Explore The Rise Of New Fission Small Format In Retail Industry

The most representative form of small format is the convenience store that has been appearing in people's eyes in recent years. From the emergence of easy Carrefour, the giants have begun to seize the "opportunity".

Compared with chain convenience stores, the biggest feature of hypermarkets is the "big volume". Most of them occupy 1 to 20 thousand square meters. They live in the core area of the city. The rents are much higher than the ordinary community supermarkets. With the current rents rising, the way of profit-making and profit making has become increasingly difficult.

However, in recent years, the stores have become more and more shops, lack of characteristics and shopping experience, resulting in a large number of customers "shifting positions".

Nowadays, a lot of standardized products can be bought all over the Internet, and they are delivered to the door. So, no matter at weekends or holidays, few young people can see the shopping mall and take a long way to the big supermarkets. This is also a great impact on the offline stores, and the market share is obviously reduced.

There are also some people who are more accustomed to seeking convenience and speed. When they are off duty, they need to buy goods from the convenience store or community supermarket at the door.

In the lazy economy, once the "big and complete" is increasingly being replaced by the "small and refined".

With the change of consumer habits and consumer demand, consumer behavior has also changed. More and more consumers are becoming more "picky". The charm of one-stop shopping is gradually weakening.

In the face of "hard to smooth" consumers, the professionalism of small formats.

Differentiation and convenience are better suited to the needs of consumers.

Although the floor space is large, there are more than a few stores.

Chain stores do better than supermarkets.

For example, when the traditional supermarket operates 20 thousand single products, there are only two hundred or three hundred or less specific to a category, while the small format chain stores can achieve one thousand or two thousand kinds of single products.

For example, there are more than 2000 casual casual shops in Le big mouth under the supermarket of Le Cheng. There are more than a dozen casual stores in the shop, which are more than any other Taobao store. Not only do they make all kinds of products, they also make differences and characteristics, which are not comparable to those sold in supermarkets.

Some people say,

To a large extent, the difficult survival is forced by electric providers. In fact, the most essential reason is the changing consumer habits.

In the past, consumer shopping focused on one-stop shopping, and the general concern was commodity prices. Now consumers are paying more attention to personalized needs and shopping experience when facing many options.

To a certain extent, the development of small format is hitting the cross section of consumer demand, and more and more retail enterprises are also beginning to notice the importance of returning to the essence of retailing to cater for the personalized and characteristic needs of consumers.