How Did Hermes Make The Handicraft Empire?

　　 Documentary photography: "handmade emperor" Hermes

As the world's top luxury brand, Hermes has been chased by people. Duke of Windsor, Kennedy and Ingrid Bergmn, Henfred Bogart, Romy Schneider and Catherine Deneuve are all fans of Hermes. In 1956, Princess Grace Kelly of Monaco used the Hermes crocodile bag to hide the picture of pregnant abdomen. fashion In history. A square scarf with 90 centimeters square is what many people dream of. The picture shows Thierry Herm s, founder of Hermes.

The history of Hermes can be traced back to 170 years ago. In the 1830s when the car was not born, the carriage became an important luxury for the upper class to show off its wealth. In the so-called "big business district" of Paris, luxurious wind permeates the workshop that produces high saddle and harness supplies, which is sometimes decorated with luxurious carriages for wealthy families, or carving the badges on the leather harness for the nobles. Customers are busy, and the sound of horses is heard. The owner of this harness shop is Diyeri s (Thierry Herm s), and the story of Herm s is unveiled from his harness shop.

This photo of the Hermes family holiday has been 100 years old. The four lively girls in the picture are the fourth generation descendants of the family, and also the daughter of Emile Herm s. The left second Jacuqeline Herm s s wrist watch is actually a pocket watch. The leather wristband is Porte Oignon from Hermes leather workshop. It is the first watch in Hermes history. The history of Hermes can be traced back to 1912. The pursuit of excellent quality and exquisite workmanship is an everlasting tradition of the brand.

Porte Oignon leather wristlet, about 1912. This time clock, which originated in 1912, can be said to be brand The masterpiece of tabulation, the spiritual concept, is still present in all the works of the brand: first, it is closely related to the tradition of the equestrian world of Hermes, and the saddle manufacturing technology since 1837; and wearing it on the wrist can avoid the inconvenience of taking out the pocket watch when riding a horse. In addition, it highlights Hermes's exquisite leather technology. The delicate structure of Porte Oignon Leather Wristband also embodies concise and practical innovative thinking. The watch of Hermes includes exquisite leather making technology, and the design purpose of creativity, beauty and practicality. {page_break}

Emil Morris s, the third generation of the Hermes family. Amir led the transformation of Hermes, and applied the saddle sewing process to women's leather bags, which made the ladies' handbags feel the best in hand and styling. This is also the beginning of Hermes's becoming a luxury fashion brand. Exquisite workmanship is continuously applied to other leather products. In 1920, Hermes designed zipper Golf suit for Duke of Windsor, still Prince Welsh, becoming the first leather in twentieth Century. clothing Design. In Amir's own words, "leather products create a tradition of movement and elegance."

Queen Elizabeth's modeling of Hermes scarves. In 1937, inspired by jockey jackets. Design The first silk scarf named "lady and bus" was born. The most famous thing about scarves is: "the queen wears Hermes scarves when she wears a crown. "The Elizabeth II of the British stamps is the Hermes scarf. Each of the silk scarves of Hermes is completed through layers of design, from design drawings to scarves, and must undergo a rigorous process, which takes up to 18 months. Hermes has always insisted on hand making, bringing together countless exquisite crafts, so a silk scarf can move thousands of yuan.

The American past designer of Hermes silk scarf: Franoise de la Perri RE series: 1979.

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In 1956, the Hollywood Princess Grace Kelly, who was a famous actress in Hollywood, was in the heart of hexamethylene. She attended a public occasion in the face of the scenes of passionate media. She could not help but keep the Hermes Kylie bag away from her body for a long time to cover up her belly. The famous American Life magazine happened to catch this rare picture and used it as a cover. For a while, the name of s Kelly's handbag spread like wildfire. This scene has also become a historical picture, which once attracted the attention of the world.

Even if there is money, buying hermes bags must go through the back door. If you wait in line for six or seven years, it's not new. Because every piece of Hermes Leatherwear It has to be processed through complex steps, and every Hermes bag is hand sewn by a master from beginning to end. Fans need to book at least six months in advance.

Hermes window for 1989 winter. Speaking of the main store of Paris's Hermes Avenue, there is no choice but to mention women. Designer Leila Menchari is a beautiful window design for Hermes. Exotic palaces, underwater world, forest in fairy tales, lots of fun circus.

Hermes summer window in 1992. Hermes's window art broke the narrow sense of "selling" function, opened the commercial window art era, many big brands are competing to imitate.