Six Location Techniques For Franchised Stores

1, convenient transportation. Shops are located near the main station, or within a distance of 20 minutes' walk. Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2, close to the place where people gather. Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, this aspect can attract pedestrians and pedestrians, on the other hand, it is easy for customers to remember the location of the shop.

3, choose a place where population growth is faster. The development of enterprises, residential areas and municipalities will bring more customers to the shops and make them more potential for development.

4, choose one side with fewer cross streets or obstacles. Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5. Choose to form a certain market spontaneously. Lot 。 In a long-term operation, a market will spontaneously form a street. Sale The "concentrated market" of certain commodities has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block. Because people think of this place when they think of buying something.

6, according to Management Content to select addresses. Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

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When consumers enter stores, the decoration and decoration of shops will directly affect consumers' mood and consumption desire, so the store decoration Fengshui is particularly important. There are several points to note:

1, the scale of music: especially in clothing stores, music is often heard far away, and music can be far away to attract consumers, but the wrong choice will get the opposite effect, and music may become a "fierce evil" - "sound". Some stores compete with neighbouring stores, and each of them makes a loud noise.

2, the placement of goods: the purpose of goods placed is to facilitate the viewing and selection, at the same time, put some goods on the escalator's exit, in order to attract customers, in fact, from the "residence phase", this effect is not good, it should be placed 2 meters away from the staircase.

3, elevator location should not be opposite to the gate: Fengshui study, "happy whirling, avoid direct rush", if you enter the door, you can see the elevator. If it has been decorated like this, you can use things to block the elevator's view.

4, the color is fastidious: Shop color selection from the Fengshui point of view should combine the store owner's birthday, store orientation and the five elements of the commodity combination. So the choice of colors is actually very cumbersome, the five elements of the commodity division is also more difficult, generally asked professional geomantic omen to see.

5, the gate should be big: the door is the respiratory tract of the store, and the large shops are easy to breathe, and the shops are in and out of the crowd.

Shop decoration in general is for more customers to spend, so we need to talk about asking for humanity. Good store geomancy and proper business strategy will surely bring you money.