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    The Net Profit Of Garment Enterprises Declined, And The Three Quarter Continued Stagnant.

    2014/12/7 18:32:00 27

    Garment EnterprisesClothing Enterprises Net Profit DeclineE-Commerce Team

    Hundred round pants industry cross boundary acquisition of electricity supplier global easy to buy, nine Mu Wang shares securities broker finance Tong Securities for the clothing industry, this is not a good era, the industry's cold winter has not yet passed.

    In 2013, many clothing companies such as La Natsu Bell, Yun bat dress and so on, who sought listing, lost their IPO.

    Against this background, Taiping bird was not optimistic about its environmental verification in May of last year.

    In the case of a sluggish industry, clothing companies are trying to save themselves, or seek reorganization, or cross boundary areas.

    60% clothing enterprises net profit decline

    In the first three quarters of 2014, more than half of A share listed companies had a net profit decline over the same period in 2013.

    According to statistics, 14 of the 21 garment companies that landed on A shares fell in the three quarter.

    The most serious downturn was Busen shares, which lost about 6 million 310 thousand yuan in the three quarter, down 387.1% from the same period last year.

    Following the same is the same loss in the state of the city, the three quarter of the loss of about 14 million 620 thousand yuan, compared with the same period last year fell 360.32%, and listed in the clothing business, the three quarter of the most serious losses.

    stay Deficit Enterprises China's first quarter quarterly loss since its listing in 2011. According to the financial report, in the three quarter of this year, the operating income of the group was 270 million yuan, down 16.14% from the same period last year, and net profit loss was about 9 million 120 thousand yuan, down 11.6% from the same period last year.

    In January 24th this year, the list of expensive birds, the three quarter results also appeared "face change", the quarter revenue was 1 billion 340 million yuan, a 20.83% decline over the same period last year, net profit of 190 million yuan, down 23.06% compared with the same period last year.

    Since the listing, the performance of the birds has continued to decline, and the downward trend is expanding. In the first half of 2014, the revenue and net profit of the precious birds fell by 19.04% and 5.77% respectively compared with the same period last year.

    In the first three quarters of 2014, the income and net profit of noble birds were lower than that of the same period last year. Become one of the new sub shares of the performance.

    Although Kaiser's net profit increased by 83.1% in the three quarter compared with the same period last year, it still lost about 1 million 230 thousand yuan in the current quarter. In the first three quarters of 2014, the net profit of Kaiser shares fell by 67.85% over the same period last year, and the situation is still not optimistic.

    Terminal weakness dragged down performance

    The "macro economy has not yet improved" and "terminal sales are sluggish" has been listed as the reason for the decline in performance.

    In the 2014 semi annual report, Hinur said that the main reason for the decline in performance was due to the macroeconomic impact, terminal consumption continued to slump, and the company's efforts to help the franchisee ease inventory pressure and reorganize channel products, resulting in a decrease in sales of franchised stores.

    Hinur also said that the company's new marketing network terminal cultivation period was extended, resulting in the company's direct sales revenue is not up to expectations.

    The first annual loss of Busen shares in the three quarterly report attributed the decline in performance to the fact that the overall market situation of the company is still grim, the clothing terminal market is weak, the customer orders are reduced, and the sales scale is declining.

    For the first time, both the net profit and the double decline in revenue have also attributed the decline in performance to the fact that the domestic economic situation has not yet improved and has affected sales terminals.

    In addition to macroeconomic reasons, in the 2014 semi annual report, Carlo nundi said, "new and old business expenses have increased, but new growth points have not been fully released" which has dragged down the company's performance.

    Although Kaiser believes that China's macroeconomic stability is improving, Kaiser's semi annual report said that "the continued weakening of the consumer environment in the clothing industry", as well as the rising rigidity of terminal store rentals, employees' remuneration and benefits, and the downturn in the apparel retail industry, coupled with the impact of e-commerce and the intensification of channel changes, have been squeezing the profit margins of enterprises.

    In November 26th, Huarong securities issued a weekly textile and apparel industry report that the main risk factors for the industry were "slow recovery of domestic demand market, high cost of raw materials and continuously increased human cost", which impacted the competitiveness of enterprises in the international market.

    Ping An Securities said in the research report, "clothing consumption in the first half of 2014 basically continued the weak trend in 2013. After entering 2014, the retail sales volume of 100 major retail enterprises grew at a historical low level, indicating that the clothing sales in the second half of 2014 are still unoptimistic.

    Or cross-border acquisition or reorganization of self rescue

    In order to reverse the declining trend and survive in the low industry, various garment enterprises start to save themselves in various ways.

    It is estimated that the loss of Busen shares will be restructured on the whole year.

    Busen shares lost 39 million 600 thousand yuan in the first three quarters, and forecast three yuan quarterly loss in the three quarter.

    In August this year, Busen shares issued a notice, plans to implement asset restructuring, intends to make a price of 4 billion 170 million yuan acquisition of Hong Wah agriculture. Hong Wah agricultural backdoor listing, Busen shares to change the main business of the farming industry.

    However, in November 27th, Busen shares announced that it had decided to terminate the reorganization because of differences with the shareholders of the backdoor.

       Reorganization failure After 2014, Busen shares will be listed for the first time.

    In addition to asset restructuring, cross-border acquisition has also become a choice for enterprises to turn around.

    In October 30th of this year, the 100 round pants industry bought a 100% stake in cross-border electricity supplier global Tesco at a price of 1 billion 32 million yuan.

    The net profit in the first three quarters decreased by 51.8%, while the net profit in 2013 dropped by 40%.

    The hundred round trousers industry hopes to transform from traditional enterprises to Internet enterprises through the acquisition of universal Tesco, and hopes to ease the high storage pressure and break through the bottleneck of the purchasing power of the consumer terminal through the Internet platform brought by universal Tesco and young foreign consumers.

    In addition to the hundred round pants industry, many garment enterprises have set up an electronic business team.

    In November 27th, Carlo NDI road said in an investor relations statement that the company is setting up an e-commerce team, and recruitment advertisements have been issued on major recruitment websites.

    Analysts believe that the investment in the field of electricity providers, short-term performance of the company will be under pressure.

    The investment of Smith Barney shares has attracted more attention. It plans to invest 525 million yuan and set up private banks with a shareholding ratio of 15%.

    Nine Mu Wang crossed shares in the securities business. In the evening of November 17th, the king of nine herd announced that a wholly owned subsidiary of Tibet, the nine Sheng investment limited liability company of the industrial capital of Zhejiang, was going to subscribe for 68 million shares of CAITONG securities with its own funds at the price of 2.98 yuan / share (the final price was approved by the Zhejiang Provincial Department of Finance). The total investment was about 202 million 600 thousand yuan, accounting for about 2% of the total share capital of CAITONG securities.

    Zhong Hui, a securities analyst at XinDa, said: "from the internal point of view, the main business is difficult, and the poor are thinking. The clothing companies are also seeking new outlets, or choosing mergers or acquisitions. and Garment industry Most enterprises belong to private mechanisms, making decisions more flexible in the process of transformation and upgrading.

    As to whether these measures can help garment enterprises to get out of losses, it will take time to test them.

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