Liu Huipu, Vice President Of Poly America: After Listing, The Core Is To Do Subtraction.

First of all, has there been any change in the United States after the listing?

First thing, an electric company should always remain calm. Someone asked me, what do you think of a manager of a high-tech company? I mean, a high-tech company is a selling company. The Internet business company itself is not a Internet Co, itself or a retail sales company. Today, we have introduced a lot of very fresh concepts. One hot spot is fresh electric business. After listing, the capital market depends on how big your plate is. I was thinking, the fresh market is a very big dish. So, please ask a question. There are some bananas and oranges on the downstairs of our house. It's very convenient. Why should I buy it? You went to Chongqing and found that this snack is delicious. Only Chongqing has, we should move to the Internet, so can you do a lot of business? Once you get rich, people will become very pure. A person is always like this. When you have no money, you can attract girls by talent, diligence and intelligence. After having money, you can attract girls by buying bags. After getting rich, a lot of things will become rough and simple. I would like to say that if today's topic is vertical electricity supplier listed, if I do not regard myself as a listed company, I will prefer this topic.

As we all know, listing is financing, but today we are the boss of every enterprise. No matter how big your business is, please be deeply aware of this matter. A company's business is ultimately driven by people, not by money. Why do we make so many mistakes? I came back from Seoul today. I see what the Chinese are buying in Seoul. I find these products are not sold in the domestic electricity supplier. For example, a little girl wants to buy a product of LG, called moisturizing paste, which is restricted to 6 Chinese buyers. I came back to search, Taobao and poly America sell a lot, so that this thing is not worth much, and the Chinese should not buy his goods, but why? Today we reflect on a question, what is the representative of the electricity supplier? First, the electricity supplier represents cheap, right? We move many of the original offline businesses to the online market, and lose money vigorously. On the other hand, we learn by ourselves, we have fashion genes, we know best about users, but we do not know what products the users want.

A few days ago, I saw a company. He said he threw a company and found that the company didn't know that after 90, he wouldn't vote. I find that after going public, we should face ourselves truly. What should we do when we have money? We do not have a price war if we have money. We have a sum of money. If we can get all kinds of products, if we spend money just to put things on sale in poly America, we will start a price war. I told you where * the product was sold, and it was sold in a friend's circle. Did you believe it? Chen Ou told me a word. He said that our pig had taken off on the draught, and if it did not grow up quickly, it would die sooner or later.

I think the threat of electricity suppliers are purchasing agents, friends circle, because we can never understand the needs of users for the first time, there is no way to first understand the needs of the goods at the same time.

I think the first era of the electricity supplier is the improvement of logistics and distribution. What is the second era? The first is a large number of fake goods. Today, this problem has been solved. In December, 6 world brands entered polyamerica in the United States within a month. The third era has emerged again. So far, Chinese consumers can choose products with very little and very interesting data. The difference between North and Shenzhen is not so large, but the difference between general sales is not so great. However, the difference between Guangzhou and Shenzhen is very large, because it is too easy for them to go to Hongkong. They buy cosmetics three times a year and go directly to Hongkong. This trend is very troublesome. The Chinese will be losing a lot to overseas shopping. If the sea is opened once in the future, this is the second commodity revolution.

I think there are several big problems in buying offshore products. First, fast, why must it be fast? I can say so that we do not buy cheap products overseas, but fashion products. But what kind of things can be called hot? We all want a hot product, and a prerequisite for hot products is to supply less. You can't buy anything in any country. The Chinese electricity supplier industry has an advantage that it can let a thousand trees and pear blossoms open overnight. At this time, the first priority of the electricity supplier is to make a prediction. Electricity providers can not sit there waiting for people to fire up, if the fire up, you will always be the wind after the tuyere of pigs, can never take off.

In fact, there will be no big brands. profit All of the big brands we made this year are not profitable. We made a data, and I found one thing, before the age of 35, users easily bought A to buy B, and users who are 35 years old will be more dependent on brand names. So the most profound thing I see here is not to rely too much on big brands and expect them to introduce new products. This era is over. How can we get more brands that are popular with customers? Recently, some Korean clothes are very popular in China. They are now being built in Guangzhou. factory Many big brands have entered China through Hai Tao. After several years of development, the overseas brand has become a domestic brand, so there is a very big process of brand iteration and commodity iteration. This time we gathered in the United States to make a statistics. In 2013, the first brand of the best BB cream sold in the United States, you have never heard of this. Through the bonded area this year, we plan to sell more than two times the sales volume. Do you pay attention to the process of brand iteration? I think it is a good thing, but as an electric supplier, we must think about this problem and what the next trend is.

I particularly despise myself, others say we are listed Internet Co, we are a poor selling company, we can be divided into two experiences, one is goods, the other is buying. experience 。 We have no chance to stand on the unified starting line with the giants. Then the core problem becomes what we want to do today. We are determined to do subtraction instead of adding. When the United States was listed, its annual sales volume was 6 billion. Our total SKU was less than 600. Every day, we cut down the products we did not sell so as to ensure the total amount of SKU. The electricity supplier revolution has broken through the restrictions of traditional mall, and can realize numerous brands on a platform. Why can poly and vip.com rise? Users do not want to bother to pick products. He wants to know what the best is. Maybe today, the electricity supplier looks at the brand. Maybe tomorrow the electricity supplier will go to see the single product instead of the brand.

Second, we need to be quick. If today's electricity providers are still emphasizing fast, I think it is outdated. How can we improve the user experience of purchase? We can not do any quick work. Can we make an article elsewhere? What kind of experience can a household appliance manufacturer give to users besides fast?

This problem has no time to explain to you today. Thank you!