The New Situation Of Moderate Growth In Convention And Exhibition Industry Under The New Normal Situation

Chizhou, located in southern Anhui, has been widely concerned by the exhibition industry for its annual hosting of the 2014 China Convention and Exhibition Industry Annual Symposium and the Chizhou Convention and Exhibition Economy Forum (hereinafter referred to as the China Convention and Exhibition Industry Annual Conference). The Mount Jiuhua airport located in that area is also known by more and more people.

The annual exhibition of China's Convention and exhibition industry will be held in 2014. The theme of the year is "the new normal and the development of the whole industry chain." this signal releases the slowdown in the two digit growth of the exhibition industry for many years.

Yuan Zaiqing, President of the China Exhibition Economy Research Association, pointed out at the annual meeting of the China Convention and exhibition industry, as China's economy entered the new normal, the exhibition industry has bid farewell to the period of high speed and two digit growth, and there has been a new situation of moderate growth.

In the future, integrity will become a serious problem for mice enterprises.

According to Lv Jijian, some opinions on further promoting the reform and development of the exhibition industry, which were drafted by the Ministry of Commerce (hereinafter referred to as "opinions"), are currently being discussed with relevant government departments and are expected to be promulgated in the near future.

Lv Jijian said that the opinions put forward clear requirements for the guiding ideology, development goals, management system, operation mechanism, supporting policies and guarantee system of the exhibition industry in China. The introduction and implementation of the opinions will play a positive role in promoting the standardization, healthy and orderly development of the exhibition industry in China.

The "opinions" focus on the development objectives of the exhibition industry: in addition to straightening out the management system of the exhibition, establishing a unified management system and inter departmental linkage mechanism led by the Ministry of Commerce, strengthening the top-level design and macro guidance of the exhibition industry, we will gradually decentralize and cancel the examination and approval authority of the exhibition, speed up the marketization process, and strengthen industry self-discipline.

At the same time, we will strengthen the cultivation of the main body of the exhibition market, encourage the participation of multi ownership enterprises, improve the service system of exhibition industry chain, and enhance the service level and international competitiveness of our exhibition industry.

In addition, we should strengthen policy guidance and policy support, introduce policies for the development of MICE industry, improve fiscal and taxation policies, and study and formulate fiscal incentives and policies to promote the development of MICE industry.

It is emphasized that once the enterprises applying for subsidy funds find fraud, they will permanently cancel their subsidy qualifications.

All along, convention and exhibition project brand building is always a new topic of convention and exhibition industry.

In the new normal, how to carry out brand building is also one of the hot issues of the exhibition industry.

But it is undeniable that the exhibition brand building is a long-term development strategy.

According to Zhao Weiping, general manager of Frankfurt Exhibition (Shanghai) Co., Ltd. Beijing Office (hereinafter referred to as Frankfurt), recently, the auto parts exhibition held in Shanghai is the tenth session this year, which is next to the German mother's exhibition, and is the second largest auto parts exhibition in the world.

Zhao Ping Chen Chen, exhibition brand building, is to provide support for exhibitors under the premise of industry support.

According to its introduction, on the opening day of a auto show, a company found the organizing committee to present the conditions for exhibitors, because it wanted to know what the organizers of the exhibition had to do for exhibitors.

To put it simply, if the buyers at the exhibition site are of high quality, it is necessary to participate in the exhibition, otherwise they will leave immediately.

Since then, the company has been exhibiting every year and has achieved unexpected development.

A participant who declined to be named said that it seemed a bit complicated to use the professional words to explain the brand building of the exhibition. Perhaps it was easier to explain with the golden rule: how would you like the exhibitors to treat you (the organizer), and how you would like to go to the exhibitors.

This person believes that integrity is essential in the process of exhibition brand building.

That is to say, any promise in the early stage of the exhibition must be fulfilled, which is even more important under the new normal economic growth.

"Upgrading the level of value-added services needs to break the original mode, which is a" pain "change for some venues providers.

Xu Feng, deputy general manager of the National Conference Center, believes that as a venue, it can cooperate with the third parties to provide more professional value-added services to customers.

Xu Feng said that value added service is a big concept and needs to be started from a small place.

For example, young people like to buy a cup of coffee conveniently in the parking lot or related area in the exhibition hall.

In addition, according to the change of the eyesight of the eyes, the venues can invite professional companies to make signs for the eyesight and so on, all of which belong to the category of value service.

Relative to providing new services to customers, the venue has long been faced with the following problems: the exhibition project goes to the public security, fire protection, industry and Commerce institutions and other related institutions before they enter the exhibition hall, and the process is often "not smooth".

In view of this phenomenon, Jiang Huai, chief executive officer of Guangdong Modern Exhibition Management Co., Ltd., said that before the opening of the government led exhibition, relevant local institutions should give some special policies, hoping that this situation can be normalized and normalized.

His initiative was recognized and responded by the participants.

Yu Xiaosong, special adviser to China Council for promotion of trade, pointed out that the new Convention and exhibition environment calls for accelerated pace of reform in China's Convention and exhibition industry, and that government demand is decreasing. The government should set a correct position for providing more public services to the exhibition industry.

Yu Xiaosong stressed that governments should be more open and free from the fragmentation and restriction of the regional administrative field and support the development of the exhibition industry.