Anna Ewers Becomes The Brand Spokeswoman Of Mango Brand New Dress

　　 Dalia von Po After the two quarter advertising, Mango brand is looking for a new brand ambassador. The Spanish brand recently announced the next term. Advertisement The spokesman will be Anna Ewers. In this Germany Supermode Before, the spokesmen of the brand also had Dalia Werbowy, Miranda Kerr (Miranda Kerr) and Millla Jovovich (Milla Jovovich).

Anna Ewers endorsed Mango (Mango)

Mango (Mango) 2015 spring and summer women's clothing was photographed in New York by photographer Josh Olins. Anna Ewers is in a very 70s style atmosphere, highlighting the similarity between the 21 year old German model and Brigitte Bardot, a fashionable icon in 70s.

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In order to maintain the authority and status of "Haute Couture", the authentication procedure of "Haute Couture" is very tedious, and the conditions are also specific and harsh. For example, the brand has its own studio in Paris and employs at least 20 employees to participate in the two fashion releases of the Fashion Association every year. It is illegal to claim to be "Haute Couture" without authentication.

But in China, although no designer calls his work "Haute Couture", many designers call their works "advanced customization", which coincides with the Chinese translation of "Haute Couture".

In the past more than 10 years, the concept of "advanced customization" has rarely been known in China. In Beijing, there are tens of thousands of brands or studios who advertised themselves as highly customized brands. Among them, Guo Pei and her rose house, who have been well-known for many years in the field, are well-known. They also have been invited to participate in the Paris fashion week, the Marco and "useless" brand designed for Peng Liyuan, the Lu Kun designer of Shanghai, Lu Kun and his "mirror" studio, which were favored by Paris Hilton, and Wang Peiyi and his Alex Wang custom studio, which had recently held fashion show in China International Fashion Week and had designed wedding dress for movie star Yang Mi.

Guo Pei explains China's concept of advanced custom fashion: "Gao Ding" in China, the concept is still very vague now, there is no definition, more advanced than the general tailor. She believes that "Gao Ding" fashion is very common and confusing in China. There is no industry standard management and no Garment Association. The China clothing association has discussed the criteria for "setting high", but even the names are hard to ascertain.

Due to the lack of official standards and definitions, the concept of private ordering and advanced customization is often confused. Chinese media are not stingy with the name of "advanced custom designer" when reporting. The high priced and high-end customer groups of "Gao Ding" clothing are also yearned for by many designers, leading to no threshold for China's advanced custom fashions. Some students and designers who have just graduated from the University also use "advanced customization" to attract customers. A junior student at Beijing Institute Of Fashion Technology has made advanced customization one of the projects of his own studio.