Brazil'S Consumption Is Weak At The End Of The Year, And China'S Electricity Supplier Is The Biggest Winner.

Affected by such factors as economic slowdown, high inflation, difficulties in credit and the depreciation of Real,

This year's "Christmas season" consumption has declined for the first time in 11 years, but the sales of e-commerce, led by China's Alibaba, "Ali fast sell", has increased rapidly, reaching an increase of 25%.

Brazil credit rating agency Serasa Experian recently announced that compared with the same period last year, the sales volume of the national retail industry in Brazil during the "Golden Week" (from December 18th to 24th) period in the past year has shrunk by 1.7%, the first decline since 2003.

Low economic growth, high inflation and high household debt made Brazil's consumer confidence index at its lowest level since the 2008 financial crisis in 2014.

Brazil's economic growth is weak this year, the first two quarters of the technical recession, while high inflation, once exceeded the upper limit of government management goals, the government had to raise interest rates several times to a high of 11.75%.

In addition, the average debt rate of households in Brazil has reached half of annual household income, up from 1/3 in 2008, making Brazil consumers more cautious in lending and more sensitive to interest rates.

At the same time, Brazil online shopping has seen a substantial increase, and China's electricity supplier has suddenly become a big winner in the end of the year.

Brazil Retailers Association (ALSHOP) data show that this year's holiday shopping season online retail market sales as high as 3 billion 850 million Brazil real (about 1 billion 450 million U.S. dollars), compared with the same period last year, an increase of 25%.

Brazil Retailers Association said that from November 15th to December 24th this year, Brazil market.

The total number of orders is 10 million 300 thousand.

Among the many Brazil electricity providers, Chinese electricity providers

Its "Ali fast sell" has become the biggest winner. As early as the third quarter of this year, the "Ali speed sell" order amount reached 11 million, far exceeding second of Brazil's old electricity supplier group B2W 7 million 200 thousand, which has become the largest online shopping platform in the country.

Carlos, a Brazil consumer, told reporters that Alipay and "Ali fast sell" made it easy to click on several mouse computers on the consumer computers in Brazil, or to buy cheap and beautiful Christmas products from China on the click of smart phones, which is favored by many Brazil consumers.