Wenling Shoe Industry Borrows "Net" To Find A Way, More Than 100 Shoe Companies Set Foot In The Electricity Supplier.

Jin Hongqing is exceptionally busy this year, especially after the fire in Dadong shoe factory.

As Secretary General of Wenling shoe leather industry association, he has to travel between departments to learn about the latest footwear industry. policy And dynamic; he wants to run between enterprises, understand the development difficulties of enterprises; he must shuttle between the media, to deal with media attention on the footwear industry in Wenling.

It can be said that the development and vicissitude of the shoe industry in Wenling is well known.

At the moment, it's the Internet age.

How can Wenling's shoes industry offset the negative effects brought by the Internet and transform it into a driving force?

Wenling's shoe makers are thinking, and Jin Hongqing is thinking.

　　 Industry card

Footwear industry in Wenling

Since the 70s of last century, after nearly forty years of development, the footwear industry in Wenling has formed an industrial development pattern characterized by private enterprises as the main body, socialized cooperation and specialized division of labor, and has become one of the pillar industries in Wenling.

However, the footwear industry in Wenling has a large scale and a low degree of concentration, but its output is huge, but its efficiency is not ideal. Its competition is disordered, its sense of innovation is not strong, its industrial chain is short, its talent and technology strength is lacking, and its brand awareness is weak. These have seriously affected the development of Wenling footwear industry and the upgrading of its industrial level.

At the beginning of this year, a fire in Dadong shoe factory in Wenling was even more chaotic. Wenling shoe making Industry is worsening.

　　 Learn from the pain and change the past.

The footwear industry in Wenling is undergoing major reorganization.

By the end of May 2014, the number of shoe making enterprises in Wenling dropped from 1.1 to 6053, 45% and 105 thousand respectively. By the end of June, the total number of shoe industry in Wenling was 4351, down 48% from the same period last year.

　　 Present situation

The export market shrinks, and the losses of enterprises are not small.

In the past few years, the footwear industry in Wenling has innovated the production technology and materials, and the overall quality has been upgraded. In the past, Dongguan, Jinjiang and other underground single largest international trading companies quietly turned to Wenling.

"In those years, it was a good day for the footwear industry in Wenling. The company took orders in the first half of the year, and busy production in the second half of the year." Jin Hongqing said, at that time, the shoes produced by Wenling enterprises were exported and the manpower cost was low, so they could earn money.

However, the Middle East, Ukraine and other countries were in turmoil. In the first half of last year, Wenling footwear Exports began to slide. According to the data of Wenling customs office of China Customs, the total export volume of footwear in the past 1-6 months was 513 million US dollars, down 3.94% from the same period last year, accounting for 28.5% of Wenling's total exports. In January, Wenling's footwear exports amounted to US $1.19, the highest peak in the first half of the year, an increase of 4.99% over the same period last year, while the footwear industry in February dropped to 45 million US dollars, a decrease of 62.2% compared with the same period last year, down 41.2% from the same period last year. The recovery began in March, and the growth rate was positive, but the recovery process was slow.

Last year, it was undoubtedly the most painful year for the export enterprises in the Middle East and Ukraine. According to Shilin shoes industry, the company exported 50% of its products to Ukraine, with sales volume of 700 thousand pairs in the first half of last year, a decrease of 2/3 compared with the same period last year, plus a serious depreciation of Ukraine's currency. The price of shoes was raised by 30%, and profits still fell 20%. In the first half of the year, about 30000000 of Ukraine's currency was depreciated for a few days because of its too late conversion. The exchange rate only lost about 4000000 yuan RMB 1/3.

　　 The cost is high, and the "blade profit" phenomenon is prominent.

Jin Hongqing told reporters that he was concerned about a recent survey released by the Boston consulting company, which showed that the cheap Chinese "throne" has been "ousted". The actual production cost of China's manufacturing industry is close to the United States, and the main reason is the increasing labor cost.