The First Day Of The Seventh Shoe Culture Festival Signed The Sale And Purchase Of 6 Billion 180 Million Women'S Shoes.

Entering the pformation and upgrading period, the footwear industry in Huidong continues to exert strength.

28, China Huidong

At the opening of the Huidong International Exhibition Center, 118 shoe manufacturers exhibited more than 6000 fashionable women's shoes.

On the opening day, 12 projects were signed and signed, with a total value of 8 billion 830 million yuan.

Wang Shicheng, vice chairman of the China Light Industry Federation, Xu Xiangnan, director general of vocational skills appraisal and training management of the national light industry specialty, Li Yuzhong, deputy director general of China Leather Association, Guan Weiping, deputy director of Guangdong SME Bureau, Huizhou leader Chen Yiwei, Mai Jiao Meng, Liu Yaohui, Chen Xunting, etc., as well as more than 600 people responsible for industry associations, buyers at home and abroad, footwear industry representatives attended the opening ceremony.

Chen Yiwei, director of the municipal Party committee and the Standing Committee of the Municipal People's Congress, announced the opening of the seventh Huidong Shoes Culture Festival.

118 shoe companies exhibiting

The shoe culture festival will last for 3 days (December 28th - 30), with 200 standard booths. 118 shoe manufacturers will participate in the exhibition.

During the more than 6000 styles, there will be a series of activities such as fashion women's shoes new material and new equipment exhibition, international fashion women's fashion trends and research and development design fair, online shopping mall exhibition, large-scale model show, micro electric business win O2O fortune forum, footwear industry quality development forum and so on.

The event was not only visited by domestic businessmen, but also attracted a large number of customers from Europe, Asia and America.

On the day of the opening ceremony, 12 projects were signed in Huidong County, with a total sum of 8 billion 830 million yuan.

Among them, 4 contracts were signed for investment projects, and the total contract amount was 2 billion 650 million yuan, including many eco-tourism projects. 8 of the purchase and sale of fashionable women's shoes products were signed, and the total contract amount was 6 billion 180 million yuan, for example, the Huidong Yao Feng footwear industry and Guangzhou's annual shoe industry signed 1 billion 100 million yuan product purchase and sale contracts.

In addition, this shoe culture festival will also hold a strategic cooperation agreement signed by Guangzhou international sourcing center and Huidong shoe leather industry association to build Huidong international shoe hall in Guangzhou Pazhou.

Emphasis should be placed on manufacturing incubation and online and offline integration.

Wang Shicheng said at the opening ceremony that the downward pressure on the industry is higher and higher than expected, the difficulty coefficient of export is increasing, the endogenous driving force of enterprises is insufficient, and the motivation of entrepreneurs' innovation is insufficient.

Enterprises should actively seek the practice mode of pformation and upgrading, highlight the effective combination of personnel level training and industry university research, realize scientific and technological innovation, pay attention to the opportunity of personalized customization and industrial chain value, realize brand innovation, pay attention to the integration of manufacturing incubation and online and offline, and realize the innovation of marketing mode.

Vice mayor Huang Shuzheng expressed the hope that the Huidong county Party committee and county government will continue to steadily enhance the professional brand of the "Chinese women's shoes production base", support and support the development of small and medium-sized enterprises and private enterprises, and strive to help enterprises solve the problems of financing difficulties, recruitment difficulties and difficult market development, and actively promote enterprise technological innovation, technological innovation and marketing innovation, and guide enterprises to establish their own brands, and strive to build Huidong footwear industry into an industrial cluster with larger scale, stronger strength, more branding, more distinctive features and better social effects.

More than 4000 Huidong shoe companies have used e-commerce marketing.

The shoe industry in Huidong has entered the "throes of pformation", and e-commerce is considered to be one of the opportunities to overtake corners.

At present, more than 4000 shoe manufacturers in Huidong have adopted e-commerce marketing. The exhibition of fashionable women's shoes online shopping mall attracted many people.

"Compared with the first half of the wait-and-see state, the second half of this year, many Huidong shoe enterprises boss began to test the water electricity supplier."

As a comprehensive e-commerce service company providing training, design and technology development, Gao Jie, general manager of Guangdong Aladdin Network Technology Service Co., told the Nanfang Daily reporter that the development of Huidong's electric business was slower than that of the other two or three tier cities, which was two or three years late.

At present, the company has already solved e-commerce services for more than 100 shoe enterprises, providing micro platform services for 200 enterprises in Huizhou.

"We have been selling shoes for more than 3 months with a monthly sales of about 600 thousand yuan."

Huizhou City Jilong osley shoe factory has just tried the water electricity supplier, the company responsible person Chen Yusheng said, "has invested part of the funds to do electricity supplier, but at present it is very difficult to compete with professional Taobao manufacturers.

"Number" says Huidong shoe industry

At present, the footwear industry in Huidong has developed to more than 6000, and has cultivated "fragrant love", "Luo Man Qi" and "Dan Li Xi".

It has formed a group of famous brand names of a certain scale.

In 2013, 900 million pairs of shoes were produced, the output value was 28 billion yuan, accounting for 45% of the total industrial output value of the county, 260 thousand of the employees in the footwear industry, 55% of the non-agricultural employees in the county, 672 got the general taxpayer qualification, 349 got the right of self import and export operation, more than 4000 adopted e-commerce marketing, established 132 export production bases, set up 1 national quality certification testing institutions for shoes and 1 provincial shoes product quality supervision and inspection stations, and the passing rate of shoes products increased from 132 to 132.