Rapid Expansion Speed Of Light Luxury Brands
Among the luxury consumption groups in China, light luxury consumption accounts for about 35%, but its rate of increase is fast. In department stores, light luxury consumers are more than 25% of the top brands.
At present, the consumption of light luxury products in the Chinese market mainly comes from the daily consumption of the rich class and the consumption of the white-collar.
COACH:2015 will open about 20 stores.
COACH
We plan to open about 20 new stores in China in fiscal year 2015 (about 10 net), most of which are located in mainland China with high potential and high population density cities (such as provincial capitals and inland cities).
MCM: developing the second tier market in China
The German fashion brand MCM is expanding its presence.
Asia
The market has opened more brand flagship stores.
MCM has opened stores in Beijing, Shanghai, Hongkong, Tianjin and other cities, and plans to open MCM stores and boutiques in all major tourist cities in China.
MCM tourism retail director Nicolas Roptin said that the expansion of MCM's tourism retail business is a good way to spread the brand, and we are trying to find a second tier city market in China.
Tory to open several more in Burch:2015
U.S.A
Light luxury brand
Tory Burch has nearly 130 independent stores around the world, and its largest flagship store in the world is located in the Kerry Center of Jingan, Nanjing West Road, Shanghai.
"More open" may be the brand's future choice.
After Tory Burch launched the beauty makeup line in 2013, in April this year, they also caught the fashion trend in fashion circles, announced the launch of sports product line in spring 2015, and also opened up men's wear line.
Jimmy Choo: an average of 10-15 new stores a year.
At present, Jimmy Choo is an outstanding company in the fastest growing field of luxury goods market.
At present, the brand's development in China is still in steady progress. In the future, Chinese stores will increase the existing 10 stores in the medium term to at least 30, and will increase 120 Direct stores in the future, with an average annual opening of 10~15 new stores.
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