Han Du Yi House, After The Spring Festival, Set Up 4 Brands.

A few days ago, Zhao Yingguang, a Korean CEO, revealed in micro-blog that the Korean group will buy 4 brands.

"These four brands have different market positioning, and the brand's tonality and product quality are very good." Zhao Yingguang showed the demand for M & A brands. "These brands all highly recognize the group mode and multi brand cluster of Han Du group."

Zhao Yingguang once said that a big trend of the brand is more and more subdivision, and the brand is becoming more and more subdivided, so the market becomes more and more saturated. The harder it is to stand out in the market, the higher the cost. "Internet market, there is no super brand, which is against the laws of the Internet, the natural characteristics of the Internet is market segmentation."

　　 Zhao Ying Guang I believe that the super brand in the Internet market is implicit, similar to P & G, is a super brand, but a lot of subdivision brands are aggregated. So in the future, the Korean brand will build a super brand by creating many brands.

It is reported that there are 20 sub brands under the Korean market, which have been bought before. Amoy brand Prime strands. Zhao Yingguang bluntly said that next year the group will expand to 30 brands.

Previously, Zhao Yingguang expressed his views on China's clothing industry at the ninth annual online retail conference, and pointed out that the offline brands realized the crowd coverage based on the city as the benchmark unit, while the online subdivision was positioned as the benchmark unit to achieve crowd coverage, which is essentially different. "Under one line or a few brands, a large number of stores can be used to achieve the coverage of target customers. The same is to continuously improve the fine operation level under this mode, which is called channel". Several or dozens of brands on the Internet can achieve the coverage of target customers through a limited number of platforms, while constantly improving the level of fine operation under this mode, which is called "the product is king."

On the multi brand strategy, Zhao Yingguang believes that Han Du Yi she The main brand makes scale, the sub brand makes money, one makes a profit. "The first year probably lost 10%, second years flat, third years began to make profits, so every three years we will cultivate an intermediate brand, which is called" old and small, small, rely on old brands to make money, earn money to raise small brands. "