SIUF Who Is The Golden Belly Prize?

The rapid development of China's underwear industry, ups and downs, how many people compete, in achieving self value, but also for the industry has made tremendous contributions. The golden belly award of SIUF, founded by China (Shenzhen) international brand underwear exhibition organizing committee, is brand The banquet held by the builders will encourage brand innovation, affirm the annual achievements and push the brand builders to the home of the gorgeous stage.

SIUF " Golden belly Award 2014-2015 'China Underwear The annual awards for industry are set out as follows:

1.2014-2015 'SIUF China underwear industry annual most potential market brand award

2. 2014-2015 'SIUF China underwear industry annual fashion brand award

3. 2014-2015 'INTIMA favorite brand award

4. 2014-2015 'SIUF China underwear industry annual outstanding supplier award

5. 2014-2015 'SIUF China underwear industry annual favorite consumer brand award

6. 2014-2015 'SIUF China underwear industry annual Innovation Award

7. 2014-2015 'SIUF China underwear industry annual public welfare award

8. 2014-2015 'SIUF China's underwear industry ten leading brands in the year

9. 2014-2015 'SIUF 10th anniversary sincere cooperation Award

10. the ten leading figures in China's underwear industry

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As the first batch of successful business executives in Rongcheng, Tang Tai, who has tens of millions of dollars, has not bought anything in China for a long time. The superiority of shopping in Shanghai 10 years ago was long gone. Not only that, but the thing that made her laugh is that once a friend came back to Shanghai after a shopping trip to a luxury flagship store. She was laughed at by a group of friends for several days. She said she was too burying and needed to spend so much time showing off. "Tang Tai told reporters that consumption abroad is about one word: value. Not long ago, she went to Italy to buy a necklace of Cartire LOVE series for her daughter-in-law. It only cost about 20 thousand yuan. "If it is in the country, it will be 60 thousand. You say, if I buy it in China, it will be very 'two', right?

In this kind of ridicule, it reveals the subversion of the consumption idea of Chinese wealthy people: "the rich begin to pay attention to the price performance ratio." This has been thought that is not the rich person's consideration at all, but now hangs on their lips: similarly spends 100 thousand, the several hundred thousand, 1 million buys back, can buy an oneself wants the status, the desired grade?

Nowadays, people still like to call the "local tyrants" the rich businessmen in China, with their satire on their tastes, because they used to be so fond of showing off their wealth by flaunting the big LOGO. But after 2012, most of the wealthy in China began to dislike LOGO. "They do not like to represent themselves in LOGO. They prefer a unique and honorable expression." Zhou Ting said.

Miss Kong, like Chanel's brooch and Hermes's printed scarf, sits on the Huaihai Road on the Huaihai Road in Shanghai by a private driver's car. She looks at the window of the LV store outside the window and tells the reporter that she will never use LV's bag again.

In 2015, the new crisis faced by international brands in China was that the Chinese tycoons were going to be branded. In other words, China's rich are beginning to stop consuming traditional luxury brands that they consider to be "popular". "Why pay for the already popular brand premium?" the new rich have no specific demand for consumer brands. These people are the core consumers of luxury goods.

In the first half of 2014, the luxury brand maintained a good growth for many years, which highlighted the weakness. The sales growth of the world's first luxury goods giant LVMH (MOET & CHANDON Hennessy Louis Vuitton group), the Swiss luxury goods company Richemont, and the SWATCH group maintained a small growth rate of about 2%; the net profit growth of the negative growth area increased year by year, the LVMH fell by 5%, the peak group dropped by 4%, the French Open Cloud group dropped 9%, and the SWATCH group maintained a positive growth rate of 1%, only Hermes gained 6% positive growth.

When Chinese rich people decide not to pay the price for the brand premium, and only pay the price for the products, the financial data of the international luxury magnates become "ugly" seems to be the beginning. "When luxury goods are transferred from brand to product centered, the pricing power of the whole market is the first to change." Zhou Ting believes that this is undoubtedly a qualitative change: the brand decided "what I sell what you buy" this luxury goods in the field of nearly two hundred or three hundred years of gold rule, will become consumers has the final say. This is too scary for traditional luxury brands.

This terrible reason is that, who said that the Chinese liquor industry will not act again in the luxury industry? In 2014, the liquor prices that were once high were frequently frustrated, and the price cut over the whole industry. Losses and performance fell sharply, and the adjustment seemed to be bottomless. Obviously, there are some misery in luxury and liquor. The president of many high-end luxury goods groups frequently meet with Chinese market participants. The topic is always around: with the implementation and promotion of the Chinese government's anti-corruption work, how can we reformulate the development strategy of the Chinese market after the "luxury gift wave" has receded?