Shimen Women's Shoes Develop With Local Advantages

Shimen women's shoes have been developed for more than thirty years. At present, more than 680 shoe enterprises gather in Shimen. This year, the output of women's shoes in Shimen will exceed 60 million pairs, and the output value will exceed 8 billion yuan. The number of women's leather shoes will account for 35% of Zhejiang's total and 20% of the whole country.

At present, Shimen is the main Tongxiang. Women's Shoes Manufacturing industry ranked fourth in Wenzhou, Chengdu and Guangzhou, and increased by more than 20% per year. Especially in this year's weak market environment, the footwear industry in Shimen has grown at a rate of 70%.

　　 Shimen The development model of leather shoes with its large scale and superiority has become an important industry that enriches the people in Tongxiang's private economy. In September of this year, Shimen was also China Light Industry Association The Leather Association of China has awarded the title of "the famous town of Chinese women shoes".

In order to better serve local enterprises, a footwear trading platform, which is controlled by Shimen town government, integrates R & D, trading, e-commerce, logistics and warehousing, has been officially launched in Shimen Bay footwear city.

Have to say, under the line, Shimen women's shoes are constantly improving production and sales mode.

However, squeezed by the economic environment, the survival space of traditional industries is becoming increasingly narrow. It is imperative to take the road of e-commerce. Shen Kunlin, the old secretary general of Shimen Footwear Association, is almost witnessing the ups and downs of Shimen footwear industry, and is familiar with the operation of local shoe companies.

Referring to e-commerce, Lao Shen has been thinking about it for a long time: "although no specific statistics have been made, many enterprises are operating through different platforms. A good year has a sales revenue of 15. 6 million, and it can be put into the whole industry."

During the visit, reporters strongly felt that shoe companies were eager to integrate into the platform. However, many traditional shoe companies expressed their longing for the deep-rooted traditional marketing mode, unfamiliar with the new environment, and the particularity of footwear.

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Although the "net" of women's shoes in Shimen only stays in the stage of trial and adaptation, it is necessary to build the women's shoes industry into a pillar industry in Shimen.

Faced with the dilemma, how to change the thinking and find a solution to traditional shoe enterprises has become an important issue before them, which is also the focus of the government's attention.

Shimen, deputy mayor of Lvliang, said that the Shimen town government will adopt a series of measures to integrate traditional women's shoes into the electronic business platform as soon as possible, so as to realize the O2O mode of online and offline linkage.

For example, the shoe industry city of Shimen Bay, which will be built immediately, will open up a specialized e-commerce service platform, which will provide a one-stop service for business enterprises to integrate procurement, warehousing, distribution, customer service, recruitment, training and financing to solve the contradiction between convenient online transactions and complicated offline businesses, so as to promote the circulation of product economy and shorten the space of the upper and lower industrial chain.

In view of the shortage of talents encountered in the development of shoe enterprises, the government will also attract special talents to retain talents through special support policies. At the same time, the government will focus on promoting the creation of regional brand of Shimen women's leather shoes, and work together to improve the influence of online and offline shoes.