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    Nanjing Convention And Exhibition Market Is Becoming More And More Marketable.

    2015/1/12 17:21:00 9

    NanjingConvention And ExhibitionMarketization

    According to the requirements of the Ministry of Commerce in carrying out "cleaning and standardizing festival activities", the government led exhibition last year was "downsizing".

    Last year, only 3 of the government sponsored exhibitions were held in our city (each exhibition was held in two exhibitions).

    In August 2013,

    Nanjing

    The city has promulgated the "City Festival forum, exhibition and survey work plan". In principle, it will no longer approve all kinds of festivals and forums at all levels.

    Exhibition activities

    Shen Ping, deputy director of the City Convention and Exhibition Office, said the government's withdrawal from the "stage" did not affect.

    MICE industry

    The number of exhibitions in Nanjing last year has not changed.

    At present, the proportion of Nanjing's marketing operation is over 80%.

    The so-called marketization is the operation of enterprises on their own strength, self financing, the government only to guide the policy, do not give money, this is a big trend in the future.

    Related links:

    In the "2014 China Convention and exhibition industry top ten brand award" event selected by the China Exhibition Economy Research Association, "2014 China's cloud Guizhou" big data business model contest won the top ten brand exhibition project, and Guizhou Fair International Exhibition Co., Ltd. was awarded the top ten brand group exhibitors.

    At the exhibition fair held in 2014, Guiyang was awarded the title of "China's best conference destination" in 2014.

    "With Guiyang as its representative, Guizhou's Convention and exhibition industry is starting to fly rapidly, from single scattered exhibitions, conferences, events and other industries, and gradually integrated, zero to whole, to the exhibition industry and the whole industry chain."

    Liu Fei, director of the Guiyang Convention and exhibition exhibition office, said that in November of 2014, Guiyang had held 655 exhibitions, and the exhibition activity specifications, scale and quantity had significantly improved. In the national capital city exhibition comprehensive index ranking, Guiyang rose from 30 in 2011 to eighteenth in 2013.

    Referring to the history of the development of Guizhou's Convention and exhibition industry, Liu Fei felt deeply: "before 2011, if Guiyang wants to hold a large-scale exhibition, it has to be invited from Beijing to hold exhibitions and technical workers to guide and set up the stage."

    At that time, Guiyang, the provincial capital city, needed a professional and independent exhibition company to undertake large-scale exhibitions.

    And Hangzhou Zhejiang Meimei culture media Co., Ltd. is also looking for development opportunities.

    "At that time, we wanted to find a city that could meet two conditions.

    First, there will be rapid economic growth in the next 10 years, and the two is the foundation for the development of excellent exhibition industry.

    Liu Baojun, President of Zhejiang Meimei culture media Co., Ltd., told reporters that they almost traveled all over the country for this purpose.

    In 2012, Liu Baojun came to Guiyang to meet the "Guo Fa Document No. 2" supporting Guizhou's sound and fast development. It was seen that the International Convention and exhibition center with a building area of 120 thousand square meters was bright at the moment: "this is our destination!"

    After a year's preparation, in 2013, Zhejiang Meimei culture media Co., Ltd. moved to Guizhou as a whole, officially renamed the Guizhou MEBO International Exhibition Co., Ltd., and positioned the enterprise as an integrated operator of the exhibition industry and the whole industry chain. "The concept of the whole industry chain is to provide a one-stop service system for the integration of mice business. In a word, it is the whole process of organizing, planning, building and developing the exhibition."

    In fact, in recent years, Guiyang has been focusing on the pillar industries, developing exhibition resources, developing brand culture and managing services well. The number of exhibitions has been growing steadily at a rate of about 30% a year.

    After the launch of Zhongtian Exhibition City, Guiyang Olympic Sports Center, Hyatt Regency, Risorgimento Hotel and other hotels and pavilions, the hardware bottlenecks of the exhibition industry in Guiyang were broken, and all kinds of festivals and exhibitions were increasing.

    With the success of ecological civilization Guiyang international forum with high starting point planning and high standard planning, China (Guizhou) International Wine Expo and China (Guiyang) Chinese medicine exposition, the influence of exhibition industry brand of our provincial capital is increasing.

    Relying on industrial advantages and market advantages, our province will create state-level famous exhibition projects including China (Guizhou) International Green Tea Exposition, China (Guizhou) International Equipment Manufacturing Exposition, Asian Youth Animation Competition Exhibition and China (Guiyang) mountain bike race.

    Coupled with the cool summer climate in Guiyang, Guiyang has become a "famous summer exhibition city".

    In March 2014, the Guiyang Belgium Brussels International Wine Grand Prix, which was hosted by the city of Hong Kong in 2015, was successful.

    In September, the "cloud Guizhou" business competition was launched in Guiyang.

    In October, the "cloud Guizhou" business competition took part in the development conference of Ali cloud, and the Guizhou big data industry promotion conference was held in Ireland.


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