Culture Promotes Brand Upgrading, Innovation Drives Endogenous Growth

2014 the first China (Qilu) International Fashion Week is about to open.

December 18th, the 2014 China (Qi Lu)

That is to say, the grand opening of the landmark Art Museum in Ji'nan, Shandong, has launched a series of colorful activities focusing on the theme of "fashionable Shandong Shandong charm spring city", focusing on the pformation and upgrading of the Shandong garment industry under the new normal, becoming a new comprehensive fashion event with a new concept and comprehensive upgrading.

The four day (December 18th to December 21st) of this fashion week is supported by China Federation of textile industry, China Apparel Association, China Fashion Designers Association,

The circulation branch, the Shandong Textile Industry Association, Shandong garment industry association, Beijing Sheng Shijia International Cultural Development Co., Ltd., Shandong Art Museum, Ji'nan Shimao International Plaza special co operation.

Fashion Shandong, glamour spring city, 2014 the first China (Qilu) International Fashion Week station opened the curtain on the Shandong art museum with heavy aesthetic characteristics and strong modern cultural value, and assembled excellent clothing brands and designers in the province. It displayed the important position of Shandong in the industrial cluster of China's clothing industry through the activities of fashion publishing with stars gathering, the summit forum with heroes and the awards ceremony of benchmarking enterprises.

New business cards create fashion Qilu

As a major clothing Province in China, Shandong garment industry has accumulated strong industrial foundation and advanced manufacturing capabilities, and has established a strong comprehensive competitive advantage with unique conditions for hosting fashion week.

Landing in Ji'nan this fashion week can not only create the city card of "fashion Shandong charm city", but also become an important part of realizing the brand strategy, mining endogenous driving force, promoting scientific and technological innovation and realizing value reengineering in garment enterprises in the province.

"2014 the first China (Qilu) International Fashion Week" will bring new impetus to the pformation and upgrading of Shandong's garment industry, integrate the high-quality resources of the whole province and the international fashion industry, promote Shandong's clothing technology innovation, enhance the value of the clothing brand in the province, and enhance the radiation influence of the provincial capital's economic circle Ji'nan area on the surrounding urban agglomeration economy.

At the same time, the Qilu fashion circle should be built to change the traditional Hippo impression of Shandong's clothing industry and create a new image of Shandong fashion cheetah.

At the opening ceremony, Shandong Ruyi group's brand "Royal Ruyi" started its debut in Paris, France. It displayed the oriental aesthetics and culture vividly, showing the charming charm after the cultural penetration.

Qi Yuan Chen Yanqin and d'NIM Chen Wen will also be released.

Over the same period, the special exhibition hall of Ji'nan Shimao International Plaza, kelydom, Ai Musu, soma time, know things, Qiingdao University Textile Institute, Yiyi, CIMALP heimart, Yihua Zheng Hong and so on will also be released in costumes, to show cutting-edge creative works, to explain the concept of fashion creativity.

Tree benchmarking to promote industrial development

After more than thirty years of development,

Industry has become one of the most important apparel industry clusters in China. Both in terms of industrial level and strength, it has been in the leading position in the country.

Under the background of new normal economic development, Shandong clothing brand has made positive explorations and extraordinary practice in mining endogenous driving force, changing the way of growth and innovating business mode, providing a unique model for the pformation and upgrading of China's garment industry.

Under the background of new normal economic development, China's clothing industry is still exploring the integration and intelligent upgrading of resources. Under the steady appearance, the great potential and market structure will soon be released. The process of textile and garment industry can be reinvent through the innovation and Realization of value.

2014 the first China (Qilu) international fashion week launched the "Shandong clothing awards", which aims to encourage outstanding clothing brand enterprises in the province. Through the role of avant-garde teacher, from the Internet, information and internationalization three dimensions, Shandong garment industry upgrading path and direction.

The establishment of Shandong fashion Internet mode innovation award, Shandong clothing integration of two innovation awards, Shandong international integration Award for clothing.

Let's wait and see who won the three awards.

Promoting integration and deepening international exchanges

In recent years, the recovery of the world economy is generally slow and tortuous, and the development situation is intricate. However, the economic relevance of various countries has been greatly enhanced, and economic globalization is still an important trend of development.

It is an inevitable trend for the global fashion industry to integrate each country's industries, combine their respective resources advantages, deepen mutual integration, grasp common opportunities and shoulder common responsibilities.

As a major clothing Province in China, Shandong has carried out fruitful cooperation with Japan, South Korea, Italy, France and other international fashion centers, covering every aspect of fashion. From brand, design, creativity, technology, talent, training, capital and management, we can see a successful example of cooperation.

On the occasion of the first China (Qilu) International Fashion Week held in 2014, the Shandong garment industry association, the French ESMOD High Fashion Institute, the Italy Fashion Association and the Korean fashion designers Federation jointly launched the "international talent exchange program" cooperation project, and decided to rely on the resources and advantages of the four sides to achieve strategic cooperation on four aspects of resource sharing, interaction and interaction, complementary advantages and demonstration.

Further promote the fashion industry cooperation between China and Italy, France and Korea.

Discussion on upgrading and building a brand think tank

Standing at the juncture of the era, how to plan the clothing industry in Shandong and how to develop the brand urgently need the wisdom of both inside and outside the industry.

In December 19th, the first China (Qilu) International Fashion Forum and the 2014 annual meeting of Shandong garment industry association will be held in Ji'nan Sofitel Jinan Silver Plaza Hotel in December 19th to explore the "upgrading of the clothing brand in Shandong under the new normal".

As a local clothing brand growing in the Qilu land, how can we leveraging the deep Confucian cultural soil to present and convey the unique value of Shandong's clothing brand and realize the release of brand energy? How can we achieve the leap from "manufacturing products" to "making brands", from "combined manufacturing" to "quality manufacturing"? How can we upgrade and pform the industry in the era of full channel under the new online and offline marketing mode? How can we integrate and integrate with international resources in the new normal environment and bring in and go out?

This forum has gathered experts and scholars from the fields of culture, brand, business and design to share their thoughts and explorations on the pformation of clothing brand in different fields from different fields. It will provide practical solutions to the development of Shandong's clothing brands in the pformation period, and will give a profound inspiration from the development of brand, design and consumption to help the pformation and upgrading of Shandong's clothing brands at this stage.

Grounding gas leads fashion consumption

It is reported that the biggest highlight of this fashion week is the "fashion Shandong dream weaving spring city" exhibition, which is fully open to consumers.

In the middle of the hemispherical exhibition hall, the spinning wheel, which represents the traditional handicraft, brings us to the ancient time of the "crown belt and clothing world".

The 10 sub exhibition areas are mutually matched and star shaped, creating a comprehensive exhibition with history, story, continuity and innovation.

The exhibition brings together representative garment enterprises in Shandong, Ruyi, Lu Tai, Yi Fa, Hongling, Han Douyi house, Da Yan Fang, Lu Jin, Tian Yan, Ye Li Ya, Shu Lang, Qi Yuan.

It not only inherits the traditional craft with the quintessence of Qilu culture, but also has the new manufacturing technology that shows Shandong's scientific and technological strength and industrial scale in the new era, and is more popular with consumers in the Internet age.

In order to increase interaction with audiences and interesting content, the exhibition hall has also set up 3D scene volume, virtual try on, live spinning, Lu Jin and other characteristics, coexisting modern and traditional history, and converge with history.

The exhibition has not only realized the role of fashion driven consumption, but also driven the market from bottom to top.

Moreover, it has led consumers to rebuild their senses and awareness of fashion, deepen the sense of cultural belonging and identity of the audience in the province, and become a new fashion of the new concept launched in the new era.