The Market Of Home Textile Industry Tends To Be Orderly Under Policy Management.

In the past years, the strength of the home textile enterprises is very clear, that is, to show their vigor and vitality to the franchisees and agents, enhance the confidence of the channel merchants, and attract potential agency resources with their brand charisma.

Nowadays, China's home textile industry has been implemented more than half in 12th Five-Year, and the "13th Five-Year" plan is coming soon. Under the background of the "new normal" major strategic background, China's home textile economy has shown new changes, new features, new scenes and new pictures. Various changes show that the development of home textile economy is entering a new stage, and a new normal trend has emerged.

We must have a deep understanding of the new normal and actively adapt to the new normal so as to stand on the new historical position and promote the sustained and healthy development of China's home textile economy.

The "new normal" has set a sense of common sense for the helm of home textile enterprises, but it is by no means requiring the home textile economy to be ordinary and mediocre.

Under the "new normal", China's home textile economy should gradually realize the pformation of development mode and gradually move towards a new pattern of more balanced economic structure, more friendly environment, more inclusive income distribution, more creative mode of growth, and more competitive international market.

As a result, pformation and innovation and pformation channels have become the first important thing for home textile enterprises to take the helm.

Li Jianhua, President of China Textile Business Association, said that China has a large population, accelerated urbanization and gradual increase in household income. The home textile industry is a huge potential market.

From the perspective of sales profit space, the average sales gross profit margin of China's market is higher than that of developed countries, but these years, due to the aggravation of disorderly competition, the sales of enterprises have declined.

Enterprises need to have a sharp weapon to seek breakthroughs, such as products, channels, services, etc.

According to the relevant person in charge of the Organizing Committee of the Acupuncture Association, the ninety-seventh session of the Chinese Acupuncture Association will "channel change" as one of the themes of the exhibition, in order to further increase the intensity of "two line integration" so that the market can be deeply communicated and seamlessly butted down.

"The new exhibition will multichannel allocation of channel resources, exchange meetings and docking sessions to decipher industry dynamics and consumer demand, open up a window for brand matching with distributors, agents matching business and in-depth exchanges, and expand business channels for businesses and brands.

In addition, the exhibition will also gather all kinds of seminars and forums with industry support, such as the 2014 China home textile economic year award ceremony held by China Textile newspaper and clothing times society, so that exhibitors, distributors and guests can share the successful experience and get inspiration from the communication with wise people.

China's acupuncture industry has great contributions to energy absorption, brand promotion and market expansion.

"The needle will be a good industry," said the head of the concorge brand under the group's flag.

The main purpose of our participation is to expand our reputation in the same industry and attract more agents.

The advantages of our exhibition are many varieties and complete colors. Whether it is fresh color matching with cartoon characters, or exquisite patterns with elegant hue, it shows the brand personality and ensures the quality.

We have met many customers who have not yet worked together, but we believe that we will win the market with high quality and beautiful fashion patterns. With the help of needle, sales will increase.

Li Guanghui, vice president of gold group, said that the golden needle group is an important exhibition every year. In the past, every gold medal has been able to make many new partners, and a considerable number of orders have been signed at the exhibition.

Bamboo brocade in Shandong

Wang Xiaofeng, executive vice president of science and Technology Co., believes that spring is the best time for manufacturers to issue new products and businesses to choose brands, and the home textile industry is also an industry which relies more on exhibitions. A successful participant may bring hundreds of dealers or tens of millions of orders to enterprises, or help regional enterprises to develop the national market and even the international market.

In this spring procurement season called "golden schedule", China's huge consumer market and consumption potential will bring huge business opportunities to exhibitors.

The middle needle will be regarded as an important window for expanding the spring and summer market by many home textile enterprises. If we can make good use of this position, it will be like putting the wings for brand marketing.

"China needle will be a window in the home textile industry. Through this window, the bamboo brocade has opened up a wide range of sales channels and steadily increased its market share. Now it has its exclusive place in the market of environmentally-friendly home textiles, and has established a long-term and good trade cooperation relationship with many countries such as the United States, Germany and so on. I hope we will meet more old friends and new friends at the new session.

"Take part in

It is an opportunity to demonstrate the strength of the brand, as well as a platform for strengthening exchanges and cooperation with major retailers and buyers. "

Shandong bamboo green home textile related responsible person said: "Bamboo Green Ya home textile has many years of market operation precipitation and mature brand operation experience and strong technical strength, still occupy the commanding height of Chinese textile industry.

At the exhibition, we will use the core value of brand communication concept, face to face communication with the audience, and publicize the brand value of the bamboo green home textile.

I believe it will attract the signing and cooperation of brands in all regions.

With the confidence of Korean Green Home Textile, which stands out in the middle and the needle industry in the three-dimensional process and the Korean style, Han Li's brand sales manager has told reporters: "the needle will be recognized as a grand event in the industry. There are many brands and lots of merchants. If we want to get rid of many brands, the highlight of our products must be enough.

Craft home textiles is a relatively missing part of the domestic textile market at present. There is hardly any strength brand that specializes in craft home textiles. This is the market space that Han green is optimistic about and devoted to developing, and it is indeed very promising through the inspection of China Merchants.

In recent years, e-commerce has been booming. All walks of life have been affected to varying degrees. The home textile industry is no exception. In the recent "double 11" online shopping carnival, home textile business is still shining brilliantly.

Although department stores, shopping centers, supermarkets and other physical stores have been the main channel for the sale of home textile products for many years, but with the change of sales format and the increasing cost of sales, the sales growth of home textiles in traditional channels has obviously slowed down.

The rapid development of e-commerce has brought a new outlet for the sale of home textile products, and its online sales momentum has soared.

From the recent sessions, it is obvious that the home textile industry and home textile exhibitions are facing the problem of channel Reengineering under the new situation.

Many of the respondents said that the development of online sales is the trend of the times, but online channels can not replace traditional channels, online and offline integration is the fundamental way out.