SF, Hey, Hey, O2O, Hey, Customers.

Hey, customers online.

Shun Feng has always adopted the "low key" tactic, but recently there was news that the www.sfheike.com has quietly launched.

Beijing Business Daily reporter log in hey hey electric business to see, the website has begun to operate, a large number of goods are being sold.

Hey, the customer electricity supplier shows that the website is divided into 5 channels: grain, oil, rice, snacks, specialty, fresh, baby and sea, 3C household appliances, shoes and accessories, including jewelry, clothing, shoes and hats, mobile phone numbers, computer office, household appliances, household daily use, and so on.

Keep the same line with the location of the store.

According to the relevant person in charge of HSF, hey customer electronics business early on the line, is still in the testing stage, did not advertise.

The Beijing Commercial Daily reporter saw on a tablet computer page that there were 12 commodity evaluations, of which the earliest one was October 30, 2014, but most commodities were still zero.

Hey, the customer electricity supplier still maintains the platform strategy, and a large number of merchants have settled in.

Beijing Business Daily reporter noted that the main products of the website are still fresh and imported products, and the sellers are the other business platform of Shun Feng, which is the best choice for Shun Feng.

This has also been confirmed by the relevant departments of SF.

Making O2O closed loop

Hey, the establishment of a customer electricity supplier will form a complete O2O closed loop with the offline stores. The two sides will form complementary advantages, and hey customers will give full play to the advantages of hey customers in the distribution and payment links.

When the electronic business platform has not yet been launched, hey customers have been laying the Internet online.

Statistics show that since May, SF has opened 518 stores nationwide, up to now, SF has been covering 160 cities, with a total of 2232 stores.

Information display is based on hi guest e-commerce platform.

When shopping online, you can enjoy the services such as picking up goods and checking goods at the offline stores. When customers submit their orders, they only choose "self mention" and choose their nearest "Hey inn". After the goods are delivered to the hey Inn, the system will automatically inform the customers to pick up the goods and check the goods in the form of SMS.

adopt

The online platform will enjoy the same treatment as the SF delivery, which is to control the delivery information of the order at any time.

Before delivery, users will receive SMS notification, including order number, distribution information, etc.

Industry analysts also pointed out that a large number of offline Inn will also play a role in online drainage, especially hey Inn offers a variety of community convenience services such as sending and receiving couriers, paying utilities and so on.

Building O2O closed loop has become a new trend of retail industry development, even before the electric business enterprise is no exception.

A few days ago, Taobao and Jingdong announced the opening of offline stores respectively.

Hey, customers have been questioning all the time since their opening. Until now, the industry is still exploring its profit model.

Hey, customer started the domestic zero inventory store mode.

Hey, the inn does not display physical goods, but displays goods in the form of two-dimensional code, posters and touchscreens.

Consumers can pick products on the Internet with the help of their staff, and can choose to deliver goods to the store or shop.

The large-scale expansion of the inn is the same as the attitude of the industry to this model.

Insiders said that at present, there is no clear profit model for the customers, and they are faced with a lot of pressure.

Beijing Commercial Daily reporter visited the hey Inn many times to see, hey, the inn's new business model has received a lot of consumer attention, but it has not been converted into too many purchases.

Hey, the inn is mostly arranged in the old mature District, and the customers are mostly middle-aged and old people.

At present, hey Inn stores attract consumers through fresh products and other promotions.

Hey, customer electronics platform is moving offline stores to the online.

In the view of Lai Yang, a special researcher at the North Business Research Institute, Shun Feng has begun to extend to the upstream and downstream of the industrial chain after the main business of the express delivery industry has reached a certain scale.

According to Lai, Shun Feng has not yet formed a complete retail supply chain system, especially lack of retail experience.

According to Lai, a successful business model should be to create value for consumers.

The Beijing Commercial Daily reporter saw on the website that at present, hey customer electric business is investing in a wide range. The investment scope covers four major items: mother and baby business, convenience business, catering business and other business, including almost all retail categories.

According to the investment information, the platform usage fee in 2014 was 600 yuan / month. At present, it is at a state of no charge. The minimum margin is between 10 thousand -5 yuan.

It is understood that under the line, some of the goods sold by the customers are from the traditional dealers, and some are from Shun Feng, Feifei mall and Mai Le Jie.