How To Cooperate 1+1>2

At the end of the lunar calendar, many

Brand and sports brand will set up stalls in front of factories or places where people flow to concentrate. They will get "year-end sale". This brand sale at the end of the year represented by Li Lang has long been a familiar and lively sight in the eyes of Quanzhou citizens.

However, it is also a special sale. This year, it is more abundant in front of consumers. There are still a lot of independent companies, but there are not a few of them selling together with the category. The new upgraded version of the multi category combination will be gathered by brand aggregation and category to become the most powerful gluttonous meal in many special events this year.

Food toys and shoes and clothes at the same time.

In December 28, 2014, the 10 session of the "second session of China shoes capital brand shoes and clothing international procurement Festival" came to a close.

In the international procurement Festival, in addition to Anta, XTEP, 361 degrees, PEAK,

The more than 60 local brands, such as noble bird, del Hui, Xi De long, Hedi wolf and San Fred, love each other, as well as the electronic commerce center of shoes, more than 400 diversified network fashion shoe merchants.

This offline sale of brands and online brand clustering will not be common in previous years.

On the same day, the official opening ceremony of the Spring Festival sale of Jinjiang brand products was held jointly by the Jinjiang baby industrial culture creation Park Co., Ltd., the Jinjiang Food Industry Association, the Jinjiang textile and Garment Association, the Jinjiang footwear industry association and the Jinjiang Anhai Toy Association.

According to one of the organizers of the event, chairman of Jinjiang baby industry, Wen Chuang garden.

Introduction, unlike other forms of sale in Jinjiang, this sale will be second to none in form or scale in Quanzhou.

It is reported that this sale will gather shoes, clothing, bags, umbrellas and other outdoor products, baby products, candy, jelly and other items needed for the festival.

The exhibition area has a planned area of 12 thousand and 800 square meters. There are 6 exhibitors for women's wear, men's wear shoes, outdoor sports, toy sale, food products and baby experience hall, attracting more than 100 brand enterprises to participate in the exhibition.

"The sale will be initially led by Lee Lang, and then there will be more and more sales of shoes and clothing in this high inventory industry.

This year, the toy and Food Association also joined the "stronghold" of the special sale, taking the lead in organizing related enterprises to participate in the sale of shoes and clothing towns. This form is very rare in previous years.

An insider, who declined to be named, told reporters.

As a matter of fact, there is not only one case of rare multi category sale in the industry in Quanzhou this year.

In December 31st, the 36 day "third big lions Festival" was staged in Shishi clothing city.

In the "big grab Festival" scene, the reporter found that this event not only attracted the participation of brands such as the elders, noble birds, San GIO, Wolf Road, Bosideng and other local shoes and clothing brands, but also saw the food of Wangwang, pro food, Fu Fu tou head, rice noodles and festival gifts.

Zhuang Jinmeng, general manager of Shishi Yongjia food and Trade Co., Ltd., told reporters that Yongjia food is the first time to participate in the year-end brand sale, and the shoe and clothing brand "on the same stage" is also the first time.

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, said that in recent two years, the sale of brands is no longer new.

At the end of the year, consumers will remember the sale at the end of the year.

It is already common.

But this kind of cross-border sale of footwear, food and toys will be popular this year.

"Compared to a single category sale, this brand new upgraded cross category sale will be more like a Carnival Carnival, which will serve customers to enjoy food, drink and wear."

Xu Qinghai told reporters.

"I have participated in the first two" big robbing Festivals ". I heard that the brand is more and the category is more complete. To go to the venue can basically meet the needs of a family with old and small families.

Mr. Zhan, who works in a garment factory in Quanzhou, has been shopping for 3 hours, carrying a large bag of small bags.

Cross border cooperation benefits 1+1>2

Reporters learned from Shishi textile and clothing association that in the past two years, several special sale of the chamber of Commerce will bring tens of millions of Yuan back to the average.

Considerable funds will be withdrawn, so that the brands that are caught in high inventory will put down their arrogant posture and take the initiative to join various forms of sale, so as to step up the "downsizing".

There is no doubt that inventory has been bothering the brand of shoes and clothing in Quanzhou in the past two years. At the end of the year, a lot of sales will enable these brands to get back quickly in the short term.

To seize the last wave node of the year, digesting inventory is almost raised by every enterprise on the agenda of marketing system.

In addition, many enterprises say that in an increasingly fierce market environment, the era of a single enterprise, a brand and a single product has long been over. Only through joint cross-border efforts can the possibility of more capital competition be burst out.

In the context of the extension of product efficacy and application scope, the boundaries between industries are being gradually broken, and the industry has long been integrated.

Coincidentally, Shi Zhengzhi believes that the audience of a single brand enterprise is limited, and consumers' demand for the same category is generally not repeated. The aggregation of different brands and needs of different categories can satisfy consumers' desire to buy different products at one time.

Enterprises also turn from single soldiers to collective groups, which can highlight the richness of their categories.

In the marketing process of homogenization of products and disorderly market competition, enterprises have shifted from focusing on enterprises themselves to paying attention to consumers, and beginning to subdivide consumer groups.

Coupled with the rise of new consumer groups, their consumption demand has spread to more and more fields, and the demand for any product extends from the basic function to the value grade.

Weng Baihong, general manager of Jinjiang Wanggua Food Co., Ltd., told reporters that under the background of market competition, cross border cooperation is a marketing strategy that both sides have to take based on interests and reality under the change of consumer demand. It can make the brand enter the visual field of more consumers and play the role of "1+1>2" and enhance the image of the public brand, and both sides can gain more benefits.

Chen Qirong, chief financial officer of emperor's men's clothing, told reporters that there were many successful cases in the world, and every "marriage" could create a sales legend again, so that both partners could earn enough money.

Cross boundary cooperation sparks a different spark, which is indeed fatal to consumers.

In China, cross boundary cooperation will now become a new choice for many brand enterprises.

The above analysis has been proved at the year-end sale meeting this year.

Zhuang Jinmeng admitted that in the past, Yongjia food only took part in the industrial exhibition. This time, joining the "big grab Festival" is the star brand effect that can see each category can promote the flow of people.

Food is the foundation of consumption.

Moreover, it is very convenient for enterprises to provide diversified products here. "

A local food company in Jinjiang has worked hard to participate in the 2015 Spring Festival special sale of Jinjiang brand products, and has prepared large packages and festival products that are suitable for the properties of the new year's products.

"However, consumers who come to the scene will visit our booth, so they can sell a little every day."

Many consumers at the sale will tell reporters that many brands can not only pick up cheap products, meet the needs of one-stop shopping, but also have the shopping atmosphere at the end of the year.