Standard Footwear Classification Helps Shoe Industry Development

According to the theory of American image management, according to the basic principles and methods of international dress classification and personal dress style, the author thinks that the categories of leather shoes can be divided into the following categories for your reference.

Leather shoes are divided into three categories, namely: Dress shoes Business casual shoes, casual shoes. Leather shoes, originate from European gentleman culture, refer to high formal clothing and have high formal degrees. Leather shoes style The color is mainly black and dark brown. It is suitable for high-end meetings, important business activities, high specification banquets and other formal occasions. The style of leather shoes is classic, authoritative and reliable.

Men's money is made up of classic three knot heads, inside and outside ears, swallow tail, outer inner ear gang and so on, making Goodyear Technology (made of genuine leather and big bottom combined with hand-made seam to make leather shoes), which is the basic requirement of men's leather shoes. There are two kinds of formal shoes, namely business dress shoes and banquet suits. leather shoes (color is gloss lacquer, suitable for banquet dressing).

Business casual shoes are classified as: classic business rest, taste business rest, light business rest; leisure shoes are classified as: sports leisure, travel and leisure, folk leisure, artistic leisure. The three major categories are broken down into nine categories, forming a new structure by category. They can be widely applied to thousands of different styles. Apart from men's shoes, they are more suitable for analysis in the form of pictures and articles. If there is an opportunity, I will discuss it in another article, and I will not repeat it again.

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In view of the characteristics of the era of "product is king", meeting the needs of occasions will be a new trend of structural adjustment of footwear products in the future. Westerners first put on the T.P.O principles of clothing. They are the abbreviation of English time (time), place (location), occasion (occasion) or objective (AIM), which is to tell people to consider the three elements of time, place and purpose when dressing. Orientals regard dress as an important part of culture and a pursuit of material and spiritual level. Dressing on different occasions also embodies Oriental philosophy of "relaxation, relaxation and relaxation".

With the rapid development of the economy and the rising disposable income per capita, the demand for modern clothing and footwear products will be followed by the developed countries such as Europe and the United States. Their yesterday was our today (after all, we have accepted and used to their dress culture). The consumption demand in the future can be summarized into three levels: first, the physiological needs; it is the basic demand for the pursuit of comfort in order to protect the body from external harm; two, the psychological needs, mainly the pursuit of self, the display of personality, the expression of taste, the pursuit of self recognition as the main reason; three, the social level needs, the key point is to pay attention to occasions, conform to international etiquette (wear clothes and cap is more for others' sake), pursue the display of cultural connotation, enrich a variety of role needs (to use an advertisement word, "men have many faces, and men have many faces, which side do you want to show today?")

From this, we can see that the future footwear products will be further subdivided, the types of shoes are more abundant, and will show a state of intersecting. To meet the needs of people in different roles in their work and life will be a new trend in the evolution of footwear products in the future; high-grade, customized services will be on the way; popular brands, in addition to "quality", will focus more on meeting the product's "quality" and "taste" demands. For shoemaking enterprises, it can be understood objectively: "quality" is supported by the standardization system of enterprises; "product phase" relies on enhancing aesthetic design, more in line with modern aesthetic needs, and letting products speak for themselves; "taste" relies on the implantation of culture and allusions, so that products can be more artistic and spiritually, so that product stories can be penetrated and passed down.