Korean Outdoor Products Market Is Close To Saturation Overseas Market.

According to the global Outdoor Industry Research Institute, the Korean outdoor goods market, which has maintained high growth for many years, will slow down overall in 2014. Compared with 2013, the growth rate is only 5~10 percentage points. In 2013, the annual growth rate of the outdoor goods market in Korea was about 1.3%, with a market scale of 64 trillion won. Over the years, the industry's annual growth rate remained above 30%.

There are many indications that the outdoor goods market in Korea is near saturation. To avoid the impact of the economic downturn of the local outdoor industry, many The Republic of Korea Outdoor enterprises are going out. overseas market 。 The Sino Korean free trade agreement, which is about to be signed with China in the year, will bring new opportunities for the development of these outdoor products enterprises in Korea.

Over the past 10 years, South Korea Outdoor products The market basically keeps the annual growth rate of two digits. In 2000~2005, outdoor products are still relatively unfamiliar to Korean consumers. At that time, the main consumers of outdoor brands concentrated on people over 40~50 years old.

By the year 2006, the scale of outdoor goods market in Korea has expanded rapidly, from 1 trillion and 200 billion won to 5 trillion and 800 billion won, which has increased 4.8 times in just 6 years. ~2012 The industry pointed out that the increasingly wide range of age is an important reason for the rapid development of the outdoor goods market in Korea. In recent years, the consumer age group has expanded from 40~50 years old to 20~30 years old.

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