Understanding The Confusion Faced By Shoe Factories

"Our factory has 4 production lines, three stops, only one left to work. I dare not go all the way, afraid that I won't be able to recruit people next year. Lao Li, head of a shoe factory with more than 2000 workers, said that the industrial park generally had a holiday for more than a month earlier than last year, but it did not dare to stop completely. How much is still maintaining production, giving workers the confidence to return to factory next year.

How to do next year? Lao Li is very puzzled.

Yang Hua, general manager of a small shoe factory, is also confused. Yang Hua, who is just 30 years old this year, worked as a nurse and decorator. In 2013, he took out 700 thousand savings and opened a shoe store. Then she went to her uncle's factory to help with the business and to sell to the mainland market.

"Now I don't know what kind of shoes to do better, I don't know what kind of shoes the market needs." Yang Hua said that before last year, the factory will launch 20 new styles every quarter, and now only seven or eight can be launched. "Taobao favors cheap and simple goods, and shoes factories are producing all those styles. If the wholesalers go around for half a day, they will not be able to push more than one or two yuan.

In Yang Hua's shop, Mr. Xiong, a wholesaler from Chengdu, couldn't resist Tucao. "If it's not for kids, I won't do this job." Mr. Xiong is in Chengdu. Shenyang They all made shoes business. Two years ago, they had to go to Wenzhou two times a quarter, specializing in picking and loading goods. Now they can only come once a season. Quantity of purchase It's only half the original.

In his view, the electric business has squeezed its market, and at the same time, when the shoes factory products arrive at their own stores, the style is no longer popular.

"The price of one meter leather has increased by 10% this year, and labor costs and venue fees are rising. The new products will not be able to go, and next year will be very sad." Yang Hua said, in the past four or five years, A shoe factory Business is becoming more and more difficult, and the factory does not know when it will fall.

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According to the statistics available, there are ten manufacturing industries in Wenzhou collapsed every year since 2009. In 2011 alone, there were hundreds of businesses in Wenzhou where the boss was missing, the company went bankrupt, and the staff paid for wages. Such as Wenzhou's well-known three flag group, Portman, Jiangnan leather and a number of private enterprises. Among these bankrupt enterprises, Wang Yuejin, who has "one generation of shoe king", has run away with 2 billion of his debts, and has brought tremendous shock and influence to and outside the industry.

In August 16, 2009, some of the workers in the Buli shoes industry were still busy in production. A vice president suddenly announced that according to the boss Wang Yuejin, the enterprises stopped working. This factory has been built for 15 years, and the shoe factory in Wenzhou is the first shoe factory to be described as "sudden death" by the local government. At that time, Wang Yuejin, known as the "shoe king" by the public, had been "evaporated" for a long time. According to the information released later, the bullying group was in arrears with 4 local bank loans totaling 106 million 500 thousand yuan, and about 7000000 debtors (registered suppliers) owed 49 debtors. In addition, a well-known clothing company in Wenzhou secured a loan of 40 million yuan.

In September 22, 2011, Hu Fulin, chairman of Wenzhou Xintai group, the biggest eyeglasses enterprise in Zhejiang, suddenly declared bankrupt to the workers through their subordinates, and fled to the world alone. The industry predicted that he had already lost 2 billion of his debts when he fled. His debt relations involved nearly 10000 people and dozens of enterprises, including Xintai and downstream businesses and creditors. This incident triggered a major earthquake in Wenzhou's business community.

In September 25, 2011, 3 Wenzhou business owners fled at the same time. In the afternoon of September 27th, the owner of Wenzhou Zheng Deli shoe industry jumped off and died from the debt problem from the 22 floor of Shun Jin mansion in Wenzhou. There is even a "bankruptcy list of enterprises in Wenzhou" on the Internet. On the list, only 2011 enterprises in Wenzhou have gone bankrupt, 22 of which are well-known local shoe factories, hardware factories and spectacles factories. Although some enterprises came out to refute rumors, they said they were still producing, but for a while, the local people in Wenzhou were in a state of panic.