The Comprehensive Index Of China'S Urban Exhibition Industry In Nanjing Ranks Fifth.

China's exhibition industry development report 2014 shows that the comprehensive index of China's urban exhibition industry in Nanjing is 77.05 points, ranking fifth in the country.

The comprehensive development index is a comprehensive score based on the number of exhibition, the number of exhibition areas, the number of exhibition venues, the UFI membership and the certification items. The first is the first report on the development of China's urban exhibition industry in the name of the Ministry of Commerce. 20

Behind this is Nanjing's internationalization and branding as the strategic direction of the exhibition industry.

Nanjing's Convention and exhibition economy has been growing steadily for many years, with the main indicators increasing by more than 20% per year. The comprehensive strength is closely followed by Beijing, Shanghai and Guangzhou.

Keep up with the first tier cities

Policy and mechanism guidance

Continued strengthening

Yin Wen, director of the Nanjing municipal Convention and Exhibition Bureau, introduced the exhibition as an important driver of the city's economy as early as 12 years ago.

Convention and exhibition has become a new business card for Nanjing's urban economy.

In the national appraisal organized by authoritative organizations in the industry, Nanjing, the City Convention and exhibition office and its own brand exhibition have won the big prize of "ten famous cities of China Exhibition", "China Convention and exhibition brand city", "China's ten major influence exhibition cities" and "excellent exhibition management organization".

Nanjing conference and exhibition, fifth of the country's performance, not only recognized by the industry, but also the social awareness is rising day by day.

In recent years, the development of Nanjing's MICE industry has been developing rapidly. It has been growing for many years and is growing at an annual rate of over 20%.

Especially in the conference industry, with the help of Nanjing's economic strength, industrial agglomeration, location environment, science and education resources and other advantages, Nanjing successively held (hosted) "G20 finance ministers' meeting", "Sino US urban economic and investment conference", "World Expo Nanjing theme forum", "twenty-first APEC SME ministers' conference", "the third annual World Chinese Department of Thoracic Surgery Society Annual Conference and the first Asian thoracoscopic lobectomy Club Establishment Conference" and "Asia Pacific coliform alliance conference" and other large scale, high level, international influence of high-end international conferences, which played a positive role in publicizing Nanjing, promoting Nanjing and enhancing Nanjing international influence.

In November 2010, the Nanjing Convention and exhibition industry association was established. At present, there are nearly 100 member enterprises, and the member units have taken a group to attack. The association has better integrated the resources of the whole city. In 2011, the Nanjing Editorial Board issued a document, and the Nanjing City Council for trade promotion increased the "Nanjing City People's Government exhibition industry office" brand to undertake the work related to the development of the exhibition industry.

In 2014, the Nanjing conference and Exhibition economic research association was established and started operation. This is the first exhibition economy research association established in the name of the city. The first member has more than 60 members. It has both experts from the exhibition industry, scholars from Ningning University and government staff who have been engaged in the exhibition industry for a long time. The Research Association will become a think tank for the development of Nanjing MICE industry.

In 2007, the Nanjing municipal government promulgated the regulations on the management of the exhibition industry in Nanjing, the municipal government's opinions on speeding up the development of the exhibition industry in Nanjing, and the provisional measures for the use and management of the special fund for the development of the Convention and exhibition industry in Nanjing, which effectively prevented and prevented the common violations in the industry, such as repeated exhibition, malicious competition and false propaganda.

Since 2012, the municipal Party committee and municipal government of Nanjing municipality has put forward suggestions on promoting the development of MICE industry and strengthening the function construction of international MICE tourism in the guiding opinions on the implementation of the comprehensive reform project, the municipal government's opinions on further expanding domestic demand and stimulating consumption, and accelerating the action plan for urban internationalization (2012 to 2015).

Nanjing Convention and Exhibition Office has formulated the "three years action plan of Nanjing Convention and exhibition industry internationalization (2013 to 2015)", "supporting the exhibition leading enterprise development initiatives", "service enterprises, service grassroots measures" and "measures to further promote the brand development of the exhibition" and other related measures. It has revised the "Provisional Regulations on the management of Nanjing Convention and exhibition development special funds" for 3 times, strengthened the support for brand exhibitions and international exhibitions, and enhanced the attractiveness and competitiveness of the Nanjing Convention and exhibition market.

Vitality enhancement

Shen Ping, deputy director of Nanjing Convention and Exhibition Office, said the survey showed that 80% of the experts and people in the industry believed that Nanjing's overall exhibition environment was very good and relatively good.

Nanjing's overall exhibition and service environment has been widely recognized by Lai Ning group, exhibitors and professional spectators.

At present, the exhibition hall of the whole city includes Nanjing International Expo Center, Nanjing International Exhibition Center, city exhibition hall, etc. These pavilions are located in different positions. Nanjing Convention and Exhibition Office promotes the development of different venues from various aspects, such as policy.

Among them, the Nanjing International Exhibition Center was completed and put into operation in 2000, with a total area of 108 thousand square meters and an indoor exhibition area of 45 thousand square meters.

Nanjing International Expo Center is one of the most modern and international exhibition venues in China.

The first phase of the project was put into operation in 2008. The indoor exhibition area is about 80 thousand square meters. The two phase project will start in September 2012 and will be completed in January 2015, when the indoor exhibition area can reach nearly 110 thousand square meters.

After the completion of the three phase, the indoor exhibition area will reach 150 thousand square meters.

Molding Nanjing brand exhibition by various means is an important measure to promote the rapid development of Nanjing Convention and exhibition industry. It has created a number of self exhibitions including "China (Nanjing) major project investment fair", "China (Nanjing) historical and cultural city Exposition", "China (Nanjing) Software Expo", "Nanjing Taiwan fair trade fair", "China (Nanjing) International Shipbuilding Industry Exposition" and so on.

The exhibition office has increased its support from policies and services, and has chosen nearly 10 key exhibitions to be carefully organized each year.

Nanjing international advertising four new exhibitions, China (Nanjing) International Education Equipment Exhibition, Nanjing International Buddhist cultural products exhibition, from scale to quality have developed and promoted leapfrogging.

Nanjing Taiwan famous trade fair, after six sessions, has become the highest quality cross-strait exchange event in many Taiwan famous trade fairs.

At present, 80% of the exhibition projects held in Nanjing are planned and organized by the city's Convention and exhibition enterprises. The independent brands become the backbone of Nanjing's exhibition market.

International conferences are among the best.

Seamless connection

A prominent symbol of the development of Nanjing's Convention and exhibition industry is the increasing internationalization.

Data released in 2013 by the International Conference and conference Association (ICCA) showed that the number of international conferences held in Nanjing ranked third in the country.

Nanjing Convention and Exhibition Office has established long-term and stable cooperative relations with famous cities and famous exhibition companies such as Germany, Stuttgart, Faye Andes Hafen, Holland Rotterdam, Hong Kong, Macao and Taiwan, and has established friendly relations with 7 famous cities outside the Convention and exhibition.

Successfully introduced the German Stuttgart exhibition company to set up a branch in Nanjing, and facilitated its joint venture with Nanjing state Hexi new town group to set up Nanjing Stuttgart joint exhibition company.

At present, there are nearly 10 joint ventures in Stuttgart, Nanjing, Nanjing, Stuttgart joint exhibition company, Nanjing Yintu Ogilvy Inc, Nanjing Zhongyang Exhibition Service Co., Nanjing Huaxin Expo Exhibition Co., Jiangsu New International Exhibition Group Co., Ltd.

In December 2013, Nanjing Convention and Exhibition Office successfully joined the International Conference and conference Association (ICCA), laying a solid foundation for actively playing the role of the international high-end exhibition platform.

In 2014, Nanjing Stuttgart joint exhibition company held five exhibitions, which not only stimulated the development of Nanjing's economy, but also made an invisible and overall introduction to Nanjing's urban image.

Taking the 2014 Jiangsu international green building exhibition as an example, the exhibition opened in November 5th for a period of 3 days, which received 18000 professional spectators and 7509 effective professional audience information. The two figures increased 200% over the previous year. On the first day of the opening, they received 4000 professional spectators, and 3 data set a record of the Jiangsu architectural theme exhibition.

The Asia Outdoor Products Fair, the Asia outdoor exhibition, is a Sino German Cooperative exhibition. It has witnessed the development of Nanjing's exhibition industry from the perspective of international resources.

At the end of 2013, the Asia Outdoor Products Fair was certified by the International Exhibition Industry Association (UFI) and became the first professional outdoor product exhibition with UFI certification in China. It marks the arrival of the exhibition in Nanjing and gained international recognition.

"2014 Nanjing mayor international consultation conference" was successfully held in Zijin Mountain Villa in September 23rd.

The conference has been successfully held for nine sessions since 2005.

The previous sessions focused on the focus of economic development and people's livelihood. The mayor of Nanjing identified the theme of the consultation and listened to the constructive suggestions and suggestions of the guests for urban development.

The consultative meeting has become an important platform for the mayor of Nanjing to talk about well-known experts, scholars and entrepreneurs both at home and abroad. It has provided many good ways and practical experience for Nanjing's economic and social development.