The New Year'S Eve Is Closed. Retail Business Is A Holiday.

Recently, a Chinese famous retail enterprise Yintai business group's "Spring Festival holiday order" broke the industry's calm, and also raised the retail industry's discussion on whether the Spring Festival should have a holiday.

"The Spring Festival holiday arrangement will become a long-term system of the company, aiming to recharge employees' happiness."

Daniel Chan, CEO of Yintai business group, said at the meeting of the group that in the morning of new year's Eve and the first month of January 31st (January 1), intime business group closed for one and a half days, including Yintai department store.

The 37 stores and Yintai network.

The dining, entertainment and leisure shops in the shopping center depend on customer needs to decide whether to open or not.

This is the mainstream in China.

The first enterprise to close up on New Year's Eve.

A senior retail personage learned from the news of the new year's Eve holiday of Yintai business group that in addition to the planned economy era, the mainstream department stores in China had been closed for 365 days a year for decades.

The habitual thought of "opening doors to do business" has even affected overseas Chinese.

"In Europe, the local people's shopping malls, supermarkets and even grocery stores have nothing to do with ordinary companies. The shops that are closed to the shops every night and holidays are Chinese."

In fact, looking at the whole retail industry, Yintai is not the first person to eat crab.

Henan's leading retail leader came 3 days off in the Spring Festival in 2010.

In 2011 and 2012, fat east came from the new year thirty to the beginning of the month four holiday for 5 days.

This year, when the Yintai business group announced the news of the holiday in a high-profile manner, few people noticed that fat east's holiday arrangement this year is 6 days from the new year's Eve to the beginning of the month five.

In addition to the envy of the Chinese New Year holiday, the fat east started in April 2012, and all its stores formally implemented the system of "closing the shop every Tuesday".

Another regional retail leader, 2012 China chain 100 top seventy-ninth Shandong full Fuyuan business group responsible person also revealed that since last year, the chain stores had a half day holiday on New Year's Eve and a holiday on New Year's day.

Limited contribution to the Spring Festival Performance

The industry advocates a holiday for the retail enterprises during the Spring Festival. One important reason is that the sales of new year's Eve and the first two days of the new year are not as good as they imagined.

Guo Geping, President of the China Chain Store Association, suggested in 2011 that retail businesses should reunite holidays or shorten business hours on New Year's day.

Guo Geping disclosed that on New Year's day, more and more people choose other ways of entertainment other than shopping. The sales volume of retail enterprises is generally not high, only 2-3 of the sales peak. Some retail businesses have already appeared in the sales of new year's day, which is only a few days before the Spring Festival sales 1/4.

More importantly, many retail businesses took a few days before the eve of new year's Eve to delay sales and promote sales, which in a way overdrew the consumption of new year's Eve and new year's day.

This year, Wumart supermarket launched the "more crazy night" activity on -29 January 27th. When it was 21 -23, it sold 500 yuan to send 100 yuan; Tesco also extended business to 23 at night on 22 -29 this month, and the morning was also advanced to 7. Last year, Carrefour launched a "500 reduction 100" discount campaign on the three night of new year's Eve.

The contribution of new year's Eve and new year's Day sales is insufficient. On the other hand, the operating costs of enterprises are relatively high, for example, they need to pay 3 times the wages of employees.

As a result, these two days of profits have also shrunk a lot.

"Lost on holiday"

Whether from the perspective of employee benefits or sales performance, there are plenty of reasons for the retail enterprises' Spring Festival holidays.

This year another Yintai leading enterprise has appeared. It is expected that the Spring Festival holiday will be promoted in retail enterprises. However, according to a survey conducted by the Beijing business daily, the vast majority of retail businesses will maintain normal business on New Year's Eve and the first two days of the lunar new year.

After the Spring Festival holiday proposal was proposed by the China Chain Store Association, although many enterprises agreed, they also started preparations for the Spring Festival holiday. But during the Spring Festival, they told the Beijing Business Daily reporter that the pressure from all sides was too great and the enterprises had to give up.

"The most important thing is that the local government is considering the protection of people's livelihood. It is hoped that large retail enterprises will be able to operate normally during the Spring Festival."

Guo Geping said.

Almost none of the retail enterprises that are on holiday during the Spring Festival come from the first tier cities.

In the view of the industry, most of the retail businesses in the two or three tier cities are local businesses. Their advantages in the area are absolute or even monopolistic. Customer loyalty is high, even if they are closed, they will not have a great impact on the performance and image of the enterprises.

But the first tier cities are different, and foreign-funded enterprises, foreign enterprises and local enterprises are fiercely competitive, and the gap is not large.

Whoever becomes a pioneer in closing the Spring Festival means giving customers away to competitors.

A consumer also said that during the Spring Festival, the vegetable market and Breakfast spots in the community were on vacation. At that time, the functions of large commercial enterprises such as restaurants, convenience stores and supermarkets were reflected.

If you take a vacation, it will bring great inconvenience to your life.