Korean Electricity Data Show That The Chinese People Become The Largest Customer Group In Korea.

According to a report from the South Korean electronic business enterprise "MAKESHOP", the company's online shopping platform for overseas consumers "OKDGG" in 2014 has reached 8 billion won (about 45 million 600 thousand yuan), nearly 3 times more than the same year.

Among them, sales accounted for more than half of the Greater China region, reaching 68%.

It is reported that more and more overseas consumers have become the main consumers of Korean goods through the Korean shopping website "Hai Tao" Korean goods, especially the mainland China, Hong Kong, Macao and Taiwan.

Sales in the Greater China region increased from 55% to 68%.

The proportion of Chinese sales for overseas consumption platform "makeglob" increased from 45.4% in 2013 to 64.4% in 2014.

Data show that

Korea's commodities, which are the most popular seafood products, account for 35%, followed by knapsack and shoes (20%) and cosmetics (15%).

(12%) etc.

A MAKESHOP official said that thanks to the successful progress of the China South Korea Free Trade Agreement (FTA) and the Korean government's proposal to promote foreign trade.

"Hai Tao" Korean commodity plan, etc., is expected this year, "Hai Tao" Korean goods consumption scale is expected to further expand.

According to the analysis, the current Hallyu star is very popular in the Greater China region, and the number of "sea Tao" Korean clothing and bags is increasing in South Korea's shopping website.

Following the Greater China region, the US "Hai Tao ethnic group" ranked second in the proportion of 16.9%, followed by Japan (4.9%), Australia and New Zealand (4%), Canada (2.7%) and Southeast Asia (1.1%).

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In the past few years, not only the traditional international sporting goods companies have aimed at the market of women's sports products, but also the movements of other sports companies have also confirmed the judgment of market research institutions and consulting companies from side.

Competition for women's sports products has been launched worldwide.

In 2014, after Hongkong, Lululemon also opened 1 showrooms in Shanghai to display clothing and yoga mat products.

The company only focuses on yoga products for sports and leisure purposes.

Another sports brand, Under Armour, hired supermodel Gisele Bundchen as spokesperson in 2014.

Slogan's I Will What I Want is a tribute to the behavior under pressure. The audience is directly referring to women, which is the response of Lindsay Vaughan, a fast runner.

In addition, Under Armour has launched an online fitness competition specifically aimed at women's What 's Beautiful, not only online Under Armour also has a female product store in Shanghai.

The sporting goods company, founded by professional athletes, is considered by market research group NPD to be the biggest rival of Nike and Adidas in the future.

This can be seen from the proportion of product line sales - Under Armour's sales of women's products account for about 30% of its total revenue.

Previously, the company's CEO Kevin (Kevin Plank) said that the Under Armour program had consolidated the growth rate in the women's sportswear market. He said on many occasions that the prospect of women's sports products could be as huge as that of male sports products, or even more than that of the male market.

Fast fashion brands are also involved in this competition.

In 2010, the fast fashion brand Forever 21 released the sports leisure product line.

The development momentum of Athleta such as Gap is also very fast.

Earlier in 2004, Adidas's cooperation with Stella McCartney in women's product design opened the curtain on this war.

Some of Nike's management team started the LUCY brand after leaving office, and began competing for the market share of female sportswear and sportswear in the United States to further escalate the war.

"For women, participation in sports and buying products can mean more than fashion," Nike Trevor Edwards, a global brand executive, told reporters that it represented a change in lifestyle. "I believe this way of life has been spreading all over the world, and we have seen this change in North America, Western Europe and even in China."

Perhaps Edwards's words can be seen as the war for women's consumers has expanded from North America to the world, and in China, this kind of competition has begun.

This war is crucial to the future development of various companies in a single market. In the past two years, China's sports market has been brutally competitive, and almost every brand has gone through the adjustment stage of cleaning up stocks, closing stores, replanning stores and processing product lines.

It is a natural business decision to enter and even create a new market segment after the traditional market is saturated.

"Male consumption is relatively saturated, and the competition for male sports products has been very intense," said market analyst Sun Fangting. "Plus, there are more and more women's sports such as night running, yoga, Pilates and so on, and the market is no longer a male sport."