Color Matching Skills Are Critical.

The so-called collocation refers to the combination of different colors in order to achieve the unity of the whole when the products are presented, so that the color with contrast or inconforming is unified in a basic tone to achieve the goal of harmony and consistency.

In color combinations, the following questions should be considered:

The same color or similar color combination will produce the impression of good quality and elegant style.

Complementary colours.

There will be obvious contrast. Therefore, it is often necessary to add other pitional colors, so that the contrast is relatively weakened and acceptable.

When combining similar colors, it will not be too dull to make changes, add a small amount of complementary color, but ensure that the overall sense is not damaged, so that the impression will tend to be strong.

Color combination should reflect the smooth pition of hue, lightness and chroma, and show certain rhythm and rhythm in stability.

In addition, store decoration must avoid using a variety of colors at the same time, especially the main color should not exceed three colors, so as to avoid chaos, destroy the dominant color effect, and avoid large area use of high chromatic color, so as not to cause customers to feel a sense of exclusion.

Stores

We should also consider the principles of "timely", "suitable products", "suitable places" and "right people".

The term "timely" refers to the season when color is suitable for the sale of goods. For example, when selling summer products, the sky blue can be used in the store to decorate the sea, the sky and highlight the cool feeling.

The so-called "good quality" refers to the store.

It should be coordinated with commodities and should not create a sense of disharmony.

The so-called "fitness place" refers to the color of the store should be consistent with the nature and style of the store, otherwise it will affect the image of the shop and make it lose its individuality.

The so-called "fit" refers to shops in the color planning, we must take full account of the target customers' preferences and sensitivity to color, so that customers can enter into a shop, can feel at first sight, so as to have a relaxed and happy shopping mood.

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The emotional function of hue

Different colors will make people feel different. Warm colors will produce passion, brightness, liveliness and so on. Cool colors will make people feel calm, tranquil, steady and passive.

In addition, in terms of color usage habits, some colors have a warm and cheerful atmosphere, while others are passive and indifferent.

These will be different due to different customs and habits, so we should also pay attention to and make use of them when formulating color schemes.

The emotional function of lightness

High brightness color is bright color, it will appear lively, light, bright characteristics, low brightness color is dark color, it makes a quiet, stable feeling, in color matching should be rationally used in accordance with the purpose of display.

The emotional function of purity

Purity is the saturation of color, and the difference of purity will cause different feelings of simplicity or ornate. Generally, low purity color will produce a sense of simplicity and elegance. Otherwise, it will feel gorgeous and warm.