[Secret] Sports Brand CONVERSE, Why Is It Against Shanzhai?

This lawsuit is bound to be protracted and difficult to resolve.

Chris Sprigman, a law professor at New York University, said that those functionalized designs are hard to be protected by trademark law, and white rubber toe is hard to be judged by CONVERSE.

In fashion, Shanzhai is everywhere.

What is interesting is that if there is no Shanzhai, the influence of fashion brands will be much smaller.

Another lawyer said that in order to win a lawsuit, CONVERSE must produce evidence to prove that the shoe is a unique and famous design, and we must convince the court that consumers will not know when they want to buy a pair of CONVERSE shoes.

And bought other brands of shoes by mistake.

There is a lot of copying in fashion or clothing industry.

A designer once said that when consumers buy a product, they should not be bewildered by the resemblance of appearance. He must know what is truly original. He must know the origin and story of that product. That is the value of the brand's accumulated value.

Added value.

In 1908, British immigrant Marcus Conways built his own "rubber shoes factory" in Marton, Massachusetts. Conways's main business was to manufacture rubber protective shoes and rain boots for workers in the industrial assembly line. In 1921, All Star ushered chuck Taylor.

The high school student came to CONVERSE headquarters in Chicago, hoping that the new sports shoe factory could produce more light and strong sneakers.

Bob Pulitzer, the sales director, hired this boy who was keen on basketball shoes and basketball. He became a CONVERSE salesman. He quickly rebuilt the rubber outsole and added a foot pad. After the upper shoe was raised, CONVERSE gradually defeated other sports shoes manufacturers such as spark.

Taylor was also given the title of "CONVERSE basketball ambassador", shuttling across all American universities with a Cadillac car loaded with his improved CONVERSE sneakers.

In 1976, Dr. J (Julius Erwin) brought the CONVERSE Pro Star on his feet together with the explosive head, tight Jersey, fancy dribbling and windmill dunk to NBA.

In 60s and 70s,

In its prime.

After CONVERSE was bought by Nike in 2003, NBC TV and Washington Post interviewed some All Star wandering guys in the streets of New York and Washington, including college students, temporary workers and street performers. Many people were angry to say that they would not buy any more CONVERSE products.

But without that merger, CONVERSE might have gone bankrupt.

Now, CONVERSE sells $1 billion 700 million a year, and has a small proportion in Nike's annual sales of $28 billion. But Chuck Taylor All Stars is the most classic of casual footwear, and sells 30 thousand pairs a week in the US market.

This old brand, no technology of canvas shoes, is also popular among fashion people.

Every year there is classic cooperation. In recent two years, Martin Margiela's "paint opening smile" is a very beautiful one.

CONVERSE is relatively cheap. Canvas shoes are easy to glue, and after that, they are more comfortable.

In the 1967 graduate, Dustin Hoffman has a pair of light brown canvas sneakers on the feet. That is the shoes Jack Purcell made by Jack and peso, a famous badminton player in 1935 and CONVERSE, with a signboard "Open Laugh" stripes on the toe.

George Harrison of the Beatles is also a loyal fan of Jack Purcell.

Hal Peterson has a book called chuck Taylor phenomenon. He said that there are many movie stars dressed in CONVERSE, and many ordinary people are walking through CONVERSE in different times. These shoes can evoke a certain sense of the times.