UTG Starts Buying Italy Brand Roberta Di Camerino

Most of Italy's brand Roberta di Camerino is acquired by United Trademarks Group Ltd. (UTG), a private equity fund in China. According to reports, UTG is a fund founded in the early 80s, and the goal of acquiring Roberta di Camerino is to reproduce. brand The glory of the past and the value of its handicraft.

According to reports, UTG has 7 offices worldwide with a turnover of $1 billion 500 million, focusing on fashion and Luxury goods Brand promotion and business development in China. After the completion of the acquisition, the current CEO Ercole De Cesare of Roberta di Camerino will work with UTG executives Yuexi Pan and Cedric Cedric.

　　 UTG The Chinese name of the company is yet to be verified, but according to Linkedin, Cedric Devroye also works at UTG and Glory Rabbit International Investment Co., which is based on Shanghai jinrabbit Investment Limited.

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Recently, Reebok, the global sports fitness leader, announced a historic partnership agreement with UFC, the world's top combat team. Reebok will become the exclusive clothing and equipment brand authorized by UFC worldwide. It has created an unprecedented UFC competition week equipment and a combat night suit for UFC athletes. It will also become the apparel supplier of millions of UFC fans worldwide.

"This cooperation is far more important than a document," said Reebok President Matt Autore (Matt O) Toole. "This is the concerted effort of the two great brands, not only to provide a new look for UFC, but also to enhance the global influence of the two brands, as well as to benefit the youth all over the world, especially those who receive violence and crime."

"Comprehensive combat is not only the fastest growing sport in the world, but also one of the most challenging sports. It requires dedication training, more physical fitness and more physical and mental integrity. And the most outstanding embodiment of comprehensive combat is in the UFC octagonal cages. Autore believes that "this cooperation will not only enable Reebok to show its leadership position in the sports fitness brand again, but also help us get a wider range of customers - more than 35 million of boxing, kicking and fighting as a way of life trainers."

Lorenzo Fertitta, chairman and chief executive of UFC, also highly praised the long term cooperation. He said: "cooperation with Reebok is a milestone in the MMA movement. It can work together with a global brand with brilliant history in the field of training and fitness, and it can create long-term value for the athletes of UFC, and at the same time, it can better enhance the professionalism of events and sports." Lorenzo Every UFC athlete will benefit from Reebok's high quality clothing and equipment specially designed, developed and manufactured for MMA. Never before has a global sports shoes and clothing brand invested so much manpower and material resources to specializes in developing MMA related products.

Reebok /UFC products will be the first to launch the exclusive customized "match week equipment" and "combat night suit". At the same time, it will also have UFC fans equipment, and will launch UFC and its athletes related products, including the UFC middleweight champion Jonny Hendrix (Johny Hendricks) who has signed with Reebok, and the lightweight champion Anthony Hendricks (Pettis). In addition, the athletes of UFC will also jointly develop new game training products with Reebok.

In addition, Anthony once made a campaign running shoe for Reebok. It can be said that this has laid the foundation for long-term cooperation between the two sides. A year ago, UFC announced the idea of developing uniform dress for its competitors, which would make the whole alliance and market operation more standardized. Finally, the successful signing of Reebok is the starting point for the implementation of the plan.