　　 1, one is cheap and the other is ugly.

Nowadays, hammer T1 Price reduction After the ads spread all over the subway, elevator and other media, from the feelings began to return to sales demand, the 3000 yuan pricing strategy declined.

In this era, not only mobile phones, but in fact, the last line of defense for any class's consumption resistance is price. Even mass consumers choose products based on price. Therefore, it is the most basic rule to "humble the ugly". Because it is ugly to be cheap and ugly. clothes There will also be people who come to wear, and then the restaurants will be eaten, and the vegetables will be bought.

The world needs perfectionists, but it doesn't need so much. Any category has a "marketable price point" applicable to three groups of people of high, middle and low levels. Try to control the cost and make the product pricing place at a reasonable price point, which will increase the probability of experiencing consumption of new products.

Of course, the maintenance cost is reasonable, and the core value of the product should also be focused on the core pain point. There is a prominent advantage of differentiation, while others are mediocre. If there is no prominent differentiation advantage, it is necessary to support comprehensive performance with multiple values. Because of this contradiction, the concept of "small package", "fast fashion", "small batch", "supply chain", "pre-sale" and so on began to blossom everywhere.

In the absence of Internet thinking, China's health wine has few profitable brands, and the sale of small liquor by strong price reduction is considered to be one. Because the cost of experiential consumption is reduced, sales of products have come up, consumption habits have been generated, and the discourse power of manufacturers and terminals has also increased, forming a virtuous circle. Behind the sense of millet participation, it is also proud of the low price. Therefore, when there is no market based product market, pricing factors are more important than positioning strategies.

　　 2, beauty plus 10

In this era of looking at the face, technical barriers are becoming weaker and weaker. When the product function is identical, it is very difficult to make great breakthroughs in core pain points. The importance of product appearance (or interface) design is becoming more and more prominent.

A product from scratch is a process from bone to skin. When facing the market, the first thing consumers see is leather. If you look bad, you will probably be eliminated in the first round of comparison. In particular, there are many categories with no functional differences.

The price is not expensive. If you look at it pleasing to the eye, the inclusiveness of the consumer will expand. If the category function is not bad, it will basically survive. However, in the tide of Internet thinking, it is not easy to compromise the basic technology side to the ultimate experience end. It is even more difficult to really think and execute from outside to inside. Subversion is also from the reverse thinking and behavior.

We are doing business super work. Consumption behavior When observing, it is easy to find that consumers choose daily necessities such as shampoo and so on. Most of them are based on good or bad looks when prices, functions and capacities are similar.

　　 3, the most important at the moment

There is a popular saying: "save the poor and save the poor." This applies to products as well. Keep a close eye on the pain. The more anxious consumers are, the more anxious consumers are to buy. Under such circumstances, consumers become simpler and less prick. It is easy for them to promote sales if demand is reduced.

"The present" is the most important concept of time in Buddhism. The most important thing is the present. Grasp the present is the most real. If developing a product is obsessed with solving future problems, it will take a long time to cultivate the market, so that consumers can attach importance to this problem, so that they can value your product. This is a time-consuming and arduous task.

Chu Ji once made a strategy for a female brand, reorganized the functional demands of more than ten items according to the logical order of needs, and put the problem of eliminating wrinkles and wrinkles in the first place. Although whitening is also a strong demand, freckle removal is more urgent, whitening can wait, and freckle wrinkles do not want to wait. The more urgent consumption is, the weaker the resistance is, and the easier it is to promote sales.