Wangfujing Department Store Will Be Closed To Zhuzhou Shop Pformation Is Still In The Exploratory Stage.

"The reason why Wangfujing listed on the pfer of Zhuzhou branch is mainly due to shortage of funds and poor performance of Zhuzhou branch.

The probability of failing to open stores in different places is very high, and the success rate is very low. Previous Wangfujing shops in Zhanjiang and Zhuzhou stores today are exactly the same.

Tao Wensheng, a partner in Peking University, said.

According to public information, as at September 30, 2014, the net profit of Wangfujing Zhuzhou branch was -1441.52 million, and the owner's equity was only 9 million 276 thousand and 100 yuan. In 2013, the net profit of Wangfujing Zhuzhou branch was 20 million 638 thousand and 300 yuan, and the owner's equity was -6330.87 million yuan.

If the net assets of the book account for 9 million 276 thousand and 100 yuan, the selling price of 10 million 301 thousand and 100 yuan will be 11%.

According to our reporter, in addition to Wangfujing Zhanjiang store and Zhuzhou Wangfujing branch, there are 4 Wangfujing branches in the middle of the loss, namely Fuzhou department store limited liability company, Fushun department store limited liability company, Zhengzhou department store limited and Jiaozuo department store Limited.

The industry believes that the future will not be excluded from the loss of the store was shut down.

"Whether Wangfujing will be closed in the future will be related to the environment of the department store industry in the future and the pformation effect of Wangfujing. If the economy improves, Wangfujing will have a breakthrough in pformation, and the growth rate of the branches will accelerate, so there is no need to close the store, otherwise it will continue."

Zhu Wenjia, director of CIC consultant, told our reporter.

In addition to customs stores, Wangfujing is also very cautious about opening new stores. The 2013 annual report shows that Wangfujing only added a new store last year, that is, Jiaozuo Wangfujing department store limited liability company registered in July 5, 2013.

"Wangfujing is in a period of adjustment at present, whether it is to open a new store or close shop is for the needs of the overall development of the company."

Zhu Wenjia said.

At present, Wangfujing has 5 stores in Beijing, with 14 stores in provincial capital cities, and 10 stores in two or three cities.

According to the insiders, Wangfujing is actually more entangled in closing stores and opening stores. On the one hand, because of the bad environment, sales of new stores are not good enough to drag down performance; on the other hand, sales of new stores are hard to grow.

Zhu Wenjia said, "the biggest difficulty of Wangfujing is that pformation is still in the exploratory stage, and the new business model is not yet mature."

"The rise of vertical electricity providers in recent years has witnessed increasingly fragmented consumer demand.

While paying attention to personalized users, we are also concerned about their consumption behavior, actively embracing consumers, and have formulated the overall strategy of Wangfujing this year, embracing the whole channel consumption concept with the Internet thinking.

Wangfujing department store marketing director Du Tao once said.

In recent two years, Wangfujing has been undergoing pformation.

In September last year, Wangfujing department store began planning a full channel development strategy, readjusting commodity, membership, system, organizational structure and future development strategy of the company.

For example, joint McKinsey and IBM company, build online platform, cooperate with WeChat, launch APP platform and WeChat service number, on-line store WiFi, promote the construction of all channels and integrate resources on line and online.

In addition, Wangfujing plans to synchronize with the system switch early next year to promote its own internet channel construction, including online shopping mall, WeChat shopping, Wangfujing mobile mall, and the expansion of the third party network channels.

In addition to the above

Besides, Wangfujing has begun to do its own.

The pformation of shopping centers and outlets.

Before Wangfujing announced plans, it will open 4 - 5 shopping centers before 2015, and complete the layout of provincial capital city stores in 5 years.

In terms of outlets, the spring department store bought by Wangfujing has 16 department stores and 3 Oteri J in the country.

Zhu Wenjia believes that Wangfujing focuses on promoting shopping centers and outlets in order to compete with the electricity providers. Shopping centers can provide consumers with a good shopping environment, focusing on catering and entertainment. The electricity providers can not take over these businesses, while Oteri J can provide a large number of famous brand discount items, and more fake goods on the electricity supplier.

Wangfujing is rich in capital, has accumulated more experience in the department store operation, and has a large talent pool, but it has lagged behind in the mode innovation.

"The challenges ahead of Wangfujing are mainly the innovation of shopping centers and Oteri J, and how to attract large numbers of people."

In the cold season of traditional retailing, shop operators will focus their attention on the whole channel, trying to find new passenger and consumption growth points.

From now on,

The full channel pformation has not shown any effect yet.

The industry believes that the traditional retail enterprises to do all the channels are still feeling the stones crossing the river.

Because of the deep-rooted traditional marketing mode, physical retailers have always been unable to change their minds quickly. They have been turning around the commodity business and ignoring the connection with consumers.

In addition, the company recently announced its cooperation with Hengda Real Estate Group. Wangfujing said that through its strategic cooperation with Hengda Group, the company will give full play to Hengda's commercial property development and construction advantages and Wangfujing's business management advantages, so as to bring sustained commercial real estate resources to the company and reasonably enhance the proportion of the company's self-sustaining property.

Zhu Wenjia said, "with Hengda cooperation, the Wangfujing will get better commercial real estate resources, whether it is leasing or purchase costs will drop to a greater extent."

"Under adverse circumstances, the effect of Wangfujing's full channel pformation is not obvious.

The development of O2O mode is not smooth because the information technology is not strong, and the consumers' cognition is low. In addition, the effect of shopping centers and outlets is not significant because the pition time is short and the coverage is narrow, which is still difficult to resist the impact of the electricity supplier.

Zhu Wenjia said.