"Double 12" Line Under The Same Carnival Department Store Plot Against Taobao

Discount tickets for department stores

The reporter recently learned that the "double 12", which was originally an e-commerce holiday, was fully bloomed in the supermarkets and department stores under the online market this year.

Yesterday, reporters at a convenience store in Weihai road see that the new "double 12" promotional banners have been hung up, and Alipay can pay 50 percent off discount in the supermarket.

The shop assistant told reporters that this is the biggest promotional effort in the history of the store.

In this year's "double 11" taste of Qingdao's major department stores are even more competitive. In the past few days, they have been promoting promotional activities to attract consumers.

Go shopping.

For example, the Laoshan department store will launch the "department store special double 12 crazy shopping fair" on the same day, launching a large number of 50 percent off men and women.

In cosmetics and other categories also launched the highest 5 times points.

In order to achieve interaction between online and offline, it also launched a coupons promotional campaign of "180 yuan to 200 yuan".

Liqun commercial building also launched the "double 12 counter attack Taobao" activities, online shopping shopping coupons 100 yuan to send 12 yuan.

"This year's double 11 campaign has been very effective, so at the end of the year, we actively join the" double 12 "campaign to give back to consumers and start Christmas season promotions.

Wang Wei Wang, a manager of VIC Lao Wang, told reporters that he was pushing the discount coupons with Internet companies to attract more young consumers to the store.

For the offline department store catch-up, reporters interviewed learned that for the upcoming "double 12", the major e-commerce providers are mainly spelling services.

The reporter understands that during this year's "double 12" period, Taobao will shift from "selling products" to "selling services", opening "lazy life" service, providing tens of thousands of life services, and working to create a one-stop life solution.

Taobao official said, Taobao will have laundry service, housekeeping service, second-hand car free valuation service, counsel counseling service, free car health examination service, and even for long-distance running lovers to accompany escort service.

In addition, suning.com also said that their logistics team is recruiting, the overall scale expansion more than doubled, in order to launch "extreme speed logistics service" in the "double 12" period, opening half day in the main cities of the country, the key cities opened three days a day, some cities started to use the "all stores urgent speed up", consumers can receive goods within 2 hours after placing orders.

What is the response of the public to various promotional activities of the businessmen? Reporters have learned that compared with the "double 11" crazy online shopping, most of the "double 12" citizens have become more rational, and have indicated that they are no longer blindly buying online. Whether the "double 12" is placed or not depends on the activity of the day.

Ms. Li of the public said that she would always take an active part in the activities of the electricity supplier. The past "double 11" had spent a month's wages, and had been "fatigued by aesthetics". So far, there are still many things that have not been used before, so it will not be easy to spend money online shopping after a short month.