Exclusive Interview: CEO, Hong Zhongxin

"I don't understand the Internet very well. I have never intervened in real estate in recent years and have no intention of diversifying my own business. I believe that the annual cash earned by enterprises is the fifth tire of the enterprise."

In the afternoon of January 24th, the first "powerful tyrants to create wealth remittance", the strong tyrant men's clothing CEO

I have revealed my view on the road of pformation in the future.

In the 2014 Taobao double eleven men's clothing sales rankings, the men's clothing is ranked ninth, and the pre sales ranking is the first. For a traditional clothing industry with little "touches", such sales can be regarded as a good record.

In stark contrast, the loss of franchised stores in recent two years has been the result of the market downturn.

In 2010, Hong Zhongxin said in an interview that "we have completed the reform of stock market and put it on the agenda". Two years later, he said, "there is no listing plan at present."

Indeed, over the past two years, the big step forward of the electricity supplier has made many traditional enterprises' life difficult, especially for those enterprises that do not allow franchisees to offer discounts and promotions.

"We are facing the worst cold market in history."

In 2012, a letter from the chairman of the company to employees was written by Hong Zhongxin in the company.

As we all know, in the past few years, many traditional retailers, including Jin Ba, have had a hard time.

"In fact, the government of Xiamen and the governments of my hometown have the intention to give us a piece of land to develop enterprises. If we were involved in real estate, the value of these lands has now increased by several hundred million, but I have not considered such a diversified way of development."

Hong Zhongxin admitted that he once thought he could have unlimited energy, but after two successive attempts to diversify his company, he decided to go back to his bank and study products with undivided attention.

"In recent years, I still insist on going to the market to see what the real market demand is, and do a good job of" jacket ". I will not consider all channels and mobility now.

Hong Zhongxin revealed in the conference that after experiencing the pain of development in the past few years and the pformation bottleneck of the company, the performance of the company has improved.

There are quite a few.

There has been an increase of more than fifty percent or even eighty-five percent. "This is the best encouragement for me."

For the "net", Hong Zhongxin said.

Will not easily enter, and this may be more from the current strong advocate of capital investment cautious attitude.

"At present, there are more than 4200 registered private enterprises in the State Administration of industry and commerce. This is a very large number. I hope that my business is a century old enterprise. This also means that we will have many difficulties in the future, so I will not invest and develop the existing cash freely. We earn fifth cash tires every year, which is commonly known as spare tire, and it will play its role in the crucial time."

Hong Zhongxin said.