Russia's Consumption Has Sharply Reduced, And Exports Of Italian Footwear Industry Have Been Hit Hard.

The footwear industry in Italy has recently written to the EU's chief foreign policy representative. The letter said that due to the deterioration of relations between the EU and Russia, Italy footwear exports to Russia cut 1/5, hoping that the EU will consider the economic impact before implementing any new sanctions.

Russia and Russia have also imposed a number of economic sanctions against Russia because of the Russian Ukraine issue, and Russia has also imposed some import prohibitions against the EU, especially for food imports.

Although the two sides did not mention the sanctions specifically mentioned in the shoe, but Italy footwear exports to Russia is still under attack. Because Russian consumers have to lose money in the face of the devaluation of their currencies, they have less interest in expensive imports.

　　 Italy Footwear Association Members include well-known luxury brands Ferragamo and Tod 's. Chairman Cleto Sagripanti said the association supports the EU's political stance, but hopes that the EU should not ignore the impact of this crisis on European enterprises.

Italy currently has 6000 shoe companies, employing 80 thousand people. Usually, small shoe companies are mainly distributed in areas with less employment resources.

In 2013, Russia ranked fifth in the footwear industry in Italy. export market Only after France, Germany, the United States and Switzerland. But in fact, these countries are also Italy shoes exports. Russia The transit point.

In the first half of this year, the number of Italy shoes exported to Russia fell by 17.5%, and the total value dropped by 21.4%. It is reported that in 2013, the total value of Italy shoes exported to Russia amounted to about 800 million US dollars.

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As the "wind vane" of China's imports and exports, the 116th Canton Fair ended last month brings the unpleasant message to the leather workers: after the 115th Canton Fair in the early part of the year, buyers and business turnover again appeared "double down". The traditional markets such as the European Union, the United States and Japan were weak, and the demand for emerging markets such as BRICs and the Middle East was weak, ranging from 4% to 9%. The short and small orders were even more prominent, especially in the emerging markets, where small and medium-sized customers signed tens of thousands of dollars, and some buyers cut the order into monthly settlement.

In recent years, with the European debt crisis continuing and trade friction continuing, foreigners are not willing to spend money. The newly issued PMI index of new export orders indicates a slowdown in China's export growth. In this global economic situation, Shiling leather leather industry is inevitably adversely affected. In China, with the gradual slowdown of China's economy, the shortage of money in small and medium-sized enterprises is difficult to alleviate at the moment, and domestic demand is generally weak. The growth of various cost costs is also eroding the already small profits. Many Shiling employers feel that this year's market is much worse than before. In the winter of 2014, people felt unprecedented chill.

Not long ago, when the Guangzhou Daily reporters visited the leather industry, more than 90% of the merchants felt the grim environment and complained. "Business is harder than usual this year, and now it is maintained." When the market is thin, merchants want to transform, there are too many ideas, actions can not land, and where to go after the transformation, but the pace of transformation and upgrading can not keep pace with the development of the situation.