ISPO Hot Spot: Li Jinyu Unveiling KELME (Carle America) Cross Boundary Outdoor

According to the latest news, KELME, the first sports brand in Spain, will make a high bid to announce the cross-border entry into the outdoor industry on ISPO.

At the same time, reporters also learned that the former Chinese Super striker.

China's first Lei Diansheng on foot, CCTV beauty anchor red sandalwood, famous child star Alfa, and Hao Hao Ge, once popular in Xingguang Road, will also help to witness this glorious moment.

The outdoor sector continues to be hot.

Although in recent years, the sports industry's overall market is relatively low, but outdoor, football, riding and other market segments have ushered in explosive growth.

It is reported that

The average growth rate over the past 10 years is over 40%, and terminal retail sales have increased from less than 10 billion yuan to over 20 billion in a few years.

Compared with the European and American markets, the market for domestic outdoor products will be very broad in the future.

"In fact, in the mass consumption market in China, there are not many people who are really playing professional outdoor adventures such as mountains and polar regions, but in recent years, self driving travel and outdoor travel have gradually become a popular way of life.

Correspondingly, the professional outdoor brand is also changing to the leisure life. It is foreseeable that the market share of the "outdoor leisure" plate will be larger in the future.

Ke Yongxiang, general manager of KELME (Carle beauty) China Ltd.

On the one hand, the prospect of the outdoor market is attractive. On the other hand, the textile and garment industry is still in the throes of pformation and upgrading.

In the past two years, Adidas and Lining first announced a joint venture with the famous Nordic sports brand OneWaySport to establish a domestic joint venture to enter the high-end outdoor products.

"At present, Crossover is a fashionable hot word. In fact, with the fierce market competition and diversification, it is difficult for us to define the nature of an enterprise or brand according to the nature of traditional industries."

For the cross-border entry into the outdoors, Ke Yongxiang believes that cross-border is not a pursuit, but a potential occupation of the site.

Of course, the outdoor section is not a blue ocean. The current outdoor layout has been slowing down in the industry and the threshold is rising. The number of successful brands will not be so large.

In the future, being able to become a dark horse in the outdoor sector is necessarily a brand with brand heritage and unique market insights.

At this point, KELME has its brand advantage in layout.

Throughout the development of KELME, it has devoted itself to sports brand for 52 years.

"Committed to the cause of human sports" is the spirit of KELME development concept. With this concept, KELME applies the most advanced technology to professional football shoes.

It has become the sponsor of the Royal Madrid team, the sponsor of the Royal Madrid team and the main sponsor of the Kyrgyzstan men's national football team. It has named the sponsorship of Guangdong Guangdong Super League football team, Guangzhou Xin'an pearl football club, the Carle American Guangdong Guangdong Star invitational tournament, the World University five person soccer championship, the Chinese women's football team and the Chinese University Women's football team.

It was in the field of sport that KELME declared itself into the open air.

Ke Yongxiang has a unique insight into the market segmentation of urban leisure outdoor. "Leisure outdoor and professional outdoor are not two polar relations. Outdoor is based on function and profession. Leisure is an extension of outdoor, complements and is a manifestation of diversity. The two complement each other and are infiltrated and promoted."

Layout outdoor, KELME obviously has a deep brewing.

At the beginning, KELME invited former Chinese Super shooter Li Jinyu, China's first pedestrian Lei Diansheng, CCTV beauty anchor red sandalwood, famous child star Alfa, and a lot of singers, soccer stars and outdoor big coffee who had been popular in starlight avenue to participate in this KELME cross border outdoor launching ceremony with the theme of "walking alone and fast approaching all walks of life".

It is worth mentioning that, as the only person walking on foot across Lop Nor, Lei Dian Sheng will be invited to the KELME outdoor launching ceremony to present a journey of mind for all the donkey friends all over the country. At the same time, he will share the experience and knowledge of outdoor products for his friends.

Strong star lineup and strong market layout, KELME will surely become the focus of attention on 2015ISPO.

Exhibition time: 28 to 31 January 2015.

KELME (Carle beauty) cross-border launching ceremony: January 28th 13:: 30

Venue: National Convention Center (7 Tianchen East Road, Chaoyang District, Beijing)

Booth: Nordic Pavilion 3.310