Parker Transformation Life Style Brand Plan Opens General Department Store

The clothing brand Parker has been declared a lifestyle brand since it was bought by private brand manufacturer KELLWOOD in July this year. 7 former vice president of for all mankind Suzanne Silverstein Join Parker as president and report to KELLWOOD CEO Shanahan Lynn. The CEO and co founder of Howard Highman and Laurieanne Gilner will be executive vice presidents and chief designers respectively. Derek Farrar continues to serve as the head of the product.

Suzanne Silverstein has served as vice president of 7 for all mankind in the past two years. Prior to that, she joined Saks Fifth Avenue in 1999 from contemporary sportswear. Loose coat And swimsuit Department Purchasing Manager rose to Vice President position.

" Parker The goal is to develop into a lifestyle brand. Silverstein said in an interview that the company will develop its business in existing retail accounts and launch e-commerce at the end of the first quarter. In addition, Parker is trying to expand to new categories and further develop its evening dress line. Parker also wants to add swimsuits, handbags and footwear, all of which will be authorized. It also hopes to eventually open its own retail store.

"This is the right direction. The key is to develop other categories, so when we have our own retail stores, we will have full experience. " Silverstein said she saw the demand in her department store. "Sales per square foot is quite successful, sales performance is stable, and gives us the basis for these talks." Due to its good performance, Parker is planning to become a large comprehensive department store of Neiman Marcus, a luxury department store in the US.

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Parker, founded in 2008, is famous for its high quality and cost-effective modern clothes. Its products are sold in high department stores and specialty stores, and in addition to more than 30 other countries in the United States.

Parker's business model is similar to the famous department store brand Bloomingdale 's, Sax's Fifth Avenue boutique department store, American luxury chain high-end department store Neiman Marcus and American high-end chain store Nordstrom, and has 500 stores all over the world. Other products are also available on websites such as Shopbop, Revolve Clothing and Piperlime.

KELLWOOD, founded in 1961, is an international leading private brand manufacturer and marketer, producing garments, household products and entertainment products. Clothing is its core business. 73% of the clothing sales of the company come from women's clothing, 24% of men's clothing and 3% of children's clothing. Its brands include VINCE, XOXO, ADAM, JOLT, JAX, REWIND, KORET, BLK and so on.