Hebei Vigorously Promotes Pformation And Upgrading Of Exhibition Industry

Since the beginning of this year, focusing on the development goals of standardization, specialization, branding, marketization and internationalization of the exhibition industry in Hebei Province, the provincial Trade Promotion Committee has been grasping the historical opportunities for the coordinated development of Beijing, Tianjin and Hebei, and promoted the pformation and upgrading of the exhibition industry.

We should pay attention to guiding services, strengthen top-level design, and promote the standardization of exhibition industry development.

To promote sustained, healthy and orderly development of the Convention and exhibition industry in Shijiazhuang, the provincial council for trade promotion has strengthened the top-level design and scientifically formulated the exhibition industry development plan, and proposed that the core of the industry should be built in Shijiazhuang, with Langfang, Cangzhou, Handan and Qinhuangdao as the poles of growth.

Chengde, Baoding, Hengshui, Xingtai and some counties economically developed counties (cities) as the growth point of the "one core, five pole, multi point" Convention and exhibition industry new pattern, for the province's exhibition industry development direction.

At the same time, in order to ensure the real landing of the planning blueprint, the provincial Commission for Trade Promotion (CCPIT) has established a system for standardizing the development of MICE industry, and gradually improved relevant supporting policies. From the perspective of funds, policies and service management, the provincial conference and exhibition industry has been strongly supported by the development of the exhibition industry, and has promoted the standardization process of the exhibition industry.

Consolidating infrastructure, improving development environment, and promoting the development of MICE industry

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The modern professional exhibition venues with first-class hardware facilities and complete facilities are the basis and prerequisite for the development of MICE industry.

According to incomplete statistics, as of the first half of this year, 11 provinces and municipalities in the province have 28 places to hold exhibitions, with a total construction area of 555 thousand and 600 square meters.

Among them, there are 11 professional exhibition venues, which can be used for indoor exhibition area of 204 thousand and 700 square meters and the meeting area is 90 thousand and 800 square meters. With the continuous progress of Shijiazhuang old railway station pformation and Tangshan new pavilion construction, the exhibition venues in the province will be greatly improved in quantity and quality.

While doing well in the construction of hardware facilities, the provincial council for trade promotion also adheres to the "soft and hard maintenance" and attaches importance to supporting software facilities, especially the training of exhibition professionals.

Positioning according to local conditions, creating

To promote the brand development of MICE industry.

The development of local convention and exhibition brands has a far-reaching impact on promoting the exhibition industry and even prosperity related industries in the whole province.

Judging from the current situation of the exhibition industry in the province, there are two main characteristics: first, the brand of major convention and exhibition activities.

The brand exhibition and festival activities such as Hebei medical device exhibition, Tangshan China Ceramic Exhibition, China Anping silk screen Expo have gradually increased their influence, and their economic and social benefits have improved significantly.

The two is the strong momentum of the new exhibition.

The Convention and exhibition held in the past one or two years, such as the Northern Network merchants fair, the China Handan (Yongnian) fastener and equipment exhibition, and the Langfang energy saving and emission reduction technology exhibition, which are based on the regional characteristic industrial advantages and emerging formats, have achieved good economic and social benefits, showing great potential for cultivation.

The carrier of innovative thinking should focus on enterprise participation and promote the marketization of exhibition industry.

While adhering to the government's guiding services, the provincial council of trade promotion will take market as its guide, and constantly explore new modes of cooperation between the enterprises and the government in the marketization development of the exhibition industry, and give full play to the driving role of professional strength in the operation of the exhibition.

On the one hand, we should change the role of the government and pform it from the government to the government to lead the stage and the enterprises to sing the opera independently, so as to further promote the integration of exhibition resources and form a market-oriented system of specialized division and cooperation.

On the other hand, we should improve the management structure and system of the exhibition industry, and lay stress on supervision and management, maintain the order of the market economy, and realize the efficient and orderly operation of the MICE industry.

Leveraging the Beijing Tianjin platform and initiatively leading the outreach to promote the internationalization of the exhibition industry.

The provincial Commission for Trade Promotion (CCPIT), taking the establishment of the Beijing Tianjin Hebei Convention and Exhibition cooperation mechanism as the starting point, took the initiative to work with Beijing and Tianjin to work together to create an exhibition platform with domestic and international influence.

On the one hand, we should do well in the exhibition resources of Beijing and Tianjin.

Efforts will be made to introduce Hebei and Tianjin brand exhibition in line with the economic development of our province and meet the needs of exhibitors, and to attract the powerful exhibition enterprises in Beijing and Tianjin to enter Hebei, and to guide local exhibition leading enterprises to strengthen their docking with the exhibition companies in Beijing and Tianjin.

On the other hand, we will guide local exhibitions to take advantage of the Beijing Tianjin platform.

The conditional exhibition will be moved to Beijing and Tianjin, and Hebei's enterprises will be promoted to the whole country with the advantages of location and hardware.

In addition, the provincial council for trade promotion has also taken the initiative to promote the internationalization of the exhibition industry.

In the first half of this year, the completion of overseas exhibition projects increased by 25% compared with the same period last year. Through organizing the enterprises in the provinces to participate in the China (Qinghai) halal food exhibition, the Western China International equipment manufacturing industry fair, the Yiwu small commodities exhibition and other activities, the Hebei enterprises and products were publicized, and the trade pactions were facilitated, and the exchanges and cooperation between industries were promoted.