In The Near Future, Every Brand Will Seize The Stage.

Many brands: why to seize the "big stage"

In March 2015, the ninety-seventh China needle and cotton trade fair is about to start in Shanghai New International Expo Center.

In the new session, hundreds of famous brands will go on the stage, show their new positions and shine, and release the new products of the new season. They will show the fashionable attitude and simple and simple lifestyle of the consumer groups in the new era. They will give full play to the sparks of inspiration and the collision of ideas, providing a wonderful Feast for the participants and fruitful business cooperation.

The charm of the exhibition attracts Gao Peng.

As a recognized authoritative exhibition in the industry, the Chinese needle cotton trade fair held in spring every year is like a beautiful date. Its daily audience volume and the participation in the industry make it possess the charm and incomparable strength that other exhibitions can not match.

Li Jianhua, President of the China Textile Business Association, is enthusiastic about the platform construction of the China Acupuncture Association. "The needle will take off in the market economy. This platform witnesses the development of China's textile industry, and also promotes the rise of the national brand.

It is a weathervane that predicts economic trends and industry development. It is also a window for brand promotion and promotion, a platform for exchanges between peers in the industry, and a bridge between domestic and foreign enterprises. It is also an annual industry event. "

"Whether it is to enhance brand image or attract channel customers, exhibitors

They are all the wiser and more pragmatic choices of enterprises. "

Speaking of the reasons for choosing the needle shop, several executives said that exhibitors can learn other enterprises' excellent investment methods, understand advanced experience in new products and new processes, meet new customers, seek new market space, expand new sales channels, and enable enterprises to get more attention in a shorter time by attracting "attraction" of the exhibition, making brand promotion and channel expansion faster and more effective.

"Dream Di Ya" is a high-end brand created by Guangzhou Shenghua bedroom products Co., Ltd. in 1999. Now, after more than 10 years of experience in the upper consumer market, Meng Di's products have been gradually fit the needs of the current high-end consumer market from the design orientation to the trend.

Compared with the conventional home textiles, Meng Di's products attach more importance to the supporting arts of home textiles and home accessories, and are popular in the whole country and exported overseas for their high-end quality and innovative designs.

"From 2004 to 2013, our company has participated in the 8 exhibition, through the past exhibitions, let the dream Di brand for the vast number of discerning businesses are well known.

At present, a large proportion of the brand distribution agents are joined by the exhibition in our brand marketing ranks.

It can be said that China needle will not only set up a good negotiation platform for our brand investment, but also greatly enhance the popularity of the brand.

General manager of Guangzhou Shenghua bedroom products Co., Ltd., general manager of Liu Yusheng, is unable to conceal the favor and enthusiasm for the Chinese Acupuncture Association. "In the new session, in order to make more partners with more experience and strength, the company has focused on increasing research and development efforts, and has developed a large number of new products to show at the meeting, provide customers with more choices and opportunities, and authorize them to set up brand agency counters or shops, so as to give feedback to new and old customers for the love of dream Deya."

In recent years, the speed of the pformation of home textile industry from product marketing to brand marketing is accelerating, and the competition among domestic textile brands is becoming increasingly fierce.

Faced with this situation, the group launched its own brand strategy and launched the two brands of "Fu Shi" and "Jieyu", which are mainly made of high and middle grade products. Then, at the ninety-sixth session, Fu Shi launched its three largest brand, "yes".

For the purpose of participating in the exhibition, the official of the brand said: "our participation in the" needle "is mainly aimed at expanding visibility and attracting more agents in the same industry.

It is understood that

In the mode of operation, the two independent operation mechanisms, including independent development team, independent product development, product positioning and design style, are implemented separately, so as to ensure the healthy and healthy operation and development of the three major brands of the group.

The person in charge said that the China needle would be a good platform for the industry exchange. Here, she has met many customers who have not yet worked together, but believes that the products will win the market with high quality and beautiful patterns.

With the rise of large household strategy, more and more businesses are beginning to pay attention to towel products and integrate them into their home stores.

Among them, the towel brand listed on the Tianjin stock exchange, Tu Qiang, has received a lot of attention from its customers.

Liu Jianqiang, chairman of Tu Qiang towel company, said that after Baoding was designated as a "political sub center", Gao Yang is an important city in Baoding and a towel base in China. It will usher in new opportunities in the pformation and upgrading period.

Facing the constantly changing market environment, towel enterprises need to strengthen independent innovation, speed up the adjustment of structure and pformation and upgrading.

Differentiation is a magic weapon to avoid vicious competition among enterprises. The implementation of differentiated management strategy and "flash" competition strategy will be the fundamental way for Chinese towel enterprises to survive and develop in the future.

Emerging brands seek stage

The annual China needle fair is undoubtedly the best platform for home textile enterprises to display new products and promote brand ideas, and the experience that one brand will grow and develop in the center will also achieve the reputation of "brand growth cradle".

As a result, the annual exhibition will attract a lot of "new forces" to join.

With the stripes and lattices as the main hits, the British style of Shanghai is full of beauty.

The three brands of "My Touch", "step Qi" and "Ka Sha Sha" are exhibiting.

"We have joined 20 top domestic and foreign designers of towels, home textiles and home furnishing products. We have set up a towel knife studio in Shanghai, specializing in the development of high quality and high quality household textiles, such as towels, home textiles, shirts, underwear, socks and so on."

The company responsible person said, "My Touch", "step Qi" and "Ka Sha Sha" poured into the "heart and soul" of love, conscience and sincerity, which is dedicated to the customers, and do everything possible to satisfy the customers.

Another exhibition brand, Binzhou Yaguang home textiles, gives its people a feeling of bright colors, meticulous texture and elegant style.

It is reported that Yaguang home textile has strong R & D capability. Every year, thousands of towel designs of various functions and styles are developed, and new technology and functional towel products with high added value are introduced synchronously to the domestic and international markets. The design concept of "watching the skin and selecting towels" is launched to provide consumers with more humane needs and personalized choices. For example, light and soft twisting towels are suitable for consumers of dry skin, while towels with spiral processes are suitable for consumers of oily skin.

Yaguang home textiles also specializes in the development of aloe vera gel, chitin, ceramic and other natural beauty skin care towels for women who like beauty and skin care. These towels do not contain fixatives, conversion agents, adhesives, preservatives, and are especially suitable for young consumers with skin allergies and acne.

In recent years, the summer cool household products have become a new bright spot in the acupuncture conference, and many cool brands have landed.

Seize business opportunities.

Li Lin Leather Co., Ltd., the leader of the cattle skin mat industry, is one of the earliest brands of yellow cattle skin cool products that first appeared on the market. The culture of "improving the details and improving" has created the core competitiveness of Li Lin's leather industry. "Taizhou Leather Co., Ltd.

"Li Lin leather made a breakthrough in the color leather mat and painted leather mat, and again exploded the enthusiasm of consumers for yellow buffalo mat.

Li Lin's leather has become the gold lettered signboard worthy of new technology and excellent quality.

Li Lin, chairman of the leather Co., Ltd., Li Wenyuan, said: "I believe that in the exhibition, the needle will enable the best quality natural yellow cattle skin products to enter more families, so that more families can enjoy this breath from nature, which has always been the belief of our Li Lin leather people."

In the interview, the responsible persons of many interviewed enterprises indicated that they expected to use the power of "spring" to display the new charm of the brand, so that the home textile industry could plug in the "spring" wings to achieve a magnificent turn and create a beautiful industry "spring tide".