Brand Story Of SIMULATION Luminous Shoes

SIMULATION Luminous shoes Luminous shoe has been loved by people of all walks of fashion since its birth. It can be used as a combination of personality and personality. Lovers shoes 。 What kind of brand story does SIMULATION luminous shoes have? Let's take a look at the brand story of SIMULATION luminous shoes.

SIMULATION luminescent Shoes / luminous shoes are jointly designed by Chinese designers in case of Fang Fang and another Chinese designer SAMUEL YANG, Saint Martin Institute of art and design. The unique retro luminescent style is universal. Xiamen girl, in case of Founder becoming a new force in the fashion industry, at the 2010 fashion show of the CEntral Saint Martins College of Art and Design in the UK, the 25 year old woman won the first prize of the graduation show with her design of women's dress "industrial revolution and fashion" and became the first Chinese student to be awarded the honor. It was also this graduation show that was seen by Lady Gaga as a concert costume for its Asian tour Korean station. In the event of the 2013 spring and summer new work by Shang Wenjie, a Chinese singer, it has been widely discussed in the recent debut of the first Chinese pop music duel TV program "I am a singer".

In the 2013/14 autumn winter London Fashion Week, Waxman, who graduated from less than a year after the master's degree, stood out from many designers from all over the world and won the 2013-14 autumn winter "Vauxhall Fashion Scout" s Merit Award. With this award, she won a sponsorship fee of up to 25000 pounds in fashion week, including the 3 season T show and the exhibitions in London and Paris fashion week. Martyn Roberts, director of Waxman fashion frontline, gave high praise to Fang Fang's design: "if she is in the forefront of London Fashion innovators, her modern design has caught the eye of many fashion buyers."

Before Saint Martin accepted the system of fashion education, the professional discipline of "in the case of clothing design and Engineering" was more biased towards management. From marketing to knowledge of the supply chain, although she has some knowledge of the industry, she has always been the "outsider" of the design. When she was working as an assistant to a designer, she realized that she had always had a liking for design. Fortunately, in the environment of central Saint Martin, people did not ask her to have very strong painting skills. In their view, as a designer, they need to know how to communicate and communicate. If you can't draw, you can find other ways to tell others your concepts and how to achieve them.

As a top ranked school in the world Women's wear In case of master's degree, in case of design, there is an unquestionable professionalism. During her postgraduate years, her tutor Louise Wilson (Louise Wilson) was like a lighthouse on her way to design. When graduating from college, her excellent graduation design gave her the full scholarship to pursue her master's degree. However, the harsh Louise never overlooked her. At first, this made her feel a little lost. After a chat, she realized that there was a trust and hope from her tutor behind the harsh criticism. The London Fashion Week's fashion godmother has too many gifted students, and from Alexander McCune (Alexander McQueen) to Christopher Kane (Christopher Kane) is the first step in her designer's eye.

In May 20, 2014, SIMULATION luminous shoes / luminous shoes were officially sold to the second generation of "SIMULATION luminous shoes" on the Chinese designer integrated platform website D2C, and the second generation "luminous shoes" supported the hidden USB interface charging. Once charging for three hours, it guaranteed 10-12 years of life, lasting more dazzling, and priced at about 3800 yuan.