Foreign Trade Pformation And Upgrading Urgently Need Intellectual Property Rights Promotion

(1) the intellectual property rights of export products need to be improved.

First, the technological content of export products is not high.

The characteristics of "light, small, scattered and miscellaneous" export products are still outstanding. They are mostly at the level of simple imitation and repeated production. Price competition and quantity expansion become the main means of development for enterprises.

Despite years of efforts, the proportion of electromechanical and high-tech products has increased in the total export volume, but the high-tech products are mainly concentrated in labor-intensive production links. The comprehensive benefits are relatively low, and the spillover effect is relatively limited. Electromechanical products are mainly labor-intensive products such as small daily gold and metal products, with low added value and low technology content.

Two is

The proportion of commodities is not high.

At present, in the practice of Ningbo's foreign trade, licensed processing export still occupies an absolute advantage.

Most of the brands used for these licensed processing export are from overseas, and Ningbo enterprises can only participate in international division of labor in the manufacturing process with low added value.

(two) comprehensive intellectual property protection system needs to be improved.

First, the effect of intellectual property protection needs to be improved.

The protection of intellectual property rights is not strong enough.

The concept of intellectual property rights of some enterprises is still relatively weak. There are few knowledge about the concept, content and legal characteristics of intellectual property rights, and little is known about the international protection of intellectual property rights, the close relationship between intellectual property rights and international trade, and even a few infringers are not aware of their actions violating the law. Many rights holders do not know how to adopt appropriate means to protect their intellectual property rights.

Two, the enforcement effect of intellectual property rights is not obvious enough.

The enforcement of intellectual property rights is still dominated by "sports style" and has yet to form a long-term effective mechanism.

(1) strengthen the awareness of intellectual property rights.

Enterprises should vigorously strengthen the publicity and popularization of intellectual property rights, especially strengthening the training of enterprise management personnel.

The content of training is the concept, content and legal characteristics of intellectual property. The two is China's legal system to protect intellectual property rights; the three is WTO intellectual property agreement and related international conventions.

Through publicity, training and popularization, efforts should be made to form a good atmosphere for respect for intellectual property rights, intellectual property rights and intellectual property rights protection.

(two) strengthen intellectual property development.

For a large foreign trade enterprise with certain strength, it is necessary to set up R & D institutions, increase R & D investment in intellectual property rights, form an effective innovation reward mechanism, and establish an efficient channel for collecting foreign intellectual property information.

For small and medium sized foreign trade enterprises, they can hold together to warm up and give full play to the role of public R & D institutions.

(three) strengthen the introduction of intellectual property.

With the development of intellectual property pactions, intellectual property rights developed by inventors or trademark owners can be legally converted to other people's use, and on this basis, further research and development results can be achieved.

Intellectual property pactions belong to the category of service trade.

Therefore, we should introduce intellectual property rights as an important part of developing service trade, and further improve the system of intellectual property pactions, in particular, establish a scientific assessment system, focus on solving the problems of current outstanding intellectual property rights pledge, and smooth the introduction of intellectual property rights.

(four) strengthen the use of intellectual property.

We should actively implement the strategy of revitalizing trade through science and technology, and cultivate a number of key high-tech products export enterprises to promote the formation of backbone.

We should vigorously implement the brand strong trade strategy and establish a gradient mechanism for the cultivation, development and protection of export brands.

Various professional exhibitions at home and abroad as an effective platform to promote independent brand products, and encourage mergers and acquisitions of foreign brands.

We will give strong support to trademark export registration, exhibitors and promotions, the establishment of exclusive stores, international famous shopping malls, cross-border e-commerce and intellectual property protection.

(five) strengthen the protection of intellectual property rights.

Efforts should be made to improve the effectiveness of intellectual property administrative law enforcement from the aspects of law enforcement subjects and law enforcement measures.

In the aspect of law enforcement subjects, we should improve institutional setup and strive for the establishment of full-time intellectual property administrative law enforcement teams.

We should strengthen cooperation in intellectual property, industry and commerce, customs and commerce, especially in joint enforcement.

In the aspect of law enforcement procedures, in addition to applying the existing administrative enforcement measures, administrative organs can also play an administrative guidance role in administrative law enforcement, apply hearing procedures in a wider range, establish a return visit system for infringement enterprises, and take administrative incentives and other measures.

(six) strengthen the training of intellectual property personnel.

The quality of professional talents directly determines the development of foreign trade. In the past, most of us only emphasized the international trade and foreign language knowledge of foreign trade professionals, and paid little attention to the legal knowledge of intellectual property protection. This restricted the ability of foreign trade enterprises to expand their independent knowledge production rights to some extent, and also became an important reason for the frequent occurrence of foreign intellectual property cases.

In the future, foreign trade enterprises should pay attention to improving the comprehensive quality of the employees, and cultivate a team of foreign trade professionals who understand both foreign trade expertise and intellectual property rights as soon as possible, laying a solid foundation for the successful implementation of the intellectual property strategy of Ningbo's international trade.